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Explaining That A "Donate Now" Button Is A Solicitation

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Published on Nov 10, 2010

From the Association of Fundraising Professionals (AFP) Greater New York chapter's Fundraising Day, the largest one-day fundraising conference in the U.S.

I explain that accepting gifts online, usually through a "Donate Now" button, is a solicitation in many states, and triggers Charity Registration laws in those states. Most nonprofits are not aware this is a passive solicitation. In other states, online giving and an inducement to the giving page, together, constitute an active solicitation, also triggering registration laws.

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