 boot or a die zone and Ilya is going to tell us what the products you have at the boot. For sure. So yeah, so this is our company's name is Sensel and we develop basically a new type of touch sensitive touch sensor which is force sensitive and so you can see as I put my hand down on the sensor we pick up a really high dynamic range of forces that's applied and we sense force per finger so we know exactly how much force each individual finger is applying and the shape of that force. We're also able to pick up any object our technology is not capacitive it's actually purely force sensitive so I can pick up this water bottle as an example I can see the actual force points at the bottom of the bottle all of these points I can pick up a paint brush or a stylus I can pick up like the back of the stylus and so basically the technology opens up a lot of new possibilities for ways to interact with your devices and it's also not sensitive to water to moisture you can operate it with gloves so it really kind of enables lots of new applications and one of the things we're showing here at IZone for the first time is the ability to integrate with displays so we can integrate with flexible OLED displays this is our sensor actually underneath a flexible OLED and you can see we get full multi-touch with force per finger we can also integrate with e-ink displays so here we have a sensor below an e-ink display and we're sensing right through that sensor or that display. So looks like it's pretty versatile right it could be used in many many different applications so tell us like you know what what you're targeting initially because I mean I think as you're showcasing could be used as a keyboard or on top of a display for sure and it seems like the market's very interesting now in touch being used very widely so tell us a little bit about what you're trying to get from what products you're trying to work on and what you're trying to get out of ISO. Yeah so in terms of the types of products we can integrate into there's kind of standalone trackpads and interfaces this is our own device which we're shipping directly to consumers which is kind of a versatile music slash art slash gaming interface so this is a piano you can take this off replace it with an mpc controller for music production we have keyboards as an example so this is a QWERTY keyboard with a tactile buttons and this will work as an iPad accessory as a laptop accessory etc so that's one class of devices that we can support is like a standalone device the other area is trackpads so we have reference designs for various size trackpads to replace you know replace this capacitive touch sensor with a force sensitive touch sensor and we can do full palm rest we can do the full surface and then the third area is display integration so we're exploring partnerships with display OEMs that are looking to add force sensitivity to their to their phones and their tablets etc okay excellent tell us a little bit about how your experience being at ISO I know it started this morning but how is the reception being so far and then what kind of feedback you're getting? It's been fantastic I mean the booth's been full all day and we've been just kind of just non-stop answering lots of questions I think no one's really ever seen this type of technology before so we're getting a lot of a lot of like oh my god I can't believe you can sense this kind of responses so it's been great okay excellent good luck thank you so much thank you thank you