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Published on May 25, 2012
Brad Sterl is the CEO and Founder of Rustic Crust, Inc., manufacturer of the Rustic Crust brand of organic/all natural shelf stable pizza crusts that you top and bake at home and the American Flatbread brand of premium frozen pizza, hand-made and baked in a wood fired oven. Brad has always believed in "real food" -- that is using real food to make great food with no chemicals or preservatives. Over the last seven years with the help of the New Markets SBA fund, the company was able to secure additional equity investments and loans to expand the facility, hire staff and grow the business. In addition, the company has grown from inception to nearly $20 million in sales, selling to all 50 states and has grown the staff from 5 to over 70 in the underserved community of Pittsfield, NH.