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Inspirational Businesses - Dave's Killer Bread

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Uploaded on Apr 7, 2011

Learn about the inspiring story behind Dave's Killer Bread - as part of the GeoBeats series on inspirational businesses.


What happened originally was my dad started the business back in 1955, and he was a pioneer in the whole grain bread industry. He used no animal products, things like that. pretty much the only people who cared were hippies in those days. My dad ended up dying when I was in prison this last time, and my brother was running the bakery all those years, the years that I was out there getting high and going to prison. And this last time in prison I had this opportunity to change, by, I took some medication that helped me, and I also studied drafting, on computers. And I took this knowledge that I had, and I asked my brother if I could come back, and give it another shot, and he said yes.

"I knew my brother was incredibly creative, that is always been his strong suit. He is extraordinarily creative, he had made some really great products over the years. So I set him to the task. I said, just pull out all the stops, make the best bread that you can possibly make." When I came up with the name Killer Bread everybody kind of was tickled by that name, and after a while all my bread started being known as Dave's Killer Bread. I think the greatest moment was when I took the bread to the farmer's market with my nephew and we brought a hundred or so loaves of bread out and we saw that some people's faces light up when they tasted it. We have gone from the farmer's market, 100 loaves a week to close to 300,000 loaves a week and that includes, that is being sold throughout the Northwest, Alaska, Montana, Utah, parts of Nevada, and California.

"One of the most exciting things for me about being involved in my family business is our mission, to make the world a better place one loaf of bread at a time". For me that really means personally making it a great place for our employees to work. We have almost 200 employees working here right now. And we really try to promote a feeling of family and connectedness within our employee base." Well, what is cool about our business is that it is not just numbers and bottom line things, it is not the finances, although that is a huge part of it. What I get to focus on is getting out there in the community, talking about the bread, talking about good things. I get to actually go out and speak to lots of kids' groups and Rotary clubs, and business clubs and crime commissions, about my past and about how people can change. And not only are we making the world a better place one loaf of bread at a time, with our bread, but we are also doing it with the way that we do business.

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