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NPR Digital Day: We Are What We Measure

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Published on Mar 25, 2013

Metrics don't just reflect how we're doing -- they also influence our priorities and define who we are. Steve Mulder talks about the digital metrics that are most important for public media, and what we know about our current digital impact. We share new system-wide insights on public radio streaming, web site audience growth and engagement, and our competition -- and also show the new Station Analytics system that provides easy-to-use dashboards for stations.

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