Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Feb 21, 2013
At the Kumbh Mela 2013 in Allahabad (India), where a 100 million visitors are expected, Lifebuoy along with its activation partner OgilvyAction decided to spread the message of handwashing by creating a special heat stamp and stamped 2.5 million rotis (Indian Bread) with the message 'Did you wash your hands with Lifebuoy?'
Client: Lifebuoy India; Agency: OgilvyAction; President: Samir Gupte; National Creative Director: Vipul Salvi; Creative: OgilvyAction creative team; Client Servicing: Tarun Gupta; Production House: @infiniti films; Director: Vishal Mangalorkar; Producer: Pria Mundra; Director of Photography: Karthik Ganesh; 2nd Unit Camera and Editor: Rizwan Maple; Music: Sachin Mittra; Fabricator: Jay Sinha