You are most welcome to join the first PING Studio of the year 2018 taking place on January 11th 8.30-11.00 at MOW Stargate. In this all in English morning event we’ll take a dive into the art of storytelling in augmented and virtual reality.
During the morning we’ll learn the possibilities of AR and VR: what's already done and what should we keep our eyes on in the year of 2018? There's also a chance to try virtual and augmented realities with your own eyes, hands and devices! On top of the keynote, we’ll learn from concrete case examples presented by Zoan and Arilyn. The event concludes to an interesting panel discussion with a topic “How to create stories in AR and VR?”
AGENDA 8.30 Networking and breakfast And the possibility to try AR and VR with your own eyes, hands and devices!
9.00 Event starts Influencer Marketing and PING Festival 2018. Inna-Pirjetta Lahti, Head of Inspiration & Content
9.15 Keynote Experiencing is believing - what a marketer should know about AR and VR? Laura Ala, CMO, Zoan In two years, a large percentage of global brands will have incorporated VR into their marketing. What are virtual technologies and why and how you should get started now?
9.45 Cases Unlimited BtoB media solutions in Otavamedia's Rajaton Virtual Reality campaign – get on and experience this yourself! Janne Itäpiiri, Senior Concept Designer, Zoan Rajaton VR lets the client experience the unlimited possibilities of Otavamedia’s media options. What are the benefits compared to traditional marketing?
Stockmann and Arla lead the way to narrative Augmented Reality - and people simply love it. Emmi Jouslehto, CEO & co-founder, Arilyn Stockmann and Arla took storytelling to the next level with interactive AR experience. These examples show the power of creative content in the new media.
10.05 Discussion on the case examples
10.15 Q&A How to create stories in AR and VR? Jari Ullakko, Chief Creative Officer, Avaus Marketing Innovations Antti Tanaka, Head of Omnicommerce Development, Stockmann Oyj Hanna-Stina Seppänen, Omnicommerce Development Specialist, Stockmann Oyj Miikka Rosendahl, CEO, Zoan Oy