 Every year, 38 million people around the world die prematurely from non-communicable diseases like heart disease, stroke, cancer, and diabetes. But it doesn't have to be like this. These non-communicable diseases, or NCDs, are often preventable. If we take some steps to eat healthier food, be a little more active, avoid tobacco, and too much alcohol, Mobile phone technology gives us an opportunity to raise people's awareness about the cause of these diseases and present cost-effective ways to help manage them. The World Health Organization and the International Telecommunications Union have teamed up to champion the use of mobile phones to help people live healthier lives. Our toolkits provide a package of proven solutions for countries to implement, like promoting a healthy diet and general wellness, smoking cessation, and diabetes management. The Big Show is bringing the world's best health experts together with governments and policymakers to help them activate the Be Healthy Be Mobile initiative in their countries. It enables also to create partnership. Those two elements coming together and bringing public and private partners together. Not only United Nations organizations and private sector, but also non-governmental organizations. And the consumers of health. I'd argue this is the most exciting time in healthcare since we discovered penicillin. Be Healthy Be Mobile is focusing initially in eight countries. We are ensuring that ministries of health and telecommunications, academics, NGOs, and the private sector are working together toward a healthier population. Our experience has been a good one. It's a low-cost but highly effective system. To spread the word about the program, the government has launched an advertising campaign featuring some of Costa Rica's best-known football stars. We at the International Telecommunications Union are very proud of our partnership with the World Health Organization. We are working together on a unique project to make peoples of the world happier, healthier, and living longer.