 um yeah so there's yeah uh there's a few things that i wanted to ask like the first was like how to build a funnel with kartra yeah and then also um basically like how to get very familiar with the policies of facebook ads because i had um two ads three ads rejected um would have a client so there's two one was a real estate uh it was pictures photography trying to get kind of photography for real estate agents so i guess on the description on the on the text the headline i put um you need pictures for your real estate um d or something like that and that obviously targeted me bad so i had to rewrite it and i just put need pictures for your next deal and it's been running perfectly uh the second one is for disinfecting so um so i guess right now they're super iffy on disinfecting lotions and hand sanitizer all that young yeah so that one's the one that um i i i i made one with the word disinfecting i noticed it wasn't working so i turned it off like um like they turned it off so then i changed the wording but i still was promoting the same product and then ended up disactivating the account because of that um so as i said i'm facebook deactivated it so they so they just clothe they just freaking block your account yeah lock the account the good thing well yeah they locked the account bro so so yeah so the good thing i'm still using my ad account to get the likes up for the page specifically itself yeah yeah yeah they locked it which is annoying now i have to read over that that's crazy bro yeah they've been they've been doing it a lot lately because they said do like manual bots or something so it's expected um and everyone in billy jean like in the private community they're all like ranting about that so yeah so that's why i was upset and then that's when i reached out to you i'm like before i get another ad account this activated like activate you know let me just reach to uh because that was a big thing um and then awesome when it comes to the photography one did you did you um change the special ad category to housing um so i didn't know i didn't choose that because um well i didn't think i needed it because it was just going to be targeting like rotors so um that so basically that's probably why that's that's that if there's real estate related anything real estate related in it it should have it should you should have turned on the the um it's on the first the first one page like ad yeah the first week but um this should be right here all right yeah that's my category yeah okay so and i didn't turn that on so but then now i'm still targeting oh this is the like i'm sorry um because i redid it again targeting um retargeting the brokers and agents yeah so i was and it hasn't been disactivated and it was San Diego um agent broker broker realtor um it was like a carousel so um yeah this one has it's still being active now if i put the housing um so it's like three three images or something like that um the ad itself now if i um if i put the special category can i write it like the way i did in the wind like hey do you need pictures for your real estate or something like that yeah yeah for sure but this one was approved and it's not and it's not special housing or it's not housing exactly this one was approved and it's not um so the the big thing was just the key the the wording on it um that was the only thing that i changed and it actually worked so it was the same images um just when i put right here need photos for your next deal i had um they need photos for your for your next real estate listing um and then right away they put it down so i guess okay i choose this special but i don't want to play with the anymore because i don't want to get this account this activity because this is my main account for yeah yeah for this so um that was the first thing i was like man i need to become very familiar like for the hand sanitizer and stuff like that because the hand sanitizer for the company that i work with like is legit it's not like it's just like the company's been in business for a long time so i'm like why doesn't facebook look at the business license and things like that and approve things that are actually have been approved you know yeah um yeah but unfortunately they did that um are you running that out of out of their ad account or your your ad account i um so that ad i was running it from theirs from theirs okay you know from theirs but then now um since that account got deactivated i had it come to mine and i'm running the like from mine so right now this one will say actually a copy so i think that's why it's three um because it was i shut that one off actually bro and do it again this is this was the original one and i just like duplicated it and to see the results and i was just like even two cents was for me was okay yeah when i ran it to um to the us um it was a dollar per like oh yeah bro you yeah you don't want to do that and what i tell people what i tell clients all the time i say i say your leads are not going to come from likes like that's not where the leads are going to come from what what we get out of a high light count is credibility we get social proof we get perception when people land there and they see a high like number you automatically have their attention versus the low like number that you have now so this is going to be a one time ad it's not an ad we're going to run all the time um just put whatever budget you want and and and we'll run it and that's how i explain it and that and that's why i call it step two when we go to step three and we start running lead capture ads that's how you're going to capture leads right so so even with your light count right now i tell them i say hey man you got 600 likes right now and you've been clicking invite you haven't run a like ad you got 600 here's the problem with your 600 first of all facebook only shows your post so as you go and post on your facebook business page organically facebook only shows your post to one percent of that light count so right now john your 650 likes as i scroll through your page and look through all your recent posts no wonder why no one likes it no wonder why you have no engagement no wonder why none of these posts are even being seen facebook only shows it to one percent of your 650 that's number one but number two what's even worse if you're a local business owner you've been clicking invite to the to the 3700 friends that you have on your personal facebook page these 3700 friends live across the country right so as you post your local business on your facebook business page the one percent that are actually seen it they don't even care because they don't even live in the area so so stop getting hung up with these likes need to be local no they don't these likes don't even need to be nationwide these likes we're going to run it to everyone on facebook who fits the interest of cleaning or fits the interest of real estate that's how i tell it to them i don't i don't say we're going to run worldwide i'm going to target worldwide no i don't say that i say we're going to run to everyone on facebook who fits the interest of home ownership that's right and then for the because that that i didn't do do you put an interest to it then that makes yeah yeah yeah the interest is one interest it's one keyword and let me let's go back to your ad sets real quick pull up pull up any any any active ad and then let me look at the ad sets so check the box yeah just click click on anyone not that not the likes not the likes let's look at do you have a yeah that one that one let's look at that one real quick the edit yeah click on edit so here's what you want to do over here is you have you have $25 lifetime and then you're targeting look at the interest go down the targeting you have you you're targeting you're targeting these three different right you're targeting you're targeting job title job title job title rotor real estate broker real estate agent slash broker here's what you have to do on this one so let's say for example your $25 lifetime budget how many days are you is your lifetime how many days 31 it's lifetime 35 okay so lifetime 35 and you're doing that for 30 days that ain't shit if anything you're gonna have to do that for for for for 10 days like not not 35 for 30 days that's not a budget at all that's not enough at all I didn't I didn't think I put like a like a when it ends I just put the lifetime so that way to spend it as a need to well there is an end so it's it's going off of a 30 day period from 11 to 11 makes sense so so so yeah so don't don't um yeah you want to you want to have a higher budget you want to have a higher at least at least five bucks a day so if you went five bucks a day for 30 that's 150 lifetime right right so but but so so looking at that calendar yeah that's that that's the reason why not a lot of activities probably happen with this ad because you're only spending what is that freaking a dollar a day yeah a dollar a day yeah bro so that ain't shit right so it's like so that that's problem number one and then problem number two is you have three different targeting right what you want to do is you want to have one in each ad set so you want to do one real estate agent slash broker duplicate the ad set and do a second ad set job title real estate broker and then duplicate it and do another ad set of job titles rotor then that will be like $15 a day right that'd be 15 a day um but but but you're only running it for three days bro you're only running it for three days to see what the same one less than the days what's that it's the same thing like the same lifetime but just in a shorter amount of days well to tell you the truth you're not even gonna do lifetime anymore you're not gonna do lifetime you're gonna just do daily budget and you're gonna start off at five bucks a day and you're gonna do three different ad sets each one has its own targeting but you're only gonna run it for three days three full days three three complete days and then and then and then after the end of that third day then you come and look at your metrics and you see which one out of the three is the winner and then you shut off the other two okay that's multiple ad sets so yeah i did that for uh e-commerce when i was trying uh Shopify so i kind of a little familiar with what you're talking about yeah i can i can walk you through that we'll do that on another call but that that's multiple ad sets that's how you want to do this for sure is and you want to have you you want to have yeah all you do is just simply check the box right there like you like you have it and then duplicate yeah and then change i think do do one at a time do do one at a time so you'll duplicate and then just do one and then and then you'll duplicate it again and then do one and then duplicate it again what you want to i mean there's really no there's really no no limit but but as far as your budget if you do have a budget then yeah we gotta kind of you know look at it but but you want to have a minimum a minimum of four different ad sets got it like i follow people like one at one one guy that i'm that i'm learning facebook ads from he'll run 60 at a time but this guy has a budget right like little guys like us like i ain't running 60 at a time you know what i mean but but another mentor of mine he just does four at a time he'll just do four at a time and and and that's what you want to do and then and then and then so this one right here will be broker slash agents the title of the other one where it says copy the title of that one will be rotors the title of the other one so you want to be very specific on your titling right here yeah right so so so you have already one of them under broker slash agent and then and then just all you're gonna do is you're gonna go and edit you're gonna go into it and all you're changing is the targeting that's all you're changing you're changing the title to what the targeting is exactly i got you and then for when it comes to the image like if i'm running it for a realtor agent and i'm trying to get him like more likes is it just going to be his image his image no no good question no um when it comes to the like add what i do is i'll just go to google and i'll always type in luxury homes in that city and i'm looking for a badass image i'm looking for i'm looking for a mansion i'm looking for a luxury ass home so if you're in texas if you're in florida i'll go i'll go luxury homes in florida and i'll pull the most clearest looking picture of a beautiful home so it's very general it's not it's not a headshot of them it's not a picture of their listing it's a beautiful ass home that anybody when anybody looks at that shit they're like holy crap that shit's freaking nice right so and then and then i go to canva and i and i size it okay and the size the size that i've always used for like ad is that is 1000 by 667 and you can go to the automatic i heard from you what's that you do the automatic placement like you don't change it anymore don't change anymore yeah for everything automatic placement for everything okay okay yeah looking at your video and you said that's also okay because i leave it automatic too and but some people say no you gotta pick this one only yeah yeah yeah that that's like that that's that's the old school way some people some people still do it that way but not even like mentors that i follow like same caliber as the ones that you're following billy jane and freaking these guys like like i follow the same guys at that caliber and and these guys are they're all automatic placement like no one's no one's clicking edit no more because facebook is already smart enough like the machine it's a freaking machine like let them let them allocate those funds you know this is where i have that like you said when you do the hacking awesome you know nice right here like every time i find like a bunch of money and stuff i'm like all right i'm just gonna let you waste your money and then learn and make yeah yeah man so so over here and then what what campaign objective are you are you using on on the um or not this was messages was messages to like up and just okay so you're doing messages okay okay yeah i was gonna do lead lead capture um for generation yeah lead generation um and then because they don't i believe they don't have a website yet so i was just directly to facebook or lead generation that's what i would do if they don't have a lead capture page which most of them don't at all then then i would just i would just use lead generation like capture leads for them capture leads not messages captured leads for them and and that's that's lead generation now do you recommend me using my car truck for them like building a page for them and then yeah bro hell yeah like i would and because here's how i sell it to them the way i sell it to them is i say okay cool for the first 30 days i'm gonna create this this page for you i'm gonna create the landing page i'm gonna create the thank you page i'm gonna capture these leads using this funnel and and and and we're gonna run for the next 30 days i don't want you month to month i don't want you to sign a contract we're not we're not gonna get married just yet let's do a 30 30 day run let's put some money towards this and let's start capturing some leads and what ends up happening is after 30 days once we capture leads then i'll introduce them to cartra and i'll say hey man here's the funnel that i used what i can easily do is transfer it to your your account but i'm gonna need you to set up your own account and at that point if they already have a ton of leads they're going to be fired up they're not going to care about spending $99 a month because they know it worked and and especially if i created the funnel and already have it all done for them yeah i seen that i seen that you have your funnels too yeah like i'll even have an open house funnel for them a buyer list funnel a listing funnel a seller guide funnel a buyer guide funnel i have all these damn funnels ready for them so when they start their 14-day trial i'll transfer everything to their account and they're like holy shit that was totally worth it right so they're right right yeah that's what you want to do for sure okay so yeah well that explains a lot when it comes to the um to the ads because that was my biggest thing like um now that you when you told me to change a little bit of niche you know have focusing on people that have cash flow daily cash flow based rather than the other ones yeah so my other niche that i was actually looking to was the dentist yes so but i'm always concerned about like actually given the results that i know facebook could bring and that's where the optimizing facebook ads will come into play you know um yes bro multiple ad sets is what you have to be doing um and and and and lead generation yeah that's when you don't have a landing page but you need a landing page because what you want to start running are conversions you want to start running conversion ads and that's when you need a landing page that's when you can capture that lead that's when that lead is automatically in your email auto responder and everything just flows everything just flows more consistently as far as not having to micromanage anything when you're running it to a landing page especially when you're running it to a landing page that is already integrated with an email auto responder that's powerful but when you're running lead generation and then now we got to connect zappier to have it transferred to mel chimp which is a completely different platform that's when it's like too many damn softwares are involved now like i just want one damn software i don't want to micromanage shit like i want you to click on learn more i want you to go to my page i want you to enter your name and email and then and then my email sequence begins you'll start receiving emails from me like i want it to be just automated you know what i mean um yeah without having to connect multiple softwares exactly with kartra because i know how you have it you know your funnel and then automatically puts you into a sequence and then automatically start receiving this i was just i wanted to do that for a client and then just sign up once and then i set you up and then you start receiving all the training that you need like a monthly retainer a monthly retainer the other issue i had was with my calendars basically when it comes to oh sorry my calendars just real quick real quick real quick what else on the facebook ad site before we jump into this part anything else on the facebook ad site on the facebook so it was just the ads right um obviously now adsets the daily budget you changed it um images oh snaps i think that was it obviously this activating account is a whole different thing um when they disactivated it and the like ad and the clean custom audiences um i am i haven't with this one i haven't created any custom audiences and i do need help with that um in the future because um i think for this one can't remember if i did create anything um yeah so think custom conversions so yeah so i think i think i had um i created some but i haven't done much okay we need to go over this is your custom conversion right here and this is where your your your landing pages and your thank you pages are necessary custom conversions that's when you run conversion ads but yeah that that's one thing that i teach on and then and then the audiences are another thing those audiences custom audiences i truly believe are the reason the reasons why most people do not succeed succeed with facebook ads why 99 of people do not succeed with facebook ads two reasons reason number one they're not they're not consistent with their ads they'll run an ad here and there that's reason number one they're they lack the consistency of running the ad of running any ads and then number two they don't create custom audiences right so the custom audiences are the most important bro like the most important because all the money your roi on facebook ads comes from retargeting custom audiences they don't come from from the from the initial ad so from that first ad that you're running right now for the real estate broker for example your roi is not going to come from that that one ad your roi is going to come from retargeting all the people who are engaging which are aka your custom audiences so i'm creating custom audiences of those who've landed on the landing page but didn't fill it out i'm creating a custom audience of all those who are engaging and watching the video i'm creating custom audiences of all those all the leads and i'm excluding them from seeing future ads the custom audiences and retargeting is where the roi is at and that's what most people don't don't do they don't create custom audiences and they don't retarget because they're they lack the consistency of it all so do you recommend for example like running three different ads and then there's three three different ads like cold market warm market and hard market so the first one being video views and then from that video views creating the customer yeah the audience yes yes oh yeah for sure for sure for sure for sure and then running those three ads constantly consistently yep yep for sure for sure video views just to just to build the audience and then then conversions to capture the lead right so and then that will go to the landing page to the funnel right yep yep it's all about capturing that lead man it's all about capturing that lead and that's that's why a lot of people don't they don't they don't look at it that way it's like they look at running a facebook ad to make money today and and that that that that may sound great but at the same time it's not really how it works like you have to run these ads to build these audiences to get the pixel more data to get these audience to get the audience familiar with who the hell you are in the first place the only reason why you even know Billy Jean bro the only reason why we even know of Billy Jean is because they target in us every freaking day you see a video from him every freaking hour on youtube bro he's retargeting everyone who's watching his shit which which gets people indoctrinated and it gets us it gets us thinking psychologically like we know him like we trust him like we want to do business with him because we see him every freaking hour in my damn news feed from an ad from him retargeting it if we just saw one freaking ad i'd be like who's that freaking black dude if i never saw another ad again right right like but but it's because i keep seeing the face it don't matter who it is like that's the retargeting that's the power of the custom audience and that's what most don't do they'll show an ad one time and that's it oh it didn't perform okay shit turn it off oh it was only six days turn it off i don't want to spend no more it's like damn dude you're you're shooting yourself in the foot you're like you're stopping three feet before before you hit the gold you know so for lead generations for for like for any business it will come to obviously conversions conversions to a landing page yep and then uh capture information there when it comes to realtors obviously that audience has to be like targeted to the area the where they're farming yep um in the ad like it would have be just like you said like an image and then just buy or sell your home i know you you tell them you know to give a seller's guide and buy a guide yes um so i was telling them that but when it comes to like getting leads like to sell their home what that it would just be an image of a nice home sell your home with us or something like that no to tell you the truth what i what i teach on is is having that and that's why that's another reason why i don't really um end up taking on a lot of monthly clients because not everyone's willing to do video that's like one of my criterias is that you have to be to do video if you're not willing to do video bro we might not work out because a boring ass image of a house bro that ain't gonna do it for you right i tell them straight up i'm like dude you're you're you're you're listing yeah that's one thing but if you're trying to capture leads and and not even wanting to show your face or not even willing to put yourself out on video it's gonna be very hard to get the attention of your local market like it just is it's not gonna happen with a boring ass image so so number one is video it's video video video if they're willing to do video then we can go on a step three that's number one criteria number two is the fact that i need you to pick one thing are we gonna focus on buyer leads or are we gonna focus on seller leads one thing pick one topic what do we want to start educating your local community on the your local community on what do we want to educate them on the process of buying or the process of selling pick one man because real estate agents they have all this knowledge foreclosures for parents they'll teach at a short sale they know everything but when it comes to facebook advertising and a facebook ad campaign focus on one topic because now facebook you give facebook the ability to go out there and find you one type of person the type of person who's interested in selling but if you come on a facebook and you start putting out a weekly video on all kinds of random shit it's like dude you're confusing the machine you're you're you're talking about different topics when you're confusing it you're confusing so focus on one that that's that's first and foremost and then and then number two get your hands on a buyer guide or a seller guide so if you do choose selling and you do want to focus on listings and you want more listings okay cool our objective is to is to run a weekly video targeting your local area educating them on the process of selling what it takes to sell maybe renovate your kitchen maybe maybe curb a pill maybe your landscaping maybe a new roof maybe adding solar maybe freaking new paint maybe renovating your bathroom all this random shit that you could talk about when it comes to listing someone's home talk about that in short form video give me two minutes and i tell them all the time i say hey man if we were to if if my wife and i were moving i tell us to my to my clients every day i say if my wife and i were we're thinking about moving like let's say i'm talking to my my client freaking stacey i say stacey if my wife and i and let's say let's say she's a local agent she's she's here in san diego i'm here in san diego and and i'm moving to another part of san diego i'll say stacey if my wife and i were moving if we want to just go up to northern you know north county or whatever and we wanted to move and i hit you up and i hate i say hey stacey we're planning on moving do you think we can maybe have coffee we can maybe sit down this weekend and you can maybe help my wife and i you know make this decision do you think we can sit down for coffee and you can kind of go over what you guys could possibly do to help me sell my house stacey bro that's a phone call that's her dream call every real estate agent's waiting for their friend to call them to ask them to sell their house so i tell stacey i said stacey if we sat down this weekend for coffee you will talk my ear off on all the shit you and your broker can do to sell my house right you know all that shit so here's what i need to do stacey i need you to break this down i need you to to give me chunks give me two minutes if you have 10 different ways to sell my house give me each way in two minute videos so make 10 videos two minutes long of each way that's content that's education that's value and at the end of that video stacey here's what i want you to do i want you to reach out to your broker and get your hands on a seller guide some type of brochure some type of informational pdf that that goes over everything you're talking about and that becomes your bait so as you run a new video ad every week here's going to be the call to action you're going to give me two minutes of step one of tip number one on what it takes to sell at the highest price point to really bring value to the to the to the to the client but at the end of that two minute video here's your call to action hey guys and by the way don't forget to click learn more it'll take you straight to my web page where you can download your free 2021 seller guide in this seller guide i give you the top 10 tips on selling your home fast at the highest price point possible click learn more and download your free copy now see you in the next video so now all that person is doing is targeting san diego educating people on selling and giving away a free seller guide that's why kartra and a landing page is so important because once that person clicks learn more they go to your landing page to download that seller guide and that lead is captured so from from kartra what like what element do i have to add for them to be able to download something very good question with kartra all you're gonna do is go into my memberships watch go to your kartra real quick you're gonna go to kartra and you're going to simply click on my memberships on the left and then you're gonna click on files right there at the top that's where you upload the pdf so that so that person oh you got a shitload already bro so so that link all you do is copy the link like that link to the right the little chain copy right here yeah and and and i add that i add that in the email so they come to my landing page they opt in they go to the thank you page on that thank you page it's a video from that agent telling them hey thank you so much for downloading my free seller guide check your email because i just said it to you and by the way if you want to jump on a call now click the link below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you so that's on the thank you page but on the thank you page it's another one minute video of the agent introducing themselves thanking that person for downloading their seller guide and and most importantly telling telling them to check their email because that link i put it in the first email that goes out to them gotcha so then so when they click when they click the link from facebook they goes to kartra to a landing page and then from the landing page they'll click that link and when they click it that's the url that i copied from the membership files no no when they opt in so when let me let me let me let me share my screen let me share my screen real quick let me know if you could see my screen i see it now okay so so here's here's an example of of of like a seller guide so if they come if they click on the facebook ad actually you know what i think i changed the links i changed the links damn it i changed the links let me let me grab it from kartra um when they click on the ad they click learn more from the actual facebook ad it's going to take them straight to this page right here so let me another question i had when it comes to running coupons you know especially right now with thanksgiving and all the holidays coming up um do you know download a coupon so i can send them to a landing page and when they opt in they get an email from that email they get that link to download the pdf that coupon and they can show up to the business with that coupon right yeah but that that that link for that coupon you want it to be in the first email that is sent you don't want that link on the thank you page right on the yeah exactly yeah it's in the email so for example they see the facebook ad they click on it 10 simple tips to raise the value of your home before selling so again it all starts with the facebook ad in that two minute video i'm educating them on what it takes to sell and at the end of the video i'm saying hey and by the way if you'd like to download my top 10 tips click learn more it'll take you straight to my page where you can download your free copy so right when they enter their name and email send me your 10 tips right it's captured and right when that email is sent right when that yellow button is is submitted it's clicked the first email goes out hey carlos thank you so much for downloading my top 10 tips to raise the value of your home my name is david i'm a listing agent with remax international just wanted to personally introduce myself but see that's in the email and then the link is to is in the email to download but what what what what and i think i changed the link let me see if if i i think i changed the link i don't think this is going to take it to the thank you page but i can show you the other way i can show you from kartra but let me see if because i change okay so it still goes there okay perfect so look they enter their name and email they come to the thank you page okay it's in this thank you page where i have stacey for for write these four points down in fact i'm recording the call so i'll just i'll just send it to you but there's four points right when they enter their name and email there's four bullet points that i have this agent hit on number one thanking them for downloading their seller guide number two introducing themselves number three telling them to check their email because you just emailed them a link to download their seller guide and then number four click the button below to schedule a call right so so here's where the magic happens some are going to schedule a call right now that's someone interested in selling someone's going to click some are going to click the call right now but the majority are not that's where your email automation needs to be on point that's where everyone drops the ball they don't have that lead being nurtured so so i need to have 15 emails already preset ready to go out so one email goes out right away with the link to download but guess what tomorrow another email goes out hey los this is stacey just wanted to follow up hey i know yesterday you downloaded my 2021 seller guide 10 tips to raise the value of your home before selling hey do you remember on page three when i was talking about the importance of renovating your kitchen and how much value that can bring to your overall price point here's where i meant by it and then i'll just have that agent write a write a couple sentences on and in these emails let's say we have 15 of them already written out each email is touching on the seller guide each email is talking about page three each email is talking about page five page nine page 17 so each email it makes it easy for that person to write out 15 emails because all i'm doing is is reiterating the damn seller guide but the objective the number one objective in each email that's programmed to already drip the objective is to get them to schedule a call so on email number four hey hey carlos just wanted to follow up this is david hey i remember a few days ago you downloaded my 2020 2021 seller guide hey do you remember on page nine when i was talking about the importance of of a new roof and how much value that can bring to your overall price point here's why i meant by it hey and by the way carlos if you'd like to jump on a call and really get all of my secret strategies on what i tell clients when it comes to selling their house click the button below it'll take you straight to my calendar where you can schedule your best time can't wait to talk to you so the number one objective in these 15 emails that are already ready to drip on them over the next 15 days the number one objective is to have my calendar link in there to get them to click on it right this is where the roi is at it's in the lead nurture i have all these emails going out with people scheduling appointments these are listing appointments right so running that facebook ad is one thing but nurturing the list is another and that's where most drop the ball they don't have an email autoresponder in place they're not nurturing these leads they captured leads freaking three weeks ago and never followed up with them they called them one time and a lot of times you're not you're not even getting their phone number up front so what are you gonna do physically email everybody every day from your gmail like come on bro like systems systems we need systems all it comes down to and this and this what i tell them in closing this what you're bringing me aboard for bro i'm gonna run the facebook ad i'm gonna manage the facebook ad i'm gonna run your landing pages i'm gonna manage your landing pages i'm gonna run this email autoresponder i'm gonna manage this email autoresponder i'm gonna make sure that these emails are going out and this list is being nurtured that's my job that's why you're bringing me aboard all i need from you bro is for you to drop a weekly video and put it on that business page every week if you can do that that's all i need you to do every friday we go live with a new video if you can upload a two minute video every single week as if it was your religion you and i can crush it i don't need you to worry about social media i don't i don't need you posting on all these damn platforms i just need you having the links links up so your name looks good all i need you to do is one video for your facebook business page and that's it and we could take over your city literally bro so it ain't about social media marketing no dude you're a local business owner it's about facebook marketing i want to run the facebook ads i want to manage the landing page software and i want to make sure these emails are being nurtured that's why you're gonna bring me aboard that's money yes that's christ so you will post it on the on the facebook page first and then just promote it yes bro and then put it there first make them upload it your job is to upload a video every week and and and that video needs and you pick a day tell them to pick a day every tuesday we go live whatever pick a day and so your job every day is to make sure that that video is up there because that video goes live six a.m right and then the money will be like ten days ten dollars a day no no to tell you the truth you can run that at at at i mean yeah yeah actually no yeah yeah real estate agent you want to go at least ten bucks a day and and and in the targeting you're only targeting a local audience so so you don't need you don't need to put in a bunch of detail targeting like you don't need to put in a bunch of interest like just just the city right yeah just put in the city like you don't need to put in people interested in zillow people interested in this like because first of all with housing with real estate agents you can't even a lot of the targeting is out you can't target zip code you can't target gender like there's so many so if you're only targeting a local area like leave it open leave it wide open and just make sure everyone sees that shit you know right right and you will target as long as your ad copy is is is targeting the right type of person in the text of the ad the ad copy you'll find that right client because you're only focused on a little little ass area anyways exactly you know so hopefully that made sense bro that's that's money brother and that's definitely like like what overall that's just amazing because that was the biggest thing i had like okay i'm already have the funnel already have the email sequence like i already have everything but where am i gonna give them that coupon or you know in this case um is the seller's guide but then automatically you put them into that email sequence and it's just nurturing them it's just it's your your your state on top of their mind so that's overall that's what we want so yes bro and next level stuff is is i tell them in the emails i want you to put a video so so in each email as you get the emails and that's what these that's what these these are right here look in sequence number one sequence two sequence three so what i have what i have clients do is i say okay not only are they going to download a seller guide and automatically be in your email sequence not only are emails going to start dripping on them every day but in these emails i want you to go a step further and make a video so so so if you're talking about if you're talking about 10 tips okay we're going to set up 10 emails over the next 10 days or every other day whatever you want to do every day or every other day whatever but every day for the next 10 days these emails are based on talking about tip number one tip number two tip number three and again the objective is to have a link to your calendar so people can schedule a call but here's what i want you to do for next level shit stacy in each email we're talking about a different tip right your overall seller guide is 10 tips to raise the value of your home in each email i want you to go a step further and i want you to do a 60 second video on that tip so when i open up your email and i click on it it's taking me to a cartridge page where it's you on video talking about tip one right email number two i open up email number two i click on it boom it's you on video talking about step two right that's getting in their face even more that gets people like they're like holy shit this is a real person i see her like that's the thing about video bro like it don't matter what you look like bro it's the fact that people are visually seeing your mechanics and they're your characteristics and your flaws and your blonde hair and your muscular figure like the your freaking printer in the background the the picture frame on the wall like all that shit bro it hits us psychologically where we automatically feel like you can relate to them right i agree so so unless you're doing that then you better be a very good copywriter and you're writing really good texts in your emails to explain what the hell you're trying to explain but most people are not copywriters so get out of your freaking bubble and do a damn video like you know like i and that's the thing man not you're gonna find people that you're gonna find most that are not comfortable with video and that's where another part of convincing has to come in where it's like shit man i'm gonna convince you where you need to do video like get over it like and even when you're nervous and people could tell that you're nervous and you're stuttering i'm telling you man people still relate to that like you don't have to be perfect has none do with how you look like i don't give a shit about none of that bro like you don't need to edit it it doesn't need to be perfect produced video hollywood blockbuster video no man in fact it has to be opposite right you know like so and you know what's so crazy is that who the person who got me into video because i knew that it took nothing that it didn't take anything fancy was ty Lopez ty Lopez came on to the scene doing videos on his cell phone handshaking walking around nothing fancy at all bro when i learned him in 2016 i'm like holy shit i can do it if you go to all my beginning videos on youtube it's me holding the cell phone walking walking to the park or something copying ty Lopez because i'm like holy shit if that guy can do this i can do that like i can keep it that simple i don't know shit about editing i don't know shit about making video fancy but i could pull out my phone and just talk some shit like i could do that and when i started seeing him become successful it i'm like damn dude like anybody can do this but but the problem is especially with real estate agents the problem with real estate agents is they all think they have to look fancy they all think they need to pull up in the Bentley they all think they need to have their Louis Vuitton bag on them they all want to look pretty and i have to dumb them down all the time i'm like no dude like you need to look opposite like you you need to relate to the audience unless you're dealing with multi-million dollar clients if you're selling million dollar properties okay shit look your best because you're attracting the executive or the CEO and you're selling million dollar properties but if you're selling 300 000 properties your average client works at freaking Home Depot right like dumb it down stop trying to look so good in your video like you don't need to dumb it down that's money yeah you know so i don't know if you have a ton more shit bro but my battery is about to die you're good bro but whatever else you have bro we can always chat again tomorrow so go back to my calendar anytime and we'll chop it up more tomorrow if you have a lot more shit to go over yeah and that's yeah we'll do that we'll do it next time um yeah other things i wanted to ask you but yeah that's that's more than enough bro i really appreciate it heck yeah brother set up a schedule call anytime i like talking to you i like giving you my advice bro you're you're the you're the next one up so so use me leverage me right for you let me know all right brother scheduling time all right later man bye