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Uploaded on Jan 30, 2007
An excellent spot that breaks out of the standard Super Bowl ad mold is for Dove, a company that's purposely chosen to break the "always-use-skinny-models" mold. Using the familiar and affecting lyrics from the Cyndi Lauper song "True Colors," we see a series of shots of young women of all colors and shapes juxtaposed with phrases such as "Thinks she's fat," and "hates her freckles" followed by "we're working to change that." Dove has begun a "Self-esteem fund" because "They all should feel beautiful how they are." Very sweet, and in light of all the Dove "fat models" controversy, perfect.