 So I am a, so really enjoyed being part of the jury today. And I thought there were, you know, good amount of brands who have, you know, especially in the last two years and during the pandemic, et cetera. I think I did see in some of the areas some good inputs coming into it from marketing perspective, right? I also see a lot of, you know, new players coming into it, which is again interesting, right? So overall really enjoyed being there, right? And the platform over the last so many years being there has actually given ample opportunity for brands to talk about their thinking, their strategy and how they're able to, you know, really put in that the marketing entire evolution within the journey of doing some fantastic work. So yeah, so good to be associated with it. There are many, many multiple new plays, right? And we don't probably only call out a few, but I think this has been a period where a lot more thinking on the evolution within the marketing aspect, you know, has happened, right? So definitely, you know, that needs, that requires a lot more, you know, lot more such opportunities to display, reflect, demonstrate some of this great thinking and execution. So I may stand short for that. So yeah.