 Someone asked me what is authentic marketing and I since I talk about it a lot I figured I might as well do a video a short video describing what I think authentic marketing is so basically it is marketing with honesty and It's marketing that feels good to your heart as a result because you are aligned with your values in doing your marketing now What does that really mean in practical terms? so Marketing I'm going to break it down into two areas. There is Content and then there is selling Content is what builds your audience in other words It builds you a community of people who are willing to listen to your selling so what is authentic content marketing authentic kind of marketing is to Share stories that have real meaning for you that come from your life Ideally come from your life. It could come from your own life experiences or it could come from the experiences of somebody you helped in your business Okay with your skillset So it's sharing stories of authentic You know experiences or help and also sharing your own thoughts and your own insights You have lived a lot. You have helped a lot of people. What kinds of insights did you get? We'll share those with us. So that's authentic content marketing. It's also not pretending to be More successful than you are you just you show up on video or on writing as if you were showing up to a With a client. You're not pretending. You're the same, you know, just if you met with me as a client I would talk with you the same, you know in this kind of way Of course, I would do a lot of listening, but I'm the same now as I would be with a client It's not like I dress up for these videos You see some people dress up for their videos and then they meet with clients. They're usually not true Well, you know be the same be the same with a client as you would on on content So that's authentic content marketing that builds you a tribe of true fans people who resonate with just who you are Which is really the kind of community we want, right? And then that building up a tribe then allows you The privilege the opportunity To for them to hear about your offerings For them to hear what services and products you provide because you're not just doing content as a hobby You're doing content in in partial service to your audience in exploration of yourself But also for the opportunity for your audience to learn about your services and products So you are doing the advertising on to your own audience about your services and products and authentic selling means this It means selling with integrity It means telling the audience what the typical experience That the buyer would have of your service or your product is not hey Let me tell you a testimonial of this buyer or this client who experienced these amazing results And secretly I know that this amazing result is only experienced by like A tiny tiny percentage of those who buy and most of the people maybe are get mediocre or if any results So authentic selling is being honest about the typical experience of the buyer What does what does that mean then that means that you as the business owner Need to be diligent about creating a better experience for your buyers Because if you create a better experience for your client or your buyers or your students Then you are naturally going to be excited about selling your product or service because you're like I see that my clients are getting results that i'm so proud of As on average they're getting great results. And so of course i'm happy to talk about it I'm happy and in my selling i'm authentic about it You see now if you don't have any client results yet, then don't say anything client results Just say that this product or service has been designed for this type of person And the intention is to get these kinds of results But please engage with me talk with me ask me questions to see whether this is working It's going to work for you. And then I'd love for you to give it a try blah blah blah Maybe there's a money back guarantee if it's a new product or a new service Or a beta test to get some testimonials to get some experiences that you can improve on So in short that is what authentic marketing is It's authentic content where you show up as your real self Sharing stories that are meaningful from your own life Or insights you're exploring your own ideas in in the content. Okay, so it's self exploration In service to the audience also And then authentic selling the other part of marketing is to Sell a your own product or service a product service that you're really excited about Because the typical experience of the buyer is a real good one So I hope this is helpful. I look forward to seeing if you have any questions or comments Those of you who don't know me. I am George cow and I love talking about authentic marketing and authentic business So I will see you in the next video. Thanks for joining me