 I really like to use ONTASC because it's a learning and athletic tool where I get to give mass personalization to my students. The obvious use for ONTASC would be a large class if you have 100, 200, 300, 400 students. It's very unlikely that an instructor or professor is going to email each student individually after every assignment. You can layer the messages in a way that every student is actually receiving feedback that is personal to them because it's based on their performance. So high achieving students, for example, I might give them additional things to think about or look at or links to go to, but some students aren't there yet. And so those students would get different types of messages. And so you're structuring learning in a way that is applicable to every individual. We asked them if they wanted more of these mass personalized messages. And most of them wanted the ONTASC personalized messages. They didn't want to talk to me after class. They didn't want an announcement. They didn't want to come to office hours. They really liked this mass personalized. So to them, it was personal, right? It was it was hello, John, and then a message to them. And they really liked that it was based on their particular work.