 lots of loyal friends and family. It's rare by the way. And we felt we were onto something because it was genuine and it felt real and it motivated us to keep going and it made us wanna keep doing it. And in under a year we were approached by, you know, Fred Siegel, Planet Blue, by big name stores that we grew up shopping from and they're like, they want our product, of course. And we were just a few months old. And at that, you know, I think the first year or two for a brand entrepreneur. Yeah, it's important but maybe you don't get that yet. Maybe you don't get that you're onto something quite yet in that, just in that time. And we're lucky to have felt that and to have just so much motivation to keep going and so much excitement and passion.