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Published on Nov 28, 2018
Rick Smith, President & CEO of HyVida, has engineered a functional sparkling water line by adding hydrogen gas. Incorporating hydrogen through a unique technology provides consumers a beverage with added antioxidants. With new technology and a unique concept, Smith has found developing a narrative the most challenging piece of the puzzle. He is looking towards the future, aiming to add branding and PR experts to share his company's story and resonate with his target audience of women 20 to 50 years old. HyVida launched a few months ago and can be found in a few hundred stores and on Amazon.