 How to create successful ad images. Hey, have you been trying to do some ad images and you had a hard time with it? It was difficult. Well, I know it is, but in this video, I'm gonna explain it to you and show you how you can create amazing ad images and we're starting right now. Hey, I'm JR Fisher and if you're new to this channel, do me a favor, join the family, join the Fisher family, subscribe below, hit that subscribe button. Don't forget bell notifications right next to it. There's a little bell. Click that bell and turn on all notifications. That way you become part of the VIPs that know about these videos as soon as I do them. Now, I've been selling online since 2009 and heck, I've sold millions of dollars of both physical and digital products. And on this channel, I share those things with you so you can start, run and grow your online business too. At the end of this particular video, guess what I'm gonna do? I'm gonna give you a free course. That's right, a $97 course absolutely free on e-commerce. All you'll have to do is click the link in the description. Okay, let's get at it and let's learn how to do those ad images for your ads. I almost forgot. Don't forget, comment below. If you've already done some ad images and you've had some experience good or bad, let me hear about it. If you need help, also put that in the comments below. I'll be happy to help you. Now, I will tell you this. Don't assume everything that you like everybody else likes, because that's probably not the case. The funny thing is what we like is not the majority for the most part. So what you wanna do is get creative and don't worry about what you like. Get that out of your head. Now, not everyone is good at everything. Now I can create ad images and some of them work, but I'm not great at it. If you want great, sometimes you gotta hire somebody to help you. There's a lot of alternatives to do that. In this video, I'm gonna show you how to create some, but I'm also gonna show you how you can get help if you don't wanna do it on your own. There are sites like Fiverr. On Fiverr, you can hire all kinds of people to do all kinds of things, especially create ad images. There's a lot of really good graphic people there. Also, you can go to Upwork. I use Upwork a lot. Upwork's a great site to hire people and certainly a lot of graphics people there too. You can also go to freelancer.com. That's a great site. You can also go to guru.com or you can go to freeup.com. When you get to any of these sites, just check the reviews, look at the samples. If it's something you like, just go ahead and go for it. Now, let's move on to creating your own ad images. Okay, let's break it down right now into all the different parts. You can see the ad that's on the screen now in front of you and it's from Jasper's Market, okay? And there's different components of this that are so, so important. Now, the first part is your social information. The users can see if their friends have engaged with your business or ads right there. Now, if they have, there's gonna be a number there and it's gonna show who else engaged with them. The next part, number two there is your business name. It's always displayed prominently. That's something Facebook does, so you really don't have any control over that. That's based on the page that you're gonna run it from. Number three is the text. Hopefully, this is interesting text and it's informative copy that tells the users about your ad, so you really want this to be interesting. You don't wanna just have a list of information. You really wanna go for the benefit type angle as opposed to the list of features on it. You wanna show them how it's gonna work for them, how it's gonna solve a problem for them. Number four is the media. The media is the attention-grabbing and highly compelling graphic that your users get interested in for your ad. Now, you understand they're probably just scrolling through their phone, so if you have a really cool image there or a cool video there, that's gonna stop them. They're not gonna read the text initially. They read the text second, but they stop because of the image. And then number five, it's a call to action. It's optional. It's a customizable button that will encourage people to click on your ad and get them to do something. On this particular one, it says learn more, but it can say shop now. It can say a number of different things when you're creating your ads. Now, there are four fundamentals to creating your ad. And the first one, of course, is visuals that you can't ignore. And what I mean by that is it's gotta be an image that's really gonna stop them in their tracks. This is probably the number one most important thing you can do in your ad is to have a really cool image. Now, if you're not good at this, like I said, you can use one of these other services, but this is really critical. If you don't have a good image, it doesn't matter how good your product is, your price, your text, nothing. If you don't have a good image, then you're not gonna do well. Now, my wife does dog training, and I got a hold of a video the other day that's awesome. It shows four dogs getting ready to go eat. They're being called one by one into the kitchen to eat. And this is something you can't stop watching. You have to watch to the end. People wanna know what's gonna happen. So it's a video that really gets a lot of attention. And since she does dog training, I knew this would be perfect for her ads. Bexter. Bexter. The next thing is relevancy. So it's gotta be relevant to your audience. If I'm trying to sell survival food to people who are interested in gardening, obviously I'm not gonna do well. So relevancy is so super, super important. Now, the ad you're looking at right now is the ad for MoveGB, okay? It's highly targeted to the audience, and it does a great job. It really does. It says MoveGB gives you access to hundreds of gyms and studios, plus thousands of other classes. Now that's a gym membership worth having. So this kind of speaks to that pain point of, oh, I've got a gym membership, but every time I go out of town, I have no place I can go to. So this particular one here is saying, hey, you can go to gyms all around the country, and you can use this gym membership. It actually even says the main headline here is try hundreds of gyms for only one pound. Now, obviously this is an ad that's running in the UK, but it's a pretty cool ad. I like it a lot, and I think it would convert really well. Number three is don't forget a clear value proposition. Now, this ad that we just looked at, that's obviously clear value. I mean, that's something that they can see that they're gonna use all the time, something that's available to them, and it covers that pain point. Number four, ask for the sale. Ask for the click. Too many times people will run an ad, and it's not clear. They'll say click here, and click here doesn't really tell you anything. It should say something like shop now, or grab my course, or whatever it is that you wanna convey, make sure that is in the call to action. A good call to action can triple your opt-in rate in getting people to go for your offer. Now, I'm gonna give you some expert tips, 10 expert tips that will really increase your ad's conversion. Here's the first one. The first one is show people using your product. This is amazing, and I just mentioned that with the dog training thing. We can actually show that the dogs are well-behaved, and they're doing what they're supposed to be doing. If you have a particular food, you may show somebody eating that food. You'll see this all the time on TV commercials for food, especially fast food. They always show the people eating the food, enjoying the food, and the funny thing is the people eating and enjoying the food are in great shape. So, you know, that's the point they're trying to make is that you can eat this fattening food, you're gonna be in great shape, which we know is not the case, but in our brains, we see that, and we go, oh, it's okay to eat this food. This next ad here from Izum shows a standalone image of these sunglasses, but it also shows somebody wearing the glasses to actually connect with the person looking at the ad, because once again, we're showing somebody using that particular product, which is pretty darn cool. Number two, create different Facebook images for different personas. Now, that ad is targeting somebody who looks like somebody in that particular image, so that is the persona that they're going for. If you're going for a different persona in a different area, a different niche, you may wanna change that ad to match a woman or a man or an older person. Whatever audience you're going for, that image persona should match that particular audience. Number three is use audience targeting. Now, this is something really cool that Facebook allows you to do. The more targeted you can get towards your audience, the more successful your ad's gonna be, just make sure that image matches up with that targeting. Number four is use faces in your ads. Now, psychologists will tell you that people can relate better to ads when they see people in them, and you'll notice that most of the big brands always have a face in their ad, so if you can incorporate that into your ad, you'll be more successful. Make sure you focus on the eyes. If the eyes can be seen, the ad seems more believable and they'll trust you even more. Here's a great ad right here, and it's for the same product, it's MoveGB, but if you notice, you see the woman's eyes, and then they say, take a deep breath and let your body move. We're all about giving you the freedom you need to achieve your health and fitness goals, so she looks so trusting right here. She says, try hundreds of gyms for only one pound, and that's something that I know would convert. Number five is urgency. Urgency's so important because people don't wanna miss out on anything, they just don't wanna feel like they're missing out, so whatever your offer is, if you can say it's a five day sale or a 10 day sale, or you can incorporate a particular date that this offer's gonna end on, that'll help your ad convert much, much better. Number six, keep your ad image free of excessive text. Now, Facebook will prevent this for the most part. I think it's about 20% you're allowed of text on that particular image, but most companies have found if you don't put any text on there at all, you're gonna convert a whole lot better than if you put text on the image. And I think it's because when people see text on an image, they know it's maybe professionally done, so they know it's an ad, and if you just have an image there, they don't look at it as an ad as much as they do as an image. Make sure you make your message the focus of a particular ad. Whatever that message is, you really have to call it out in the ad. In other words, if they looked at that ad, would they know what it was about, would they know what you're trying to convey to it, but they just glanced at that picture? Number seven is make your message the focus. That's so, so important. In other words, on that image, they should be able to look at that and know exactly what you're trying to convey to them. So once you've done your images, look at it and say, what does this image say to me? What's it trying to message me? And if you can't figure it out, they probably won't be able to either. Now ask yourself without reading any copy, would you understand what this image is advertising? The example image is from Hootsuite, okay? And it's cute, sure, but it doesn't really convey what the message is. It shows a lady with a laptop and a dog looking at her, but it doesn't really convey what the message is. Would you look at this and say, this is to handle social media. This is what's gonna help me do my social media. Probably not. It's more along the lines of dog training or relationships with dogs than it is about social media. Number eight is include social proof. Social proof is so very important. They say it's one of the number one things you can use to sell your product because what it does with testimonials and videos of people talking about the results they got from your product, it kinda sells it. And they see that social proof and they say, well, if it worked for these people, I feel like I'm like this person, it'll probably work for me too. So testimonials are great. Number nine is have good images, right? Have high resolution images. Don't make it blurry, don't make it dark, don't make it hard to see. I've seen a lot of ads that ran that way and I'm thinking, well, if the image is bad, the product's probably bad. But the image is good, they put some time into it, the product may also be good. And finally, number 10, simpler is better. The more simple you can keep your ad, the better off you are. Keep in mind people are scrolling through their phones real fast and if it's complicated and it's got a lot of stuff going on, they're probably not gonna stop. But if it's simple and it's to the point, they're probably gonna stop. Now, as I look at this Moz ad right here, I think it's just doing too much. It's kinda weird and it's, you know, not really effective as far as grabbing your attention. It's just odd. There's way too many moving parts in it. There's arrows, there's, you know, several different pictures, there's stuff on a white board there. I wouldn't recommend you doing an ad like this. Now, I don't know whether they did well or not with it, but I can tell you it's not something I would probably click on. Now, here's the part where you participate. I wanna know, have you tried to run ads? Have you done any of these things? Did you create any images that work or any ads that work? Hey, maybe you did and they didn't work. I wanna hear about that, too. If you've got a problem, put it in the comment below. I'll be happy to answer it for you. I really appreciate you watching this video and as a bonus, a prize, a gift, I'm gonna give you my e-commerce course, a $97 value, absolutely free. All you need to do is click in the description below. Also, if you haven't done so yet, oh my God, you need to subscribe. Click that subscribe button there and there's a little bell next to it. It's gonna sound just like this when you hit it. When you hit that bell, it's gonna make that ringing noise, maybe it will, maybe it won't, try it out and then you need to turn on all notifications. That way you can join the Fisher family. That way you can become a VIP and that way I can tell you every time I do a new video. Go ahead and hit that like button right now and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.