 And so talk to me then about that funder gain versus the societal good. What does that mean in the eyes of Nia and Brittany and how do we really address this in our community? Brittany, are you ready to bring up our favorite funder to hate on? Sure. I'm ready. This is such a good one because they're so huge and everybody knows. So the classic example, it's Amazon and Amazon Smile. Amazon Smile is all about funder gain. They want you, nonprofits out there saying, hey, buy through Amazon, use this link because then we get a portion. When the reality is the societal good that they do through those funds are minuscule. It's like 0.00001%. Yes, right. So they're getting all this like free publicity and really they are. Yeah. I mean, now your brand as a nonprofit is associated with their brand as Amazon. And so you're able to say, hey, look at this company doing all these great things. When in reality, we know that they're actually doing a ton of harm in all these other ways. Even basic ones, like they're not paying taxes which would amount to way more than any other philanthropic giving. So we know that there are plenty of funders out there that are continuing to utilize these power dynamics that shift so that they are getting way more gain than any community would. What do you say to that? Well, I would say that nonprofits, their biggest asset is their reputation and their mission. And we're so quick to give it away. Oh, that was powerful. I feel like everyone needs to hear that again. So as a nonprofit, our biggest asset is our reputation and our mission and the work that you're doing and we're so quick to give it away.