 We knew that we could bring people together and we knew that we could create an environment where they could learn. What we didn't know was that people really wanted to be a community, that they really wanted to be together and to learn from each other. One of the things I always find at these sessions is the breakouts, the side conversations, is the connections you make. And it's the unexpected connections that you build that actually fires the synapses and makes you think about how we should be doing things differently. The most important thing to take away is that creating a truly digital supply chain is probably the most important transformational effort that a company can undertake right now. And when they do that, they're going to be increasing their revenue as well as reducing their cost. And that's a winning formula. It's a different way to think. And if you think about your supply chain from a different dimension, given all the things that are happening within technology, there's a whole range of technologies, AI, big data, sensors, secure technologies like blockchain. So when you take all those things, is there an opportunity within a supply chain to move from just kind of a quality cost point of view to a way to better align with your customers or your clients and create a revenue opportunity? And so our goal is that how do we empower the consumer, how do we empower ourselves to help solve problems to delight the consumer? And if we're successful, it's not go-to-market conditional. If we're successful, they become the same thing. This forum is incredibly valuable to bring a community of people who are trying to drive change and transformation and in their companies together to drive a bigger conversation. These are emerging technologies and the opportunity to work together and understand how people are approaching this is invaluable in forming your own strategy.