 from Free Salon Education dot com here with one of my favorite people as of last night Charles Marcus and we you had sat down with dinner right right you were just walking by and we're like do you want to sit with us and I heard some stories and just things and you've been in this industry for how long oh for about 30 years but I tell you some of the stories we can't share today man well we'll see how far we can okay okay so 30 years you there's so many things and I think even if you're not a hairdresser and you're listening to this interview and you've just stumbled upon it somehow on YouTube this is an interview that is going to be great for anyone I think I think it's just filled with stories I and I just think you're a very motivational guy an inspiration and I'm very very honored to be sitting across from you and actually able to to ask you questions so thank you so much and thanks for the opportunity it's great we're looking forward to it it's fun because this is on this is a different platform for hairdressers I was I worked in radio for a minute of my life yeah and I've always loved it but I never made any money doing it so I fell in love with hairdressing and I did that for the last 10 years and then I decided you know what let's put it together why not do this cool talk to cool hairdressers and people from the industry and so let's get your story out so 30 years you've been a hairdresser yeah about 30 years hairdressing sort of in the hairdressing world as behind the chair for probably 20 odd years probably over 30 years altogether now if include as a speaker and educator yeah I'm giving away my age here but that's okay right so tell me about we're at the Millennium experience yeah what a fantastic event absolutely amazing event I begged everyone for like three months to come to this event because it's one of the best hair events you will ever be I would agree I would agree one of these certainly one of the preemie events I've had the opportunity this is my second occasion here and just loved a whole atmosphere would encourage anybody to come three days of great stuff yeah and so tell me what is your class that you're doing here what is your favorite class to be teaching when you're right well it's good question so my class yesterday it was it was basically applicable for everybody it was a house to take your business to the next level so a lot of you know someone's motivational however a lot of sort of insights of how to build your business how to grow your business certainly service is very important providing an exceptional service communication skills and we will be renting a whole the have the gammon and today is more of for salon owners and managers for leadership is really how to create an environment out to encourage your say your first producers the top producers to stay how to retain your people and how to attract how to motivate lead and retain a winning team awesome because leadership really matters today in the 21st century is paramount yeah and and when clay ball was talking earlier and there's different types of leadership absolutely people misconstrued what leadership really means and so tell me what you think what do you think a great leader is what type of person firstly I want to tell you Matt I don't think you need to have a fancy like a title to be a leader I think I think anybody can be a leader the Ritz Carlton hotels and powers chambermaids up to two thousand dollars out without having to go to management to make a decision wow that's the Ritz Carlton hotels a leader to me firstly I think a leadership is a privilege it's not a right right a great leader to me is taking people from where they may want to go out to where they may need to go it's about being able to make the tough decisions even when the decisions are not very popular but always with a compassionate heart nice and you so you also talked about service to me tell the story about the hotel okay told me a dinner right so firstly a lot of people think with service it is just part of your business to me ladies and gentlemen listening service is your business really today so I checked in the Marriott here a hotel in Florida beautiful hotel on the beach in Florida Dale I checked in on Saturday afternoon and I had a bit of a cold flying traveling and things and I could you know feel flu was coming on I phoned out the lady at the desk whose name is Drew and I said I'm shivering if you could send up a blanket to me straight away she sent up a blanket that was good then there's a knock on the door maybe 20 minutes afterwards and I look through the people I see this guy with a tray and I think it oh he's got the wrong number and I opened the dresser it's not for me said mr. Marcus it is for you and he hands me the tray and I see beautiful fresh flowers through and a big bowl of hot chicken noodle soup and a handwritten note from the lady I spoke to name was drew mr. Marcus sorry you weren't feeling well hope this makes you feel much better for me if there's anything else I can help you with that is world-class service is creating an experience it's going above and be it's a simple thing but it means so much and I've shared that story on Facebook I'm gonna share it all over the world in fact my friends on Facebook say we want to stay at that hotel the next time we're in Fort Lauderdale it's so cool that's what we do for the people people lose that and I know that we're all guilty of it I you know I maybe don't listen as much as I should I mean you can talk to my fiance about that right that's that lady was her name drew drew drew yeah she listened to every detail it wasn't just you needed a blanket it was you were sick you didn't feel good right she went above and beyond and you will never forget that you told that story that's the second I've heard absolutely I always say Matt there's two of these many things with communication skills however the first thing I say it's very hard for me sometimes as well everybody wants to talk is speak for 20% of the time and listen intently for 80% of the time hearing is a sense listening is an art like you like that I'm okay so tell me about so 30 years ago yeah about 30 years ago maybe a little longer than 30 years yeah right it's my kids think I'm so long cool however now they're getting older the dad's from England originally hey dad we want to go to England it's like cool dad's from England it was a hairdresser you know never was good before right and you you live in Toronto yes but I'm brought up very proud English guy from Manchester England northern English city that's where I I stayed you know for the first probably 30 years of my life 30 40 years of my life I was in England yeah still detects a little Manchester accent there definitely so tell me tell me what it was like 30 years ago when you're you know the industry you're in it where what was the like I well I tell you it is very exciting I have to just I have to go a step actually back and of course I come from a like a northern English city and you know certainly in the in the mid 70s early 80s it was probably not the most sophisticated of cities it is today it's an incredible city and when I was at school in Manchester England I used to have a very bad speech impediment a very bad stutter for many many years probably 25 years of my life and so you know I was very shy and introverted you know always bullied a lot at school and things and I never really excelled I think I was a pretty good student but I never had the courage to put my hand up to answer the questions however I was very creative very artistic and my counselor Sue McGregor at school who detected my you know the talent I had a long story short she was able to get me an interview at Vidal Sassoon's in England at that time which was the time which was the time and you know at that time I have to say for Sassoon's they were receptive for out for people who had maybe a special need you know a disability which was amazing and they hired me can you believe they gave me an opportunity they saw my talent saw my attitude saw my smile they overlooked my stuttering of all the stuttering was there and you know I tell you Matt the only thing in life anybody's able to give you is an opportunity and when you get an opportunity you have to run you remember last year's Super Bowl Bruno Mars I'd never heard of Bruno Mars before he got his opportunity and he read with it you gotta be ready and I was ready when I went to Sassoon's okay so and you so tell me about there was this great story that you just told me about Sassoon and and then we'll kind of go on right but sure have the story meeting Vidal yeah I think that's a great story so I was I was at Vidal Sassoon's probably about six eight months you know I was an assistant used to wash the hair sweep the floor used to make the coffee I was learning the craft the arts and the craft and then we heard that was probably 18 at the time and then we heard Vidal Sassoon himself was coming over to visit the salon I was cleaning that day that was I would say if we backtrack a few weeks it was pretty good yeah and the day arrived a big day arrived Vidal Sassoon was in the salon his wife at that time Beverly Sassoon and you know we came up to the third floor I was on and you know I didn't speak a lot however people who started become great observers I think if you know you just take a step back and you observe everything you take it all in and I remember there were all the senior managers there and the artistic team and all the big shots were waiting at the top of the stairs when he came up he hardly even acknowledged them he came right to the back of the room out to the basin where we washed our hair and we all had brown smocks it was probably 14 assistants success does not impress me Matt significance impresses me here's a guy world famous celebrity the most famous hairdresser in the world he never forgot where he came from came over to the back of the room with that big smile that's a secret huge weapon to have you have a smile you know he engaged us all he welcomed us thanks for being on the team yadi yadi yeah then he started to speak to all of us very exciting you know for most people for me as a person who stutters the hardest thing for a person to say is their name or their age especially if it's the most famous hairdresser in the world when it doesn't help and when he came to ask me you know my name and my age I started stuttering like the how I used to speak right nobody had heard me stuttered had heard me hesitate it freaked everybody else out in the salon that day except one person who do you think that was the Dow he never took his eyes off me the greatest gift you can give anybody is the gift of your attention he knelt down he squeezed my left hand so nobody else could hear and he said very quietly it's okay young man I've got all the time in the world that's awesome certainly changed my life and you know when I share that story you can take it you know so many ways to me it's always tried to be since then and sometimes I've failed you know never prejudge anybody always to treat everybody the same and have all the time in a world and I tell you that Thursday afternoon in that salon I'm sure impacted all the people and certainly changed a lot of life certainly my life yeah because if you think if he would have walked by me who knows what would have happened I could have got fired your embarrassment and you know a shy 18-year-old low self-esteem at that time who knows where my life might have gone that yeah and that's the thing you talk about opportunity and it's not like he's handing you but he gave you that opportunity to kind of flourish from all Vidal Sassoon's I mean it doesn't always have to be a physical right I mean I mean Vidal Sassoon's was very very hard you know the time I thought it was really grueling however the discipline and the living up you know being high expectations and the best always you can be and focusing on the guest or the client and you know service and all this has stayed with me for years and years and I'm still excited I mean I'm still very excited you know when I talk about it I feel it's a privilege where I start and that's the thing I love about you because I I don't I didn't really know you until this weekend but I knew of you right and just every time I've seen you in the hallway or any you're always smiling you're always happy and you always are willing to I mean you sat with us at dinner last night and just had conversations and and I learned so much and I think more people need it that's what I like to do I like to listen to people that have been doing this because you know I'm playing on being in this industry for the rest of my life right I want to learn from people that have already done it sure and I think that I mentioned out to you and Father dinner that everybody's got a story as long as you take the time to listen I was yes telling you that some of the you know the best stories I get is when I'm in Manhattan with the you know in the cab but that it's at the Gwadir and I see you know I asked a driver taking me into Manhattan sir share with me your story and everybody's got a story if you just take the time to listen to people yeah and you can learn so much from it absolutely but this is attitude yeah attitude so so when I was in sales I for many years I worked a for Nexus who yeah to me a huge company and I won a big sales award and the guy who was the manager at the time he gave me this attitude I had the best attitude in the company so wherever I go and it's amazing people stop me at airports in hotels in restaurants and you know it reminds me of always to have a great attitude I believe your ability will get you started Matt motivation will drive you but ultimately your attitude will determine how far you go in life I remember somebody asked me it you know a seminar about a year ago to put up the hand and he said mr. Marcus having a great attitude sir will not necessarily will guarantee you success I said absolutely but I tell you one thing sir having a lousy attitude will guarantee you failure 100% money so Charles where do people find you if they want to bring you in I know you do a lot of work at the Palmatian schools yeah all over the world right all over the world work for some you know fabulous you know like they have the best of the best in the beauty industry worked you know for Weller for Goldwell and all the shows and things if they go to my website if you go to C Marcus that's my first initial CMARCUS.com or you can follow me if you go to Twitter is Charles one word with a capital M out for my middle initial is Michael and C A N A D a however if you go to my website it's got the links so C Marcus.com okay I will post down below in the description of this video I'll post the link so people can just click it on the website also it's not only if you want to bring me it's got a lot of great free stuff I do I do have a monthly like a newsletter a free success newsletter I have about probably a hundred and fifty three articles on service and things and you know sales success everything it's not only for the beauty industry it's a very it's a general sites and things but there's a lot of free stuff as well well Charles Marcus I love the stories I love that you were I love that I got to sit down with you I wish you know we could just go on forever and ever is there anything else do you want to put out there I just want to finally I want to say I want to thank you for the opportunity and I want to say to all the hairdressers out there a great hairdresser is difficult to find hard to forget and impossible to leave do the business every day guys and be the full package that's awesome Charles thank you very very much thank you Matt for the opportunity and I look forward to you know learning more from you in the future thank you thank you very much make sure that you subscribe below check out Charles Marcus on his website well it's posted below and we'll post the link in the video yep final thing I also I forgot to tell you that I do have a book a best-seller success is not a success is not a spectator and by the way I have a best-seller book okay so how do we get that so if you go on the website and you're able to order it on the website success is not a spectator sport how to take action and achieve more there you go thank you Matt it's been great we'll see you thank you guys on the next video thanks hey guys this is Matt Beck from free salon education comm here outside with Martino Cartier right I got it so Martino Cartier in Florida at the Millennium experience where he decided to do it outside it was his idea it's absolutely beautiful out here yeah you can't go wrong we're leaving today to go back home so I'm glad that we got to chat and I the thing I like most about you is that last night I said you know what we didn't get to the podcast let's do it when we get home and you said no way let's do it at 8 a.m. tomorrow outside yeah so thank you so much for doing this thanks for having me so let's talk about the experience real quick we'll go over that and then I want to get to know you a little bit and then you know we'll go from there but at the experience what were you doing there well I mean we had a couple classes like day one it was more hair and color techniques styling techniques cutting techniques but day two yesterday was the motivation and for me that was the ticket that's what you love doing it's what I love doing and with having win yesterday it was like it was like the perfect setup you know like you got everybody you know emotional and feeling good and then we got to take it from there and it was awesome yeah it was really cool because it felt like the whole entire day yesterday was just a huge motivational day and I don't know if they set it up that way to be that way but it was just like one after the other I think people were crying they were and you know I it's so important for hairdressers because you know they say motivation you know only lasts a day right so well so does a bath so you take one every day you got to get motivated every day because if you're not then behind the chair it reflects in your work it reflects in your attitude it reflects in your salon your staff so I think this experience was exactly that an experience yeah and I think that everybody there's still one more day of classes for them but we're leaving and I think everybody you just leave these events and you feel so inspired and you just want to go back and be a better stylist a better salon owner and all of that so I agree a hundred percent you know that's that's how you grow yeah that's how you keep going to the next level and I've really enjoyed this is my second year working with you here right because we did drought you were not at the first no three years ago was it Phoenix okay so we but so I really got to meet you last year and the thing I liked about you is you are you're at the show in the morning you have breakfast with everyone you come down late you stay all day you work with every hairdresser you say hi to everyone you hug everyone and then at night you are there until the end of the night and you never go away and I think that that's a really cool thing and thanks you know it's something to look up to because I think sometimes hairdressers feel a little rock-star-ish and and that's okay to feel but but they're never around people yeah no I listen it's my therapy I always tell people that I love people and I love being around people and I like making people feel good and you know you got to be in it to win it and it's game on you know that's the theme this weekend so game on means you're in the whole game right from beginning to end you know yeah you don't need a half-time and never come out right now so you um let's talk about you because you have so much going on and I was selling you last night I'm like I think you just took on another thing and so you're you're the first person I've met that is most time a stylist will connect with a distributor and or those connect to the product line and they'll work with multiple distributors you are working with multiple product lines it's like nothing I've ever seen you know it's it's it was hard in the beginning because you know I've been with Carrington complex for almost seven years so you know when I went to them and said look I want to do this I want to do that and I said you know it's not a conflict like I would never obviously represent another straightening company or smoothing company or even color company you know right now that we have color yeah but but like you know I have Martino Cartier by Amica on HSN you know and it's a consumer volumizing line so it really doesn't conflict with Carrington hotheads hair extensions you know they are a big part of friends are by your side so I do a lot of stuff with them and their new line hair talk and then I've done stuff with freestyle systems because we have them in our salon and I love them and Blair's a great guy and now with the furniture as last night yeah so it's so many things so let's talk about I think it's important for people to know I mean you're the only hairdresser I know driving a Lamborghini I don't want to talk about that as the point of this whole thing but what I want to talk about is is your journey in that because everybody saw you on Tabitha once and then they saw you on Tabitha twice and then all of a sudden you exploded into this thing you started working with Carrington and you and it's just this whole evolution I mean I've just you everybody's watched it so explain what happened because it was one day you're on Tabitha and you and your salon is crazy and the next day we see you that's what it feels like driving a Lamborghini so how did that transition what happened in your life and how did it go well my first salon was in 1998 and we had like three chairs I had no I told a story yesterday I had no money and I wanted to open up my own salon and there was a sign up front of this building and it said Robson Goldberg so I call the number and the guy answers the phone Robson Goldberg you know and I said I'm interested in your so your space on a harbor road blah blah blah and he was like what do you want to open and I said a hair salon he's like there's one across the street why would you want to do that I so I don't mind competition right come to my office so I went to his office and I walk in and he says what nationality are you and I said I was so scared I was my 20s really 20s and I said I'm Egyptian he went oh my god you're a terrorist you know just great that he's funny though I was like this is a horrible story no it's great Leon Goldberg actually like gave me my my break so he gave me six months free rent Wow because he says to me do you have any money I said I have $1400 that's all I had to my name and he's given me credit I'm like no not really and why he still gave me this space yeah with six months free rent and he said you know the quicker you get open the quicker you can bring money in before you have to pay rent so use your time wisely so I went to this store that had never been a store it was a cement slab sheet rocked it wasn't painted yet you know yeah and in four days I opened a salon now it wasn't the nicest salon I'll give you that yeah but it doesn't it takes months right months and it even a year yes people okay so it's four days of painting the slab yeah getting cheap mirrors gluing them on the wall right buying a $10 plaster pillars at a craft store right and putting a piece of glass on the top that was my makeshift station so in four days I called Leon and I said I'm ready I'm ready to open and he went what do you mean it's been four days yeah and I said I'm done he said I'll be right there goodbye and he came over and he walked all that I painted the floor and he was like oh my god you ruined it you know but that turned into a beautiful friendship Leon Goldberg it was the I say he's my really the guy that gave me my break you know so seven years later that salon that I started with 1400 bucks I sold for about a hundred and ten thousand dollars okay and bought my second salon okay which was he used to be called Millennium and it was a nine hundred and some thousand dollar salon that went under and when under I got it for 186 thousand dollars oh wow and then three years later a doctor wanted it to turn into a medical spa so he paid 475 to this line I paid 186 and honored eighty five thousand dollars worth of outstanding gift certificates wow so when he did that that's when I bought the Giovanni in Pelleggi which became Martino Cardi salon and we were very busy when Tabatha came but Tabatha gave us exposure right and that was the key you know so when I'm my first time ever being on stage at a hair show was for freestyle system because I wanted the blow dryers and Bravo didn't have him in the budget so I called Blair who I didn't know okay a little girl I begged on the other end of the phone I'm like I really want your blow dryers I'll do anything I promise I promise you guys literally beg you can ask him and he said yes so I got awesome 33 freestyle systems and I just was over the moon you know yeah just set us apart it took us from ordinary to extraordinary you know yeah and so he said I want you to come do a hair show for me I didn't really know what a hair show was other than going to IBS New York once in a while you know right so we get on stage and I'm scared to death yeah I had no idea what to do I had never done it before and I'm talking about the blow dryer and I just looked like an idiot that's what I thought right Blair said I did great but me I didn't think I did great you know so Blair brought me to Chicago Orlando and when we were at Chicago I'm walking through the convention center and Lindsay Solomon president of marketing for character complex saw me walking by her stage and she said oh my god that's that guy on Tabitha bring him on stage and I went on stage again not really being a platform artist you know and when I got on stage it just took off and once I saw the energy and the people feeding it that's how I became a platform artist yeah and you on a platform you are I think that was one of the things that I told you last year because I was hesitant to even say hello to you because you are intense on stage and I'm not so I was like I don't know how this is gonna go I don't know what this guy's gonna be like so but when you're on stage you are actually when you're anywhere I you have more energy than anyone you know ever telling you it's my therapy okay it's my therapy I told when we did a master series yesterday and I said to him if I'm not doing then that's when the demons in my mind start coming out yeah like all the things like I said the class yesterday I said you know how many of you when you call someone and they don't answer the phone your mind right away starts maybe they're mad maybe this maybe that you know those stupid little things well imagine that times a thousand that's my crazy brain you know so when I'm constantly doing or working or running or then I'm fine yeah nice so you went so you're working with Carrington complex so you're are you traveling doing shows with that quite a bit yeah I do every trade show you know for them and we do a ton of VIP events for distributors okay travel all over so I I give them 60 days a year wow 60 days a year that's a lot of my contract yeah wow okay 60 days a year for them and HSN I'm probably at least 25 days right you know and then how many times so HSN is in Florida right this end is in Florida it's the most magical place on the planet right yeah it's unbelievable it's a machine the CEO Mindy Grossman she she is the CEO of front gate chasing fireflies HSN she's in Forbes magazine all the time most powerful woman in America and she is like she's like when in a woman you know she is she just believes in people she invests in people and she just she's unbelievable she's habitat for humanity she's more than me dot org which helps little girls in Nigeria gets them off the street you know she does UNICEF she sits on the board of UNICEF like she just is like a modern-day mother Teresa and what brought you into that so I always wanted to be on the home shopping network okay so when I when I open that course when I open that first salon and we had a TV you know an old big fat TV in the salon and people would flip through in this one woman she was watching QVC and Nick Chavez was on and she just said oh one day you could be like Nick Chavez I didn't know who he was you know and I didn't even know what QVC was you know I was like 22 and I said where's where's QVC and she's like you know it's up the street you know it's near King of Press and she said but HSN is in Florida home shopping network I'm like I don't want to go to QVC screw that I'm going to HSN and but it took like five years to get into HSN and it just once I got it is of what five years of trying to get the brand right trying to get the right connections at HSN yeah you know and once I got into HSN and I met the the chief market chief Mark merchandising officer and Martin Vishon I started doing her hair so then she introduced me to Mindy Grossman who happens to be adopted so when I like Martinez adopted and then we just built this amazing friendship I do her hair I go to her house I bring my son she lives up and she has a beautiful home in Millbrook New York 70-acre property okay Oprah in Oprah magazine you know and her husband Neil is phenomenal he's always he does podcasts himself and he's always on Bloomberg and he's just amazing so they've just taken me and my son in like family yeah you know and it's just it's I feel like every time I turn around there's somebody else influential in my life that just cares and you know it's funny yesterday when Wynn said you know who is your influence right now I'm like Mindy Grossman is my influence you know John McCormick from visible changes is my influence you know Mario Argenti's an influence you know these are all people in the industry that you know to me that are just important yeah and I think so tell me so we're both dads your son is how old is your son now he'll be 15 in September okay but he looks like he's having a great time with you he's so fun I love him he's it's gonna be better now he's done school actually he's done school today yeah nice yeah so I'm gonna start taking him with me you know to show that he wants to do this he wants to be a hairdresser yes yes I said to him I said brigade enough with the four-wheelers dirt bikes and wave runners you need to start coming to the salon because if he does it now by next year I could have him on stage at trade shows yeah I mean imagine if you would have started at 15 oh my gosh yeah and hairdressers always say you know I started when I was four but like really starting really on helping out working and oh totally yeah because he I said to him I said brigade if you're on stage with me and we're both razor-cutting one head at the same time he's gonna be like what you guys kind of look daddy yeah identical so it would be pretty funny yeah it's my buddy so tell me um oh what else I want to talk oh so obviously we want to get into your friend by your side yeah I want to talk about that and get in depth with it because I know it means a lot to you you've done a lot of amazing things for people so I want to let's talk about that and we'll talk about your event coming up and all that stuff so we started friends are by your side three years ago yeah it was a vision I had I thought you know I always loved we are the world Michael Jackson right friends you know if you watch the video or the making of it it's really powerful and I'm watching it one day and I thought could you imagine if just like Michael Jackson brought all these musicians together what if we brought hairdressers together and really made a difference not you raise all this money it goes to some whatever and you don't see the fruit of it like right like really something tangible and everyone said it wouldn't work I mean I'm talking I won't throw people under the bus but I'm talking big right big people in the industry just said it wouldn't work and I at one point I almost gave up yeah I almost quit and just I put so much money into starting the foundation and then I just said you know what I'm gonna change the name I'm gonna change it up and that's how it became friends are by your side okay so what was the name originally Marianne and friends okay and but it was meant to be if that didn't happen you know it's always like I say it's the drawback of the bow that drives the arrow if it wasn't for that then Kiki wouldn't have got her wish before she passed away okay I wouldn't have just got into st. Jude's when she was sent home on hospice right you know so what we do is we step in when other charities or foundations have red tape that that stops them from being able to make a difference in that situation that's when we step in okay so we don't have any red tape for example you know our mission statement is to provide wigs and wishes to women and children going through cancer regardless of their financial situation right there was a little girl you probably saw it online she wanted to her dad was dying they lived in California it had like 99 million views on CNN okay and the dad's dying and she says to her mom daddy's never gonna get to walk me down the aisle so imagine 11 year old saying that to her mother yeah so they put on this wedding fake wedding right right dresser up like a bride they have bridal party they the whole lid I mean I'm telling legit wedding yeah the father walks the daughter down the aisle and the pastor pronounced them father and daughter I mean it was the video is like dance with my father again how I miss this video but I'll have to watch it I mean my hair stand and I will put a link to that video down below so people can watch it if they haven't seen it it is we do it when you can cry because I was on a plane going to HSN okay someone sent me the link I'm on go-go in flight Wi-Fi right I'm in the bulkhead the very front of the plane watching this video the flight sensor staying there and the tears are just pouring down my face right so I sent the video to AJ our exact executive director and within 24 hours he got a hold of the family and I said see if the little girl wants something see if there's a wish okay little girl doesn't have cancer right so if we had red tape we couldn't do that but this little kid deserved it you know yeah we called and she wanted a honeymoon so we flew out to LA because they live California and we took the whole bridal party daughter the mom the dad the sisters everybody to Disneyland for three days that's awesome it was freaking amazing that's cool yeah so you know it you change lives you know and like I mentioned the girl Emma you know she was a little girl that we granted a wish for last year she was at Birmingham Children's Hospital Alabama and she wanted to meet a princess but was too sick to go to Disney so we flew Cinderella Peter Pan Jasmine you know down there and I went down and made this little girl's life year later I get a phone call that Emma took a turn for the worst now five years old sent home on hospice so I wanted to call the mom but I just I didn't know what you know what do you say right so waited a couple days and when I called the mom I said Amy I'm so sorry like I'm so sorry what happened long story short she needed this phase one treatment just to give her a fighting chance and they only had eight slots okay all of them are full so they sent her home on hospice I said to the mom you're telling me that there is something that might help this kid your daughter yeah but they sent her home on hospice and she said yeah so I said let me call you back so I called Mindy Grossman from HSN who's friends with Marlowe Thomas of St. Jude okay and I said Mindy you got to help this little girl Mindy immediately called Marlowe Marlowe immediately responded and guess where Emma is in St. Jude so it's like you know this is crazy it's nuts it's insane and just crazy that that's that's what the things that a lot of people I don't think understand that's what goes on you know behind the scenes and people could be helped and they're not being helped and that's why I think all the time you know in the women wear these but the Sun is okay no it happens all the time and you know there's like other foundations that I won't mention that you know collect hair you know suppose we to give out free wigs and this little girl Molly who I just posted on my Facebook she's three years old yeah three years old she is this big like little teeny teeny teeny beautiful girl and they contacted this foundation it was about this long with the bangs yeah super cute adorable right yeah so her mother contacted this foundation that most of us have donated hair to in our career and they wanted they if you go on their website you have to show your tax return to qualify for a wig I think that is the most ludicrous and that this industry is allowed that to even happen yeah is a joke yeah that crazy if my kid got forbid if your kid got forbid yeah you're gonna spend whatever penny you have yeah on experimental treatments you're gonna just you're not gonna work yeah you don't want to spend all that money on a hair they wanted thirty five hundred dollars that's yeah that's a wig on that little girl so you know there was a need for friends or by your side and now you know three years later we're in eight countries eight countries I give time I say that it's like awesome eight countries you know friends are by your side can't happen without who besides you dressers hairdressers can't happen without hairdressers so and what are the hairdressers doing so hairdressers make a vow to never charge a woman going through chemotherapy for a wig so what they do is they go on friends are by your side calm and they click the pledge now they fill out their salon information within 24 hours it puts them on a worldwide map that is recognized by the American Cancer Society okay the American Cancer Society passes our information when women call and say I'm losing my breast I'm losing my hair I don't know what to do don't worry we've got friends are by your side okay and all the hospitals do it too so you know we need we need thousands of salons not hundreds right you know because there are so many areas in the United States if you go on the map that are really weak with friends are by your side salon so what happens is they contact us and then we get the wigs and we will ship it to them but it's it's they need the experience you know when a mom comes in the salon and she has kids usually the mom's really upset obviously can barely talk so there's two things you can do you can get them a tissue put your hand on them and have the worst experience of their life or you can crank the music up tell them let's have a party yeah give you a mohawk your kids are gonna spray it every color into the sun you're gonna turn that negative to a positive and your wigs gonna look better than your own hair ever did wood or could okay that's what we do awesome it's really fun and it's so that's what I okay so if you're a hairdresser and you're out there and you want to you want to do something and I know a lot of salons want to do something but they never know what tell or how yeah so go to friends or website comm pledge that's right and and get connected to it and from that so they'll just get a phone call so yeah so what happens is usually once you sign up there you can it tells you exactly what to do on the website there's videos of us telling you but you can always call us you can call me okay you can email through the website it goes right to my phone you know and we'll send you a catalog to show you where to get wigs and we tell you how to raise the money see that's the big thing a lot of son say I can't afford I can barely pay my bills how am I gonna pay for these free wigs yeah so what I tell people is we ask every single client that leaves our salon would you like to donate a dollar or more to friends or buy your side which provides free wigs for women going through chemo right you have to say the whole thing if you have a pigeon receptionist she's gonna go you want to donate a dollar to friends of mine and yeah it's like the lady at CVS yeah right you have to and then once you the cool part about it is once you do one and you take pictures and you put that in a little frame on your desk yeah everyone is affected by cancer so people will want to help you yeah it's it's it's it's a pay it forward thing so you just did a free wig right you took your time you took your talent you took your treasure you changed your life yeah when that person leaves she's going to tell so many people because there's no one doing what we do right so she's gonna tell so many people what your salon did people are gonna want to go to your salon yeah because of what you do right and it all comes back to that whole story of it's when the world says it's not what you know but who you know I think that's a bunch of crap yeah it's it's what you want as a salon owner or hairdresser you want people to know you that you don't know right as many people as you can yeah your whole town knows who you are but you don't know them guess what one day they're gonna come to you they know you and you don't know them and that's what you want that's the energy in the culture you want to build yeah and that's perfect and so let me see if there's one other thing so we talk about you're are you doing stuff with Paul Mitchell the school at all I have done some stuff for Paul Mitchell for Paul Mitchell schools and showed them different character treatments I've showed them arts a blonde thing ombre and stuff like that and done motivation and let's get into the just within your salon but when you get new people let's talk a little business real quick what do you think is your are you hiring a lot is it about your salon life so are we so we have two salons yeah so we have one in Cherry Hill which is our newest salon that wasn't on Tabitha and then we have the one in Washington Township okay I want to watch the townships about 3,900 square feet it's big yeah it's big so I'm 35 employees there and you know we have a really strong core of employees we lost two employees in I don't know seven years okay and it was recent that's good you know yeah and so do we hire a lot I would say there's a more of a turnover through like receptionist for right shampoo girls assistants kind of thing core but the core I'm talking about like stylists you know which is actually really good for having that many staff and that little I tell you the staff is great I mean I wouldn't be able to do what I do right if the staff was dysfunctional yes so let's talk about you're on the road a hundred days a year at least yeah so how do you keep successful two salons being on the road constantly again I'm gonna attribute it to the staff because the staff is really great and you know like when I when I'm not there on a Saturday you know I come in the next week and you know you got Nancy and Chrissy and they're going we missed you Saturday Marty you know they always bust my chops call me Marty but it's just it's it's great that they have stepped up to the plate the staff and that they have you know they're responsible yeah and look I set high standards and they know it I mean these people say I want to work for you I'm like you better ask my staff because I'm really tough yeah I am and I admit it but they're great yeah they really are I can't take credit for it I mean they if they were a bunch of pigeons I wouldn't be able to do it you know but they're Eagles you know awesome well is there anything else that you want to touch on plug I have your party coming up yes that's why night of Wigs and Wishes October 5th it was amazing there's a link from last year yeah maybe you could give it to the highlights of Wigs and Wishes it's just great you know the whole Jerseylicious cast was there last year and Tabitha was there and you know all the behind-the-chair lunch pad and modern and it was just amazing people saw Wishes granted live you saw Wigs done live the dancing and the partying and the event was like black tie option and it's just over the top over the top yeah me and my fiancee were there you know we got to see the whole thing we sat at the Millennium table nice and it was it was extravagant and and big and you saw the people getting the wishes and all that and you just saw the people that you had touched and helped and just from young to older and it was that's why I just loved seeing that I mean it's one of those things where like you're saying before you donate you donate hair to places you do all these things but you'd never see what happens tangible yeah I want the next group of hair dressers it's been three years to step up to the plate yeah that they can become a part of friends or by your side own it because on the website on the home page it says tell us your story so you could go on as a salon owner hairdresser upload pictures of lives you've touched because this needs to be a legacy like I want I'm looking for the next group of hairdressers that are passionate about helping people and want to make it their own yeah no yep so definitely go to friends or by your side pledge if you're looking to to make a change and do totally different things I loved the party last year because of my favorite part was was when you brought the people out and showed that so I'm looking forward to going again we definitely will be doing that and just make sure if you guys if they want tickets for that they go tickets are on sale at yeah okay friends about your side calm there's an event bright link you can get them right online okay and if you know anyone that wants to be a sponsor or you want to put stuff in the swag bags there's also a tab for that that if you want to you know get involved that way absolutely free salon education will be it will be in those nice as my plan so all right cool so I'll put all those links will be below Martino people follow him on Facebook you get to see a lot of everything that you're doing in your travels and it's fun and you're on Instagram as well right yeah so just follow and see and just you know be inspired by Martino I'm this is my second year working with you and when I when I'm around you I like it I like thanks the energy that you have a nice guy so just for doing this this free education is a brilliant idea by the way well it's brilliant idea it's easy to do things you know I showed him last night I pulled out my phone I go look what's on the top of my YouTube feed when you go into my YouTube right it was all us so all right Martino thank you very much guys make sure you subscribe to us on YouTube follow us on Facebook Instagram and all of that and we will see you guys on the next video thanks awesome