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Lifebuoy hand washing Roti Reminder

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Published on Feb 21, 2013

At the Kumbh Mela 2013 in Allahabad (India), where a 100 million visitors are expected, Lifebuoy along with its activation partner OgilvyAction decided to spread the message of handwashing by creating a special heat stamp and stamped 2.5 million rotis (Indian Bread) with the message 'Did you wash your hands with Lifebuoy?'




Client: Lifebuoy India; Agency: OgilvyAction; President: Samir Gupte; National Creative Director: Vipul Salvi; Creative: OgilvyAction creative team; Client Servicing: Tarun Gupta; Production House: @infiniti films; Director: Vishal Mangalorkar; Producer: Pria Mundra; Director of Photography: Karthik Ganesh; 2nd Unit Camera and Editor: Rizwan Maple; Music: Sachin Mittra; Fabricator: Jay Sinha

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