 So about 13 months ago, I made a video about rethinking this channel since it wasn't working as well as it could. And the nice thing is, I switched up what I was doing and I saw a ton of growth and most of my metrics doubled. So I felt really good about the change and you may have noticed I kind of really switched the way I make my videos to what my friend Charlie Harding from the podcast switched on pop calls, vaporwave weatherman. And while it's really good news it worked, I realized something in my life isn't quite right and I need to fix it. Since while this channel is extremely fulfilling since really my goal and passion is how much I enjoy talking to you all on consults and in the conversations around this channel. But hating that you have a day job that isn't as fun as your passion is a problem that a lot of you have, right? And you think about how you can change it all the time. Because you know, you really love making your music and your Dave job sucks. And well, some of the stuff I do for work sucks too. And to be frank, this channel doesn't pay me enough to quite pay the bills. And since I don't offer a predatory course where I rip off people who don't know any better for thousands of dollars or some overpriced growth program with info you could find by watching YouTube for two hours, I don't quite make as much money. So I thought about what could I do though that would be fair. So frankly, some of the work I do outside of this is really draining me and I really wanna turn it around. So here's the dilemma. Between the work I've done for the last two decades and that people have seen this channel and seen my authority on the subjects, they've seen what I'm saying actually works and wanna talk to me and gone a little too well. For example, I am often on speakerphone while I'm on a screen in some office building meeting room to corporations or startups about their terrible products. And frankly, I think they should never launch and I often have to quit talking to them when I see they are being predatory to musicians because I can't be a part of that. And then I have to fight with them to get paid for the advice I gave. And frankly, it's miserable. And oftentimes the best case scenario is when they are showing their app to me, I wanna go full on Lars Ulrich's dad when he heard that terrible metallic album, St. Anger, and say, I'll advise the world if you say then I will say delete that. Even worse, I talk to influencers and politicians about their marketing and image and wait for it. They're tiktoks, which really makes me wanna crawl and hide under my desk for my calendar whenever I see that on my schedule. And I should say, I have a great life, but I wanna make it even better. So I thought about how I could do that while helping all of you so I could stop doing these soul-sucking corporate consultations. And I realized what I really love on this channel is helping all of you. So I came up with an idea. And it's a strange one, since most people don't turn to YouTube memberships to change their lives. But I think I figured out how I can do what I love while serving you all for just a few dollars a year. But we'll get there in one second. So I figured out I spend about four hours nearly every week talking to companies, political organizations, and agencies I absolutely hate. So what if I could instead do live strings each week for you all, where we all learn together. And since my consulting clients have tons of money, and I know you all do not, but if a lot of you pay for a membership, it would equal the same money I get paid to do these soul-sucking jobs. And I could devote time to improving the videos I do on this channel in both the public feed that everyone gets and the new members feed. This means posting more often on the public feed and making really cool, exclusive content for members only. So it walks Muse Formation Labs, my new membership plan through YouTube, where for $5 a month, you get multiple hour-long videos every single month. All videos will be streamed each week, where you can either watch them live or at your leisure and binge them later. And members will have access to the full catalog of them as they grow. So for most of the video, we're gonna do a deep dive on an artist the community has nominated the week before, where I will research them and draw up some observations and we could all discuss it on the stream about what we're seeing about this artist. Then whoever is watching with me can help analyze what they do and we can all learn together. We can analyze the things they are doing to grow, even their production or image. Really, whatever is interesting about them. While it could be an artist where thinking is doing something cool, it could also be a cheat code for a certain genre on how you blow up faster. And at times I may even bring in an artist or another industry professional involved in the business of breaking artists to talk with us about themselves and how they do that. But it doesn't even need to just be musicians you look up to. The community can even nominate a member who they want me to dissect and help. Whatever you all think is best, I'm gonna consider and look at the votes and choose someone. Anyway, with any time left on the stream, I'm gonna answer your questions that only members can ask. We'll have a members only portal to ask questions and I will answer every one of them in the order they are asked and won't skip any. These weekly members only videos will first show what I've been watching and working on in marketing so you can take advantage of all the tiny things I see immediately. This will be things I'm observing each week that is working or a thought on marketing I haven't shared on the channel or I observed recently. This could be how TikTok is changing and what you can do to ride the algorithmic wave or cool things I saw an artist do this week that you can try. Then any music business news, I think you should know that will help you like when Spotify has a new feature or a change to the algorithm or a cool startup I'm looking at. I actually think my biggest flaw in the main feed of this channel is I wait too long to tell you all about things because I test and vet and really make sure I believe everything I say on the made feed of this channel. The other problem is would I tell you guys on the main feed for this channel? The world sees and it needs to be really well produced and clickable and a lot of the stuff I'm gonna be discussing here won't be that clickable but is really important. I have to be honest with you there's a lot of things that don't get clicks that are really important that I've only discussed in my book because it just doesn't work on YouTube. So I really wanna make weekly video of the things I'm seeing that really work whether it's clickable material or not. So my members only feed will be a place where I could show you things early on and play around with them in the community before the world hears about them. To be clear, the people who watch the main channel are gonna get what I've been doing but the members get my thoughts early and a lot of the marketing details that make a difference to building your fan base but are not right for clickable videos are full long videos. Oh yeah, and you also get badges and emojis of me which I know is what you're really signing up for. But that's not all. If we reach my goal, I'll add even more streams each week of the same things which will give us time to learn even more and you more value for your dollar and it'll help you all up your game and figure out what to do to really blow up. So if I get 500 members, I'll be doing five hours a month of content in the members only portal inside YouTube. If I get a thousand members, I'll stop doing even more consults with brands and do eight hours of videos for members a month. And if I get 2,000 members or more every month, you'll get 10 hours of content for just $5. But this all depends on you helping me by telling people who you know and love or pulling this together amongst whoever you work on music with and splitting the cost. I already hired a part-time employee so we could take this channel up a notch and really concentrate on building the best music community possible out there and devote more time to making awesome content even in the main feed for all of you. So for $5, aka less than the price of some fancy coffee a month, I'm gonna give you faster insights in the latest marketing moves I'm seeing and how things are changing. I'll have more time to read and analyze and tell you what's happening and as I get more memberships, I'll devote more time to researching so I can bring you even more on both the members feed and on the public feed and hire more people to help out so I can pump out more content. So really, smash that join button and become a member now. There's also a button on my channel page and below every one of my videos now. And the first video I've made like this is already in the members feed portal. And oh yeah, if you missed it, I did a cool video on text message marketing you should really watch since it's on the screen now. Thanks for watching and I hope you join.