 Hi, how are you doing today? I'm your host, Rich, here on behalf of Rich TV Live with our very special guest, the CEO of Ritual Superfoods, David Kerbell. How are you doing today, David? I'm doing great. How about yourself? I'm doing fantastic. It's been a huge week for Ritual Foods. Congratulations on your successful IPO so far. Appreciate it. Thank you very much. My pleasure and our entire community is really excited and already winning despite the fact that you launched on Monday and today's Friday, the stock is up well over 100% already and hit a high of over 150% today. So enormous success, both for the stock, for RSF, the stock and RSFWT, the warrants, both have been hugely successful. David, can you please tell us a little bit about yourself and what compelled you to begin Ritual Superfoods Inc. Sure. I've been in the consumer package goods business for 35 years. I've dealt with brands big and small, had an opportunity to go through, this is my third IPO and the one that I'm the most excited for. So I've been in the space with consumer goods, with health and wellness products, understand what consumers are looking for, and really with Ritual Superfoods, we've got something that addresses everyone's needs. As far as what compelled me, it was really interesting because when you think about it, we put a team together first and foremost. We'll talk about that as we go here, but we put a team together with 100 plus years of consumer package goods experience. So this is something that we understand the space. We understand that right now, consumers are looking for healthy alternatives, plant-based, natural additives to their life, to their daily ritual, and that's what we're all about. I love it. Now that Ritual Superfoods Inc. has done its IPO and is trading publicly, can you tell us what the main goals are for 2021 to help generate revenues? Sure. And it's going to be really two-fold to start. The e-com business that we have just launched, and that's one of them. But also the dot-com business of some retailers that we'll talk about in a little bit here. And their sites are up three and 400% versus the same period previous year. Wow. The second part of our strategy is really going to be that brick and mortar. So we've got already out of the gates, we've got commitments, new item numbers, new vendor forms already filled out and ready to go with 2,400 stores and over 10,000 points of distribution. That's exciting. Super exciting. Ritual Superfoods Inc. recently announced that it will provide shareholders with a corporate update outlining the successful launch and implementation of the company's U.S. facing e-commerce website as well as highlight other key corporate milestones such as the ECRM Buyer's Choice Award and receiving USDA organic certification. Can you break this down for our viewers and what this means for the company? In terms of the e-com business, that's ready to rock and roll. So we're ready to be bought today. Any consumers out there, any investors that want to go on our website, we are ritual.com. They're more than welcome to place orders and we've got product already in stock ready to go. That was important to us because it's the natural learning perspective. So really educating our consumers about the great need that's out there. There are 3 million Google searches a month in asking questions of why am I so tired? Why am I not feeling well? How can I boost my cognitive function? We've got those answers. That's part of our ritual Superfoods lineup and part of the daily ritual. In terms of ECRM, it was really something. I've been doing this for 35 years in this business. The buyer's choice award is not something that you can buy, you have to earn. We got together, ECRM was a virtual conference of 31 retailers that will be attending the next one in the end of this month with 31 more retailers. They voted our product to Rishi Relax as the buyer's choice award winner for the most innovative product that was at that show. We really feel good. It was the Rishi Relax that won that award for us, so we're proud of that. I think that two other pieces, the USDA Organic Certification, just as a credit to our team and our ethos, it takes companies sometimes a year, sometimes candidly they never get USDA Organic Certification. We got it in six weeks. We got it because the team has got the experience, have been through. This isn't our first rodeo, as they say here in Texas, and we've got a team together that knows the questions that are going to be asked and comes up with the solution sets. The last piece I just want to mention though is one week after that ECRM buyer's choice award winner, Whole Foods, which is independent from us. We're not doing business with them today, although we aspire to. Whole Foods came out for 2021 named Functional Foods and Adaptogens, the number one food trend 2021. That's exciting. Imagine working with Whole Foods. That's a great goal to set. Can you give us a rundown on the team at Ritual Foods? You talked a little bit about how your team was able to help you get certified in six weeks, which is unheard of. Can you break down each member, each key member, and what they bring to the company? The word is experience and innovation. We've got a team of professionals. Myself, I've got 35 years' experience in the CPG business. Warren Spence, our COO, has got 28 years' experience in the CPG business. Peter Palaccio, our chief marketing officer, has actually developed 70, 70 brands that are out in the marketplace today. I think one of the shining stars is our chief innovation officer, Stacy Gillespie. You can't walk down an aisle of the supermarket or a food or drug store in North America without seeing some of the products that she's developed over the years. Stacy was the one that formulated our three main products, our Chaga, Immune Boosting, our Lines Main, and our Rishi Relax. That team together with our VP's of sales, Sarton, who actually worked with me in a previous engagement with Celsius Beverages 12 years ago, and we've maintained a relationship and developed tons of brands together, as well as Scott, who is handling our Canadian operations. So we've got a great team, folks. Robert Payman is our CFO, all experienced in the CPG business, all together bringing over 100 years' experience within our health and wellness industry, too. That's incredible. Now, during your guys' IPO, you guys were able to raise some capital. Can you talk a little bit about how much money you raised pre-IPO and what those funds are going to be used for? Yeah, so the total IPO raised was $6 million, and what we're raising those money for is really three specific. Number one, producing our product by producing the SKUs that we've got here to meet the customer and consumer demand. Number two is research and development. It's important today that we've got six SKUs that are going out into the marketplace, but we have on the table already in the innovation pipeline 24 more, giving us a total of 30 SKUs. That's the second trough that this funds that we're raising is going to be used for. And then the third is really, again, reinvesting in the marketing of our brand. We've got a great brand ritual. It's part of our daily ritual. You're going to see that as a champion of mental and physical, natural health and wellness. We understand that the only freely tradable float in the company is 20 million shares from the IPO at 30 cents. So your company has already traded half of the float. So would you agree that the structure is relatively tight now? Yes. Great point. Great, great, great thought. It is. And we love tight share structures here at RichTVLive. It's part of our trading strategy. Try to identify early stage companies that are super hyper growth, growing in revenue with tight floats. That way you're not going to get a ton of selling pressure. So when the buying comes in, stocks explode. So we love the share structure with ritual foods. And that's why so many of our members have started to jump in day one on the IPO with amazing success. Can you tell us what sets Ritual Superfoods Inc. apart from its competitors in the plant-based food sector? Sure. It's the tie-in. It's the ingredients, efficacious ingredients, natural organic. But we're taking functional mushrooms as it's been around for 2,000 years. And we're tying that in with adaptogens, that real accelerator for the item. So let's talk about the Chaga Immune. We have a natural adaptogen, the eletro root product. That's a natural herb that accelerates the experience for our consumers. So it's the blend of the two. It's the blend of the functional mushroom and those adaptogens that acts as accelerators and our different forms and formats create different functions. So we really feel that that separates us. We're organic, we're natural. We don't have any artificial sweeteners to us. So we feel this separation really to allow us to become that premium brand out there. If there was one thing you would want shareholders that are watching this video to know about Ritual Superfoods, what would it be? We're just getting started. I love that, I love that. And I totally agree with that. And there's going to be shareholders, potentially partners, other public companies that are going to see this video. What's the best way for them to get in contact with the company if they're interested in either investing or doing business with you guys? Sure. Investors at WeAreRitual.com, or if they want to give me a call, David at WeAreRitual.com to ours, and we'd love to talk. If they want to do it the old fashioned way and give a call, our investor number is 604-394-2082. Thank you so much for your time today, CEO of Ritual Superfoods, David Kerbell. Now remember, Rich TV Live is strictly for education and entertainment purposes. Please do your due diligence. Please do your research before you invest in anything that we talk about here in Rich TV Live. Go and speak to a financial advisor. Chances are after you speak to a financial advisor, financial advisor is going to say where'd you get this peck and you're going to say Rich TV Live, and they're going to say it's a great peck. And I believe this is a great peck. It's already been a big winner for our community. Congratulations to everybody. Hopefully we can get a US and a German symbol soon because we've got a lot of members in those markets as well that are just dying to get into Ritual Foods. That's another conversation for another day. If you guys liked this video, please smash the like button, comment down below, share the video everywhere and subscribe. Thank you guys for watching. Thank you, David, for joining us and have yourself a great day. Keep up all the great work. Thanks a lot. Take care. My pleasure. Thank you. And thank you guys for watching. Have a nice day, everybody.