 So back to my friend. So he tells me about his favorite client and then for whatever reason I said well Tell me about your worst client. He says, oh, man, let me I got lots of those. You know, I got lots of worst clients They're the ones that never call never ride they disappear. They don't go to doctor's appointments. They fail on their thing That's so so you found your you found yourself a root cause and you found something that your Target market was willing to pay for but only a sample size of one at that point I had a buddy that was telling me about this and so my next course of action was to ask all the other 49 people that I'd interviewed before if they had a similar experience. So I went back and asked a bunch of them not all of them and Meeting after meeting the same stories involved, right? Like these are my favorite things of clients that I like to these are the things that all the other clients do all the Worst clients and every time I'm thinking I can replicate the good stuff and I can make it easier for those that don't do it to Do it more Huge opportunity right better living through technology exactly