 I think that there are several elements one is critically important that they learn from each other more candid more helpful in their own language feedback about how they communicated during a particular exercise. I have my own opinion of what I feel that my how I feel my presentation went or I feel what my paper went but it's interesting to see how my peers may have different opinions and that's easier to see from peers I would say than from a professor because the professor we view as having a different standpoint having a different intellect whereas the peers we assume have similar intellects and similar knowledge as us so I think it was definitely valuable. Most of the students either ask questions of their friends or they've now started to hear about this exercise from other students they recognize that the the exercise itself is so real that they're they're kind of jazzed about the exercise because they can see its applicability so this isn't it was a silly exercise or I don't get where it's coming from it's much more of I understand this is a real exercise and there's this bonus of I caught feedback about how my team performed from people just like me on my terms in my words so that I think is is one of the most important takeaways from this a second one I alluded to in the first point but I think is equally as important and that is that students either reflect or know in the moment that this is an exercise which is as much I think as possible in an academic environment is very real communicating what you want said about a brand through a creative brief two people called creatives who are they going to create magical branding moments is fundamentally one of the most important things marketers do and so it's real and I think students deeply appreciate things they can see using at some point in their career particularly quickly and I think this is is that way it's largely experience driven class there's not a whole lot of set criteria that I think that you'd be able to give somebody to prepare for it she wants it to be different experience every time I'm sure just like it would be in the real world and so I think none of this would have happened without professor stone you know coming up with these great concepts for us challenge challenges for us to sort of undertake I mean her experience is invaluable because she did she got in the real world and for us it's a glimpse into our direction where we're heading a sense of respect and it's unintended and in the several times I've done this exercise there are as I review the responses from the students of what they learned the word I see the most is usually respect and the comments often start with this I had no idea how smart my classmates were or I never would have thought of what those students thought of or I thought we did a great job until I saw the first team present and then I felt worse about our presentation when I saw the second team present and by the time I saw five teams present I realized I was gonna be lucky if our team passed this exercise when an instructor says I know this was a good presentation I don't think this was as good a presentation there's always that moment of well that's your opinion when you're part of the grading process there's no and didn't know what to is talking about it was oh I so get what we didn't do and so the learning from that is as astonishing but I hope if you combine that learning with respect and a sense of reality about the exercise itself it sets up an expectation of this is a process I can always learn from it's a process I can always do and many of them instantly say oh my goodness this is a process I could use someplace else maybe I won't do a creative brief later in my career but I bet you the process of asking somebody else to role play for me and have them take that on that idea and me to run my ideas by them is so replicable and so many other fields that I think that that too plays out quite nicely in terms of student takeaway and learning to me it's almost like I started thinking how could I implement this type of a atmosphere into something that I could go forth and promote in the future yeah it was basically the framework that we could apply to any brand any workplace so definitely professor stone just open to us a new world of possibilities as marketers as professionals and that is very valuable