 Continuing with the creative process, the next dimensions are investigation and transformation. Investigation kya hai? The stage of enhancing entrepreneurial creativity and innovation involves a business owner taking time to study the problem at hand. And what is various components are? Problem kya hai? Diske liye aap sochre. Profitability ka problem hai, ya distribution ka problem hai, ya product quality ka problem hai, market size ka problem hai. So you need a little information gathering regarding the problem the business the entrepreneur is facing. So if you investigate into it, wo ka jataan kya? Understanding the problem is half of it already resolved. To usko investigate karke aap information hassal kane ki koshish karte hai regarding the pros and cons, regarding the various dimensions, regarding various aspects of the problem which the entrepreneur is facing. Currently, then second is the transformation in which involves viewing both the similarities and the differences among the information collected. When you collect information through investigation, the information related to the problem, the data is collected, then you assess it and evaluate it. And we relate it to which issues are common and which issues are divergent. There are two types of thinking which are required. One is called conversion thinking that is the ability to see the similarities and connections. Among various and often diverse data and events. If you collect information through investigation, then you group them to see which events were the same. And which bits of information which also converge on the same angle. The other way of thinking is divergent. That is the ability to see the differences among various data and events. Then there is a need to see the both convergent and divergent approaches simultaneously in order to have transformation. So how can you transform information into purposeful ideas? That is to go forward, you would have to grasp the big picture by looking for patterns that emerge. We will try to rearrange the elements of the situation, the problem, the events, the information. And there is a problem solving technique which is called synactics. You can also use it in which we promote creative thinking through typically among small groups of people of diverse expertise. But we need to remember that several approaches can be successful. And if one fails, it does not mean that all these transformations have failed or this creative process cannot be carried out. There are still other approaches we can apply in the transformation.