 What is up everybody welcome back you guys. This is kind of a continuation from yesterday's video, so if you didn't see yesterday's video Definitely take a look at that. I'll put a link in the description, but Yesterday's video was step one was installing your Facebook pixel onto your landing page Okay, and I use cartridge for my landing pages. So now that I installed the Facebook pixel It sits right here at the top. You can see right here Pixel page view so the pixel is on the page now what I'm going to do is I'm going to actually walk you through How to set up custom audiences and I'm actually going to do a couple different custom audiences for you Actually, I'm going to do a few I'm going to do I'm going to do three I'm going to set up three custom audiences right now and just to kind of give you some context of this specific client This is a client that I manage Monthly It's one of my money one of my retaining clients and so I'm in her account Just kind of you know setting everything up and making sure everything is ready to go And what I did first or what we did first is we launched this intro video. We ran this for the past seven days Got a few thousand people in her local area to view it now What I'm going to do is set up a custom audience of those who viewed it so we can then retarget them with Facebook at number two I'm also going to set up a custom audience for everyone who lands on the page I'm also going to set up an audience for everyone who opts in and lands on the thank you page. Okay, so Here's what we're going to do. In fact, let me grab the thank you page right now So as they opt in they end up going to Thank you For downloading Thank you for downloading your seller guide And I'll just make it long. It doesn't even matter Thank you for downloading your seller guide. Okay, so I'm going to simply put this up here We're going to create a custom audience of Everyone who lands on the landing page and doesn't opt in a Custom audience for everyone who opts in right? That's a custom audience right there of leads everyone who lands here is an actual lead So you can tell right here. I got my pixel same pixel on here right here So the pixels on the on the thank you page And then what I'm going to do is set up a custom audience of everyone who viewed this past video So what I'm going to do is I'm going to make sure that that's shaded to gray Even though the ad completed right and it's no longer running. I still make sure that these are gray It's just a habit that I have I turn all those from blue to gray and there it is there So now here's what I'm going to do Let's do the the video views first Okay, so let's let's create a custom audience of everyone who viewed that Previous video. Okay, so all we're going to do is we're going to come in here click these dots and we're going to go to Audiences where as audiences Right here. Sometimes you'll see at the top But if you got to scroll down, you'll see it towards the bottom. So we click on audiences and And then what we're going to do is we're going to go video now I'm going to do it again. I'll show you how to do the do the pages as well But let's do that. Let's do the video first. Okay, so what I'm going to do is I'm going to simply These are for I guess those are for previous ones That's fine. So what I'm going to do is make sure that I'm in the correct account That's the account right there perfect. So I'm going to simply go create audience click the blue one custom audience and We're going to go views or we're going to go video I should say which is right here and then next I'll do website, okay? But you can do you can do all these other ones I can I can create a custom audience of everyone that engages with my Instagram Everyone who engages with my Facebook page or follows my Facebook page Any customer list if I have a list of buyers or a list on my email list any email list I can upload a Facebook and create a custom audience around those people Right, maybe you have a list of people who already opted in or a list of people who already purchased your product before You can upload that list create a custom audience and either include them and Retarget them in the future or exclude them from ever seeing any future ads. That's the power of custom audiences So you can include to retarget or exclude from seeing future ads That's why these are so powerful your custom audiences. So in this case, we're going to go video and I'm going to click right here and I'm going to that first video. In fact, let me just show it to you The first video we ran was a simple intro video, right? This is week one Of a four-week campaign. So what I normally have a client do these are all local business owners What I normally have a have a client do is I have them introduce themselves They pull out their cell phone. They go on a four to five minute rant about them a simple Introduction like introducing yourself to your local community. That's what that's what this video is all about And I normally have a client do that in week number one. So We'll run that for seven days. And that's what we did back over here. That was that previous ad And and the whole purpose of it is to is to get a warm audience is to find your warm audience Is to find those those is to build a custom audience of those who viewed a certain percentage of it So that video over here Let's see if it's still pinned to the top Yes, this one right here so this right here Here's a bit about me for those who don't know know yet who don't know yet know me Does that for those of you who don't yet know me got it. Okay, so this right here if we click on it We got Over 5,000 people to view it, right? So those are all 5,000 people. That was week number one. That was a week ago, right? So we got 5,000 people that viewed it that was at least three seconds So at least three seconds, that's where that number comes from now when I go and create a custom audience What I want to do is I want to kind of and let me let me go back real quick. This was a Seven minute video, okay. That was a seven minute video So what I want to do is I is I kind of want to I don't want to create a custom audience of those who watched 15 seconds of it 15 seconds I mean you probably can but I want to I want to go a little higher than that I want to create an audience of people who watched at least 25% of it, okay At least 25% of seven minutes those are people that that that that's that sat there for a good amount of time And and at least got to know who this person was they may have not watched the entire seven minutes Which most people probably won't do but the people that watch 25% of it is a good audience And those are people that I want to retarget to show ad number two or or the next ad, you know I mean, so what I'm gonna do is I'm gonna choose video And it's gonna be this one right here. We have 5400 Three-second views. So that's what we want. We're gonna go with this one right here We're gonna check that box and we're gonna simply come down here and hit confirm and we're gonna name this 25% 25% of Intro video Okay, so That is going to be a custom audience create audience that we can retarget So once I set up the next ad now that first ad was video views That's ad number one right video views after that. It's going to be conversions. Okay, so ad number two and on our conversions we're retargeting 25%ers with conversions, okay And every ad after that's going to be conversions because now we're trying to go for lead capture now We're driving them to the page to get them to click the button That's what it's all about now for mad number two and on right But we wanted to run the intro first to grab the audience to at least warm the audience up To get a few people a few thousand people to see us and engage and watch what we're talking about right And then we just sit there and retarget ad number two will be another video We we we grabbed 25% of those viewers retarget for number three and the same same same same same Just keep building these custom audiences of people that are watching your stuff and and you're continually retargeting them Okay, so that's the video now what we do. Let's create a custom audience of Everyone who lands on the website so everyone who lands on this page right here Let's grab this part of the URL. You don't need the HT HTTPS You just need that forward slash after the forward slash so I'm going to copy that I'm going to bring it over here and the pixel for some reason It's it's something something, you know not updating on the Facebook side, but that pixel is already on the page So this this red should have been green already But it's not it's not green just yet. So let's see if we can still create a A custom audience so I'm going to go with people who visited a specific web page Which is this one right here? Okay, and we can go in the last 30 days We can go up to 180. In fact, I'll go up to 180 and then what I can do is I can exclude I can exclude People who land on the thank you page. So this right here. I'm going to go take this and I'm going to copy that And I'm going to exclude. So let's let's put that down right here. Let's go specific page. So this is going to be simply Seller guide seller guide page views. Okay, no opt in. Okay, so these are people who have have not opted opted in. They simply Landed on the page. They may have seen it. Well, yeah, they've seen the ad they clicked on learn more they came to the landing page. But for whatever reason, they didn't opt in. Okay. That's a custom audience. I want to continue to retarget those people if they landed on my web page. They got this far. They're familiar with what I'm doing. They clicked on learn more for a reason. They may have been driving at that time. They may have been cooking and the food was freaking burning on the stove. Kids may have been yelling in the background. You never know what the hell is going on when people click on your ad. They're not always In the best position to fully follow through, but there there had to be an interest. Why, why else would you have gotten this far if there was absolutely no interest, especially if I'm targeting a specific type of person. Right. So Because they didn't opt in. They're now in my custom audience, which is this right here. Seller guide page views. No opt in. I'm going to create an audience. In that audience again is what I'm going to be able to retarget in the future. Okay, so now it now it's showing green over here. Ready, ready, ready, ready. Perfect. Okay, so now let's create another audience. And it's going to be website and this is going to be for people who land on the landing page who I mean, excuse me, who land on the thank you page. The only people that ever land on this thank you page are people who opted in. So when I bring them here that right there is a lead. Okay, so the reason why I setting up a custom audience around these people are so important Is because as I continue to run my ads targeting a specific location. I want to be able to exclude these leads out. I want to be able to Exclude this specific audience. If they've already opted in, meaning we they've already landed on the thank you page. So we already know they opted in from the landing page, right? They're landing on the thank you page. We know that these people are leads. So I want to be able to create an audience around that page so I can exclude them from ever seen future ads. I don't need them to see another ad promoting my seller guide. They've already opted in. They already got the seller guide. Right. So this is going to allow you to really save cost on your budget because you're not targeting people that have already seen your stuff and especially already opted in. You're going to continue to target new people a cold audience or maybe a warm audience because you're retargeting people who landed on the page before right or people that watched your video before. So you're continually retargeting a warm audience and a cold audience at the same time. But you're you're you're able to segment the right audiences. That's what these custom audiences are all are all about. So I'm going to go people who visited a specific page. And that's the page right there. I'll move this to 180 in this right here. The name is going to be seller guide leads. Okay. And then create audience. Okay. So now as I go in and set future ads you guys I'm going to be able to use these to my advantage. I'm going to be able to include them in my in my targeting which which which is which is which is a form of retargeting that audience. Right. Or I'm going to be able to exclude them from future ads. So as I start to build up this audience of leads of seller guide leads Then I'll start to you always put that in. I'm going to always put that in as an exclusion. I'm going to always exclude that audience from seeing any future ads. Right. So This right here is a basics man. So again yesterday's video was all about that pixel without the pixel you couldn't set up any of these audiences. So today was all about these audiences. These are the basic audiences that you want to for sure have set up Any retargeting any audiences on videos and then for sure an audience on the on the landing page and people who land on the thank you page. You also want to set up a custom audience for those that land on your On your scheduled appointment. In fact, let me do that real quick. Those that land on your Scheduled call. So if you're shooting for appointments. Right. So if you guys are those businesses. In fact, I got to add the pics. I got to add the pixel on this, but I'm going to do it for this page. Also, I don't want to bore you with this one. But if you're in any type of business where you're shooting for appointments, your pixel needs to go on the confirmation page. So as they go to your calendar, they put in their time and day they click schedule now. They're then taken to a thank you page that thank you page needs to have your Facebook pixel and it needs to be set up as a custom audience because again, you're going to be able to as you go and set up your ads. You're going to be able to exclude all those who scheduled an appointment if they've already downloaded your seller guide or if they've already downloaded your free PDF or whatever your offer up front is. And for sure they've already scheduled an appointment. It's like, dude, you got to exclude those people from from seeing future ads. That's the power of these custom audiences you guys. So hopefully that made sense. The next video will be setting up custom conversions because that's where we're at now. The first ad was a video view ad to build the cut the 25% of that of that custom audience. Now from ad number two, we're going for conversions and we're going to set up a custom conversion to make that all happen. All right, so I'll see you guys on the next video over now.