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Published on May 27, 2010
Daniel Simons is the head of Visual Cognition Lab at the University of Illinois. His recent research explores the cognitive underpinnings of our experience of a stable and continuous visual world. For example, his studies reveal the surprising extent of inattentional blindness — the failure to notice unusual and salient events when attention is otherwise engaged and when the events are unexpected. More broadly, he tries to identify those aspects of our environment that automatically capture attention and those that go unnoticed. Other active research interests include scene perception, object recognition, visual memory, visual fading, attention, driving and distraction. His laboratory adopts methods ranging from real-world and video-based approaches to computer-based psychophysical techniques.
This talk was recorded at TEDxUIUC 2010 (4/10/10), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu.
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)