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Benefits of Customer Codevelopment of New Products

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Published on Jun 6, 2016

Marina Candi, Jan van den Ende and Gerda Gemser.
Benefits of Customer Codevelopment of New Products: The Moderating Effects of Utilitarian and Hedonic Radicalness.
Journal of Product Innovation Management.

Article reference: Candi, M., van den Ende, J. and Gemser, G. (2016), Benefits of Customer Codevelopment of New Products: The Moderating Effects of Utilitarian and Hedonic Radicalness. Journal of Product Innovation Management. doi: 10.1111/jpim.12286

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