 You know, we only have so many hours of the day, you can't talk to all the people out there, why not talk to the highest quality of the people out there? Who is that? What would you consider a lead? Pretty much a home or cell or home. Yeah, wrong. Wrong. Absolutely wrong. Completely wrong. Right? That's not a lead. A lead is a human in your market. People that own property in your market. Number one, you can't contact them all. That's a huge audience. You'll never get to all of them. Number two, a lot of these leads people are buying, they're not ready to do anything yet. So you just said a lead is somebody who's ready to do something. But yet you're paying for a bunch of so-called leads that aren't ready to do anything. Right? So you're not really buying what you call leads. You're buying random, okay? You're buying random people in your market's contact information for an ungodful amount of money. I understand. I understand. The problem is you paid $30, $10, $20, $100, $200, $300, $400, $500 for that lead. Yeah. That's the problem. Yeah. So my thing is, is why would we spend $200 on a random person in our market's contact information who may or may not be ready to buy or sell anything today, when we could buy targeted property owners that own the exact property you want to sell's contact information for $0.02, that may or may not be ready to do anything right now. It's the same thing. It's a human in your market. The difference is it's $0.02 for targeted versus $200 for random. So that makes sense, right? So a lead is a human being in your market. And to me, it's like, okay, we're going to spend our time, our valuable hours. You know, we only have so many hours in a day. You can't talk to all the people out there. Why not talk to the highest quality of the people out there? Who is that? That's the prospectimation of the most amount of money, the least amount of time. And who's that? Property owners that already own the type of property you want to sell. And I'm not just talking about listings. They're the best buyers. They already know property ownership, property taxes, insurance, maintenance, condo fees, mortgages, interest rates, closing costs. They already know all that stuff. They've already done it. They own property. You don't have to educate them. So what does that do? It saves you time. Everybody's running around, like a chicken with their head cut off, trying to service $200 leads that don't want to do anything, when they could be buying targeted people who know exactly what they want to do for two cents apiece. I mean, dude, I'm just like, can I get an amen? Like, I'm just telling you things, you know what I'm saying? And just mic dropping here. I'm just giving you my thoughts. And so for me, I take a new agent. I'm talking about under $500 a month. Let's set up you to get 5,000 random, not random, targeted property owners, contact information every month. Let's get a weekly email started. Let's focus on the things that really can blow our business up and just forget about everything else. Where do you get those clients from? You said, like, targeting. RedX, ma'am. RedX. Here, I'll put a link right here. RedX. RedX Geo Leads, okay? This link right here will save you $150. You can wave $150 startup fee right there. That link is also on my website, zerodiamond.com. But you go there, it's Geo Leads. You put an address in the search bar. And boom, you get everybody in the subdivision's contact information. You just hit another button next to it, it says dial, and it starts auto dialing them. Right? You say, hey, Mr. Johnson. Hey, Mr. Johnson, it's Ricky Caruth. Down at EXP Realty. How you doing today? I'm doing good too. I'm enjoying the day. Isn't it gorgeous? Cool. Well, look, man, I don't want to take it too much of your time, but there was a house right around the corner from you that just sold. Didn't know if there's anything in the world I could do for you today. No? Okay. Well, shoot, man, do you have an agent that you would work with if you were to do something? Ah, cool. Well, I'm sure at some point in the future you're going to do something. I'm sure. I'd love the opportunity to work with you in that day comes. Would it be hard if I just stayed in touch? Cool. What's a great email for you? Is this your cell phone? Thank you. I want to stay in touch via email. This is Ricky Caruth again, EXP Realty. I'll be sending you emails. Let me know if there's anything in the world I can ever do for you. Bam! See, I didn't try to sell him anything. Right? I asked him how he was doing. I didn't come right with some sales-y stuff. I asked him how he's enjoying the day. He's enjoying the weather. I don't want to take it too much of your time. Here's some value. Here's some market information. Is there anything in the world I can do for you based on all that? Based on the fact that now you know I'm a nice guy, not trying to sell you anything. I'm just trying to provide value and respect your time. Is there anything in the world I can do for you now? I'm saying, and if not, is there an agent you would work with? Because if you don't have an agent, heck, here I am. I'd love to be that guy. I'd love the opportunity just to work with you, maybe just the opportunity when the day comes. Would it be hard if I just stayed in touch? Cool. What's a good email? Is this your cell number? Boom, boom, how? Let me figure out your next question. Can you hire, I gotta say, to make all the calls for you? Right? Right? That's gonna be the next, that's the next question, I'm sure. And the answer is absolutely not. You know, you have to make the calls. I hate to break this to you guys, but you actually have to do something to succeed in this business. You gotta call the people yourself. They want to know you. If somebody else is calling, they're getting to know them, not you. So, yeah, you have to make those calls and you have to create those relationships. You have to think of yourself, it's like a weird word right now in today's world, but you gotta think of yourself like a politician, that you're canvassing your market to let people know who you are, what you do, and that you're here to help. Whoever does that the most wins.