 Yongevity is one of the latest health and fitness companies that has joined the CBD craze I had a chance to speak with the company when they were ringing the bell at the Nasdaq when it comes to CBD in particular Right now there is there is so much out there There are so many stories about CBD and what we're finding is that quality traceability and Sourcing as well as extraction or some of the biggest issues right now where products are not coming back clean come products coming back hot Too low high levels of THC. So what I think when we saw the opportunity on Jevity We're very much about the fact that we knew that we could be a true vertical We could be growing we could be extracting we could be making sure the product is having a 100% Traceability from seed to shelf knowing that absolutely the product was going to be clean efficacious and most importantly work so young Jevities CBD products are different in the most important way Traceability we know exactly where the products are grown We know how they are harvested we know how they're extracted and we know when they make it from extraction into the form Whether it be a tincture a gel cap a topical We know that 100% the vertical has been traced from beginning to consumer I think that's the biggest challenge today and young Jevity is doing their very best to make sure we can be the leader in the Industry to bring credibility for an incredibly powerful product a very powerful ingredient But only when it's sourced with an efficacious laudable fashion just seems like it's really been making a difference in a lot of people's lives And since we're totally THC free and the CBD products that they have are all hemp derived and very high quality well figured out and well researched and marketed and and so it's just something that's very 2020 I want to be connected to a company that has a high quality you know high bar and Everything I've ever seen through young Jevity has made a big difference in like the health of a lot of people So we went we made a decision shortly after putting the two companies together in July of 11 to go field to cup in Coffee we had a thousand acres in the Nicaragua rainforest. We grow our own coffee It's a fully sustainable coffee business literally in the middle of the rainforest So we grow coffee from a seed we process coffee in Nicaragua We ship it to our roasting operation in Miami, Florida And then we put it on itself with our own brands or private label So literally from field to cup and that took us about four and a half years to make that dream come true and This past year our coffee business grew over a hundred percent the model kicked in and we went over 50 million in revenue We saw what was going on in CBD and in the hemp space and we felt what we did in coffee in four and a half years We could do in CBD and hemp in 18 months Which I know sounds like a very aggressive plan But when you think about five thousand pounds of coffee selling for five thousand dollars and one liter of hemp oil Selling for five thousand dollar just from a scalability standpoint. It was going to be much much easier The other thing is hemp derived products is a blue ocean in the coffee business. You're taking business from someone else It's been around a hundred years. This is a new Green you know blue ocean business so grabbing business and growing it is much much easier to grow So what we do is we are a full-blown equipment company first of all that was the roots of the company we acquired a company Cresos industries in February of last year actually now And so we acquired that company and they developed every type of equipment for the hemp space Literally focused on hemp from extraction to post-processing to finish goods So we acquired that company and rather than just let it be an equipment sales company We decided to put that equipment into action our own equipment It would make our equipment better because we were using it and then ultimately we get back to equipment sales What we did is we took the extraction equipment and we made partnerships at the farm level So the farmers use their expertise at the farm and we put our extraction systems that stay on our balance sheet At their farm level so they're doing the grow we're doing the testing and then we extract the oil out of that We then ship that oil to our post-processing center 82,000 square foot facility in Orlando, Florida where we then finish the process and make all the ingredients You can possibly make to make a hemp product and a number of the most popular finished goods I'm Deborah Bortar reporting for the Green Market Report from the Nasdaq Market site