 Million-dollar one-person businesses. What do they know that I don't know? What tools are they using to grow their businesses? This is what I wanted to know when I wrote my book. Most one-person businesses that get to one million in revenue aren't run by one person who is doing all the work themselves. Typically they use contractors. You can use contractors to handle an overflow of work that you're very capable of doing or you can use them to tackle projects that you don't have the expertise to do. That's really the secret. You really do have to invest in hiring other people to build your business or you'll never be able to accomplish more than one person can realistically do in a week. Most million-dollar one-person business owners are avid students of automation. They're not necessarily techies but they like to take work off their plate that they don't need to be doing so they can focus on the things that they really should be working on like strategy or new product development. One thing that's really been growing since the pandemic is the use of email marketing because so many companies have been taking their sales online or have changed how they're doing things and so they're spending a lot more time building the email lists and automating aspects of sending out their emails. The bottom line is that automation can save you time. A time is money in a one-person business. When you hear that somebody is running a million-dollar one-person business you probably think this person works 24 seven has no time for a social life no time for fun but the opposite is true. They prize their lifestyle. They want more time off from work not less. They make very intentional choices about how they do each thing in the business whether it's bringing on contractors choosing the automation tools that they'll use finding an outsourcing partner. The result is that they can live a very intentional life that allows them to spend their time how they want with the people they want and where they want and that's what many people are looking for today.