 Good afternoon ladies and gentlemen. Thank you E4M team for arranging all these and giving us an opportunity to present what we have done in last 100 years. So we are 102 years and we say 2 years young now starting again. I'll share with you what how the brand has been evolving with the evolving consumer how we had been able to cope up and continue to do innovate around the brand so that it becomes and remains relevant for the consumers. So we a little bit brief about Kansai paints of we are a part of Kansai paints of Japan who has its presence in 53 countries. They are among the top 10 coating companies in the world. We are a part of it and in India we are located across all states various branch offices around 108 offices we have which serve the dealer network so we are not into direct to consumer as of now I'll share with you some nuances which is hindering it and we are trying it out how we'll reach out directly to the consumers and as rightly said late we feel that color is the most powerful unifier especially in a country like India which is so diverse but we can be recognized these these do not have a any you can say specific religion or colors are like that very neutral. Now just to give you a little bit of industry brief this industry has three verticals and all three are very very important the one is the dealer we sell we as a company we manufacture and then sell it to our dealer and then dealer sells it to the consumer and along with consumer comes the painter so sometimes the purchase is only done by the painter we as we are sitting in a city like Bombay where generally the flat or house painting is given to the contractor he does the buying he just quotes on per square feet basis and then you pay and he does the complete work so painter that way is important and consumer with the coming up of digital on a lot of information because earlier there was very little information which the consumer had about paints and we we say even whatever you do in your house you can get costliest of your home appliances maybe television worth five lakh ten lakh but if the house is not painted well probably people will not like the the the place right so that is the importance of colors but the involvement in the category was very low and whatever involvement was there in terms of colors was coming through females like they were more involved into making the decisions around colored but when I see these three verticals they are almost like consumers today stand in terms of brand choice they dominate say decision say to an extent of 30% dealer role is in the past is slowly going down with the advent of more and more information now available on the digital or net platforms and painters anyways is important along with the architects and interior designers which are which are inferences they give reference of various colors and also sometimes the brand name and today they have also started taking turnkey so they have also become off late important in this category now just to take you a briefly through the consumer journey and then how the brand has been evolving with this consumer journey India as you know the story has been good for last so many years is still whatever has happened during the COVID period is still the growth is pegged at 6% so that's a pretty good GDP growth year on year we have been like improving upon the average income if you talk about has been increasing especially the middle class where you see a biggest change happening so in in 25 we say maybe 32% of those people will be in that middle class 2 lakhs to 5 lakh bracket so the growth in the middle class has been quite good and therefore the demand in terms of home and the home development has been quite good and continuous so we are in an industry wherein for last I would say leave the COVID year otherwise the industry has been growing with a double digit growth rate for say a number of decades as of now and largely so because the demand is more driven through the repainting than the new painting so when when an economy faces some challenges you find issues coming in terms of new projects being rolled out or reality sector being impacted but because major chunk comes from the repainting segment the industry continues to do well and the other factor which is influencing and which is involving and which is also impacting the sale of paints in India is that the average age of the consumer is definitely going down so today we find that in India around 65% of the people are between 25 to say 64 kind of an age and this is I remember when I one of my management trainee joins and he says I am planning to take a home loan so at the start of the carrier like at in our time like we used to think of building up a home maybe after some time but today's generation is far younger and they they are ready to invest and take care of that home needs so that's that's a therefore the the buyer or the consumer is becoming more and more younger and they are able to take faster decisions they they use the current whatever digital tools are available in terms of making decisions therefore the brand has to evolve so that every space where where the consumer is moving we are able to reach to those consumers now this is also another changing trend which we caught up and therefore whatever changes we have done in terms of our brand proposition is that that for a better lifestyle there's a lot of growth or stress going around say personal products and services they are improving in terms of the purchases then education recreation and health care these are the segment which are rising and they are in in effect giving us demand for better and better products which are more maybe hygienically also better and health wise also earlier health has no correlation with with paints but now those factors have started coming into the brands similarly in terms of family structure more nuclear families and more population moving into urban areas and therefore more number of homes getting built up in the urban areas and therefore more demand for paints so that's that's another good correlation which we had been studying how the movement is happening and according to that what are the changes that we need to bring in in terms of the the brand propositions the housing demand basically three three big factors which have been in the urban basically has been impacted what is that easy availability of credit as I told you a management trainee thinks okay I'll take loan and I'll be able to start building up maybe in 10 years I'll repay the loan then high income levels in the urban areas and also the family types which I discussed where more nuclear families more number of homes so desire is that probably will not be able to accommodate and therefore shifting into nuclear houses so with the the demand of housing is increasing with the increase in home improvement needs and so is the demand for the paints now when we look at narrow like what are the opportunity opportunities which are available we say next three to four decades the growth momentum will continue and they won't be with the increase in per capita income lower this consumer age with the trends which I talked about and the increase in housing capacities all these three factors will ensure that the industry is continuously growing if you see the needs how it has changed over time it was earlier like as I told you very low consumer awareness around the paint segment and non-friendly ambience at the paint outlet if you go they were simply selling lime and all people didn't want to go the consumer themselves were not going to the shops to buy and then the quality of job also was not guaranteed but today when we say with the advent of digital and also various efforts with the organization has taken various training programs throughout the year we do even reaching out to rural areas through mobile vans and giving training programs first add which was like air with this jingle although the picture quality is not that very good but I am sure you will enjoy the music so moving on to the next area which is early 2000 so that was the millionaire era and higher the markets had got opened after 1992 Dr. Manmohan Singh opened up the markets and colors started featuring is a big tool for homemaking and the people who are looking as home as a medium of self expression if my house is looking good from outside that will give a better impression to the people who come to my house and even from the inside that was the inside so we said we have a we already had a good strength in in say industrial and we wanted to showcase to the consumer that whatever touchpoint you have you will be touching narrow like somewhere or the other so we communicated this aspect and coming into in terms of decorative as I told you with a say you can major personality in Amitabh Bachchan to communicate this that whatever you touch upon so that was saying that see whoever you today also say 7 to 8 out of refrigerators washing machine your ACs they all are painted with narrow line so we are market leaders in industrial segment and cars as I told you if you are going for Maruti 99% but otherwise also at Indian roads we say whatever cars are there today almost 80% would be painted with like be it say Toyota be with any other vehicle you will find narrow like on that but very few people know that we have that is strength and how to leverage that is turned into decorative wherever share is not that very high so this was when we we said we we are into decorative and we want to take it forward we were pretty small the ratios would have been maybe industrial doing contributing 70% of our business and decorative contributing maybe 30% of our business or 25% today it has reverse so we are almost 55% decorative and 45% kind of industrial so that's the change started happening from from here and then 2010 onwards when we took that standoff being more healthier paints and in this era the consumers are more family oriented more conscious about health they were getting more conscious and they were seeking for innovation in terms of products own improvement was gaining higher momentum and also painting lead decor that was also getting popular so we positioned the brand at that point in time around healthy home paints brought in Shah Rukh Khan as the brand ambassador and introduced products like eco clean which I talked about no smell I'll quickly just play a couple of things where we even because the consumer is changing and jingle was also almost you can say decade or old so we transformed the jingle we came out jingle in a new avatar in even in various you can say languages we dubbed that or we had a jingle so that it can reach to more people in their own local language but this was the first we attempted and this was the first time the entire star network was blocked for this and then to make the consumers aware about the various harmful effects with the paints or the VOC has on the same the health of the consumer this is a chimney and this is Diwan freshly painted if there was a chimney in it then you would have seen it every inch of it VOC VOC which may be more harmful than this smoke because it pollutes your house from the inside what is the harm go to our website narrow like healthy homes.com and know if your paint company is hiding something from you post that this is we are an in current phase wherein we said paint plus and I talked about the additional features so product with something extra with the consumer can get and which is more towards the health of the consumer so that along with the beautification the health is not harmed and it is also taken care of so we came up with run with campaign one again talking about that there is a little bit of narrow like in your life as I told you whatever you touch in I feel there will be hardly even mobile fan even even the hair clips even the artificial gold ornaments that you see they are a maximum are painted with with narrow like so so people don't know therefore that campaign of little bit of narrow like and then coming up with a product called impression Kashmir which is our latest offering wherein we talk about that paint plus with zero VOC and there's no smell various other features this is the latest campaign that we did with so I think the idea was that we found that one jingle is our asset nobody can take it for last so many decades so every ad or weather whichever communication that jingle is apart then we thought Japanese technology is also a restraint right because we are we have a technology available through Japan so why not highlight that which no other competition can right now immediately take it away so Japanese in in the communication and then the benefits product benefits which along with the other benefits of sheen good finish but then there is no smell there is no VOC those benefits for the consumers to take notice of now with this we also went into the digital world website mobile new experience this is the new age consumer which is there and in terms of the the number of followers and all we had been doing a lot of SEO in terms of ensuring that we we get a good number of traction in terms of Facebook and other activities then we also have a website in seven different languages that that was the first website which we launched in in wherein say key various parts of the country wherever you see every content of the website in your own language so we were the first to do that very English Bengali Tamil Gujarati various languages the website is available where you can interact you can have a lot of information about paints you can also do all this painting colors choices you can do here and 3d model was provided so that you can realize standing in your room how the room will look like when it gets painted so you can have that that view also so that was the first virtual reality experience we provided to the consumers they were visualizers color pickers which which have been given as a benefit for the for this website for more and more customers to come in and experience the the various accurate way of selecting the colors they can image they can upload the image and we can send back various combinations to them that is also available through chatbot and then we also did some color trails taking consumers along for a journey clicking the picture from those color tails we we do various colors combinations like safe color tails having in Jaipur talking about pink so as inspirations from pink and then which are the various combinations or the even the designs the windows of safe how I mail how those can be created on the walls to give a much much better look so then as I told you you can have a 360 degree view you can capture the 360 degree view of your house and each wall you can color whichever way you want you'll segment the wall one by one and it will give you the final picture of the house how it will look like so all these through chatbot as I told you you send a message we'll send you the pictures back you send the photo of your house we'll collect and give you three combinations through through chatbot and then along with that being a socially responsible company there had been various efforts which we took in terms of giving back to the society so there's a concept of breathing cities which we are doing it in various cities creating a monument which is depicting the city like this one is from vizag then there is a say in matka chalk at Chandigarh so various things which are related to the city and which reminds of the city and then initiative like the cans plastic cans how they can be used as a flower pots so providing consumers at one point in time those stickers by which they can convert it to flower pots and and use them then participating in various festivals and even transforming villages so like Koliwala here or in Rajasthan we were transformed villages completely doing the painting for the entire village and transforming their schools their their houses into beautiful place to live in so I think when we look at our hundred years of success or ingredients three basic things is innovation at the core of everything we have been innovating various products or services or tools with the with the requirement of the consumers staying relevant to consumer needs and sustainable approach over the hundred years so I think to a hundred years more of consignor like thank you very much for giving me this opportunity and sharing how the brand journey has been in last hundred years we are working on how to become because it's still the digital the sale through digital is very very low because there's involvement of painter it is not a product which you can buy and apply yourself right so probably the earlier products we we heard of the consumers are themselves using it there's no influencer required but for painting still there's a painter required who has to do it so therefore the VR we have arranged a site which is called master painter dot com so there you can even get painters near you so those kinds of things you are building up in a digital ecosystem so that consumer even if they want to go digital right now buying may not be there it can be through dealers we can service at the doorstep and painters also we have trained so many painters those database with KYC everything we have uploaded so those set of painters we can provide with the consumer can rely upon otherwise they had a fear how do I allow unknown painter to come in my house right so all those fears we have tried to negate by doing a KYC for all those such set of painters and then recommending to our customers along with their work where the star rating is provided by the consumers on the work done by those painters so that's that's the digital piece which currently we are working on digitizing every aspect of business we are looking at whether it's a sales force of automation or it's the consumer side that's what I wanted to share thank you very much