Data Days 2014 – Keynote by Alexandra Deschamps-Sonsino, Designswarm Industries Ltd.





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Published on Oct 27, 2014

Keynote at Data Days 2014 by Alexandra Deschamps-Sonsino, Designswarm Industries Ltd. “The Road is Wider than Long”, recorded in Berlin, October 1st 2014.

Presentation Slides:

About Alexandra Deschamps-Sonsino:
Alexandra Deschamps-Sonsino is an interaction designer, product designer, entrepreneur & speaker based in London. She was named 2nd in Top 100 Internet of Things Thought Leaders (Onalytica, 2014) and is in the Top 100 Influencial Tech Women on Twitter (Business Insider, 2014). Since 2006, she has built consumer-facing internet of things products, services and communities for clients such as BBC R&D, Nokia, British Gas, EDF, British Telecom.
She is the founder of the Good Night Lamp, a family of internet-connected lamps for your global friends and family. She heads up designswarm a consultancy for governments & corporate clients who want to plan for next generation connected products, experiences & strategies. She also helps advise early stage startups. She is the co-founder of IOTAngels, a UK-based angel network for internet of things investments.
She is co-editor of Connected, a magazine covering internet of things thought leadership. She was co-founder and CEO of Tinker London, a smart product design studio. Tinker was the first distributor of the Arduino platform in the UK, ran workshops around the world and offered design and consultancy services to clients like BBC, BT, EDF and others. She has been running the London Internet of Things meetup for Xively since 2011.
Her work has been exhibited at the Museum of Modern Art in New York, the Victoria & Albert Museum and galleries around the world.

About Data Days 2014:
DATA DAYS 2014 presents the subject of data from a holistic and controversial perspective. It provides companies, organisations and experts within the web community with the opportunity to debate current trends and challenges within the increasingly diverse data landscape. Speakers share their thoughts as to which technologies have the potential to significantly impact the world of data and society as a whole, how to use data more intelligently and how this will induce a decisive competitive advantage. Next to the numerous benefits data offers, Data Days 2014 highlight the ever more relevant aspects of privacy and how today’s and tomorrow’s applications will have to cater for the increasing demand for data protection. Under the slogan “AIR. WATER. EARTH. DATA.“ nugg.ad, a company of Deutsche Post DHL and Europe’s leading specialist in digital target group marketing and brand engagement measurement, hosted the DATA DAYS 2014 on October 1st and 2nd in Berlin.


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