 This is a bright line from the collision conference in Toronto, and I'm delighted to have Poppy Crumb with me from the Dolby Lab. Do you live in California? I am. I'm here from San Francisco. It's great to be here in Toronto. Poppy today has two good presentations, one about AI and technology and how it really helps us to understand other people. And another one about how we interact with each other, how we build trust, how we build teams. And this is especially also interesting for us that we are promoting project management because we build trust teams, we build trust customers. So, tell us a little bit how, you know, your insights and your developments could help us project managers to be a better leader. Oh, well, so my, the talk here, one of my talks was, I think the title was the technology of storytelling. But in fact, you know, in my role, so I'm chief scientist at Dolby Laboratories. I'm also an adjunct professor at Stanford University. But some of the things we've been looking at and we've realized is, you know, the amalgamation of sensors in our environments, paired with machine learning and AI, the understanding of human, the human individual, and what we're experiencing, our emotions, our stressors, our cognitive efforts, is becoming much richer that we can, that our technology can know. And, you know, Dolby, we are a company focused on, you know, entertainment and lifestyle and enterprise communication experiences. But one of the things that is really unique and special about us is because we work with such rich emotional content, we actually learn a lot about human experience and the ways that you can touch a human, reach a human experience. I'm a neuroscientist by training, that's how I spent much of my life in computational neuroscience, and I've been in the technology space now for nine to ten years. And one of the things that I think is really powerful today is understanding, you know, getting outside of one-size-fits-all technologies. And really instead thinking about how you optimize, or at least you bring to your culture, you bring to your technology a personalized experience that really lets you bring out the best of each individual and put together the best teams. Some of the things I talked about in my talk today were the ways that, you know, information we can learn. We can know if someone's, you know, cognitive, they're having to work hard, their brain is working harder in one context, one environment over another. How do we change that to keep people in the places where they're optimized? You know, how do we get that information and really change it so we can use information about how someone's eye might be dilating, which gives us an indicator of their cognitive effort. We can use even the breath that we exhale, right? The chemical composition changes with your emotions and your feelings. We look at the thermal signatures of individuals to understand their feelings, their emotions. And I think what's really powerful though is that we get to move into a space of building teams and experiences, in our case, translating the emotions of a creator where we really know what someone's experiencing and we get to sort of elevate that in their spaces and through their technology. One of the things I talked about was how we communicate together. There's so much underway to capture sentiment analysis of individuals, not at our company, but through other companies. But one thing that we looked at at Dolby that I think has huge application to so many different groups is what it means to simply be social creatures and the things that happen to us in very powerful positive ways when we're in the same place together like we are at this conference where there are what, 25,000 of us in the same environment. But for us that's why going to a cinema has a powerful experience. So what we've been able to show there that is really transformative is the idea that okay, when we're having emotional experiences or we're capturing a powerful thought or a sort of story that someone's trying to tell us, we look at the neural and biological signatures of people when they're together, not interacting but just in the same space or alone. And look at how coherent their brains are, their neural signatures. We're using electroencephalograms and we're using biometrics and people synchronize. Like when we're having powerful emotional experiences, we don't even need to be interacting verbally or physically. Just being in the same space are that energy, that information. It's enough to really team up in the cinema to have one joint experience. Absolutely. The biological signatures that may be non-over, but our bodies are picking up on. So what we're able to do through the technology of storytelling is to create technologies that amplify that, that enhance those signatures. And when you think about project management and putting together good teams, the culture of those teams is so rich in ways that you might not even realize how the health or the optimization is actually translating because for me this sort of basic science data that we're able to study and think about has application for why the cinema is always relevant, why we go to music shows, why we live shows, why we come to conferences. Exactly. It's so transformational compared to trying to get that same information online or in a virtual environment. It also has a lot of impact on healthcare and just the success of how we are as social humans that can bring the most creativity and the most positive impact transformation. What I personally experience in the project environment, working for instance with a team in India and a team in Germany and a team in Russia, what is always important that you have a joint tick off face to face where you can experience yourself as a group and build a team. So this reflects somehow to what we were saying. We have to be together and then some unconscious things happen. You know, the CO2 level in a room raises jointly. Absolutely. But do you have any ideas how we could speed up that process? That if we are together just for one or two days, maybe is that the kickoff situation? Which kind of tools could we use to improve the cohesion of the team? Create emotional impact. Because that's what we find is the more emotionally connected or emotionally impactful experiences, that's where you get the strong synchrony across individuals. So if you're even doing an off-site or you're doing something where you're trying to get those teams to come together, you really want to take them to that step. You want to take them to some place that touches those rich. So maybe it doesn't even have to be a joint activity but a joint video where we see something touching situations. Yeah, I get to say, even watching a movie will have a positive impact. Okay, that may be a good tip. So I think we could talk for forever in here, but thank you for coming here after that hard day and I hope you enjoyed the interview and enjoyed the rest of the presentation. Absolutely, thank you for having me.