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Uploaded on Jul 29, 2011
To mark the launch of the new LG Optimus 3D smartphone in the UK, Hotcow was tasked to create a fun and playful experiential campaign that demonstrates the full capabilities of the 3D mobile to the public.
On Monday 25th July 2011, the Hotcow Herd were out on the ground launching the first 3D smartphone Play Hub at Cavendish Square in London. The 2 storey Play Hub experience will be set up in 5 key locations in the UK to engage people into an one-to-one 3D experience and to demonstrate how "Playing by Yourself Just Got Better"!