 But what really happened is, you know, Bubba Kush, Matt Bubba, him and Josh D brought out Bubba and that, and a couple other strains from Florida to a neighborhood in LA, right? And they started growing some rooms of it. And what happened, I think, in LA is that LA is such a hype town and it's so about flash and it's so about who has what, whether it's alcohol or cars or watches or clothes or whatever, that Kush caught on with a certain clientele and then everybody had to have it. And then so demand went through the roof.