 Hey guys, how's it going? My name is Jonathan. Today I'm going to be reviewing some landing pages and showing you what people are doing right and what they're doing wrong. Let's get into it. Alright, so I'm just in my computer right now and I'm just going to review three landing pages of three different brands. So I'm going to show you across a spectrum, across the industry, across different types of products. You have to use landing pages to really warm up your customer from cold traffic to warm traffic. So you're running your ad from social media and then you're bringing them to your landing page, be it informational page or product page. Okay, so the first one, the first example of here is Bellroy. So Bellroy is slim, they sell leather wallets but their selling point is basically it's very slim. So this is the exact landing page that I've gone from, from directly from the Facebook ad. This is their landing page. Okay, so as you can see here, what they do well, landing page is that because their selling point, their unique selling point is the slimness of it, right? There's literally a slider right here. They will allow me to show how the wallet changes. So very visual and a very interactive sort of platform that is very, very good because it really engages the audience and the customer. Next thing, there's a video. So they are definitely good in their department in the sense that they are video optimized. And the next thing would be, they are such a minimalist brand, they don't really need to say much to show the features of their products. So as you can see here, they just show the different sides of their own wallet and the different features that the wallet offers. So, okay, the last thing would be they immediately show you the product and the types of colors and products that you can buy. So you can immediately click through one of these product pages to email it by. So I would say that is a very, very good optimal well-optimized link page because number one, they hit you with video. They hit you with interactive pieces, right? Video is an interactive piece as well, but this is custom HTML and you may not be able to do this as a small company, but this is something that is very good and can be done over anyone can do this. So you start off with a video probably and then you move on to just features and maybe up a photo right here instead of this slider sort of thing. Okay, so this is very, very manageable as well and this is just the collection, basically a simple carousel. All right, the next landing page that we're gonna review is believe it or not, one of the biggest companies in the world, it's Apple. So people don't give Apple the credit that they deserve because everything, they are a trillion dollar company and they do things very, very well and their marketing is just impeccable and you can just see in their product page. So this is their landing page, right? Their landing page is very sleek. It tells you every single thing about the product and they value it at every single part of it. Not sure whether they use a video quite a bit but so as you can see here, so they're just introducing the product. You scroll down, yes, there's a video. Immediately they hit you with something interactive from your landing page. The next thing, they have a very nice beautiful contrasting colors and then they immediately go into the product. All right, so after the product then they hit you back with more and more features. So they just value pack the entire product even though, I mean this is all custom HTML as well but with a simple landing page builder that you can just buy for like 9.99 per month as a plugin or an app for your Shopify store or whatever WordPress Elementor and anything that you are using. This is very, very possible, right? You don't need these fancy graphics because they only add to the visual but what you need is to basically tell your customer in an aesthetically pleasing way the features of your product that you're selling. I mean, they have great visuals here as well. You may not have that but that is not necessary to create a well-optimized landing page. Okay, so I'm just going to scroll down. So basically after they give you all these value all of these features then they bring you to allow you to press to the product page from this landing page. All right, the last one would be MOS. So MOS is basically a keyword research tool that is, yeah, it's just a software. So coming from their Facebook app, Facebook ad, right? Let me just show you their original app, original ad. All right, so this is the ad that MOS put out. So MOS is keyword research tool software in the internet marketing sphere. And so basically as you can see here they're running a different type of ad. So in terms of landing pages there's an informational page as well as there is your standard landing pages which I showed you in Bell Roy and Apple as well. So this is the last one where this informational piece is giving value, right? It's prompting someone to seek certain information that they may possibly be useful to them in their niche too. And in this case, this is to teach people how to use SEO and the quick fix for it. So immediately go on to the article that is from that advertisement. And as you can see here, we talk about how to fix converter keywords, redirect chains, duplicate content, all these issues that people face when they are doing SEO for their website. So this is giving value because this is really teaching the customer how to use the MOS platform to really solve these issues. And in this article, because it's not just an ad, right? It's not just a video or product straight from the Facebook page. There's so much that the MOS marketing team can speak to the customer, can really address the pain points that they potentially have. And they're just jam-packed with all of this content. As you can see here, video optimized as well, photo, and yeah, there's a lot, a lot of video. So that's good. I mean, they're definitely doing things right. And the thing is that you may think that they only may prompt you at the end, right? So just now I showed you there was a button, yep. So take MOS Pro for a spin. So this is basically pointing you to the product page immediately. And this call to action is very, very prominent because as you can see here MOS, right? All of their logos are really blue, but they purposely put this as orange to really catch your attention and catch you to really press their button after just reading the first paragraph. So although you may not be encouraged to click the button here and click through, right? They engage you with more content. And at the end of it, as you can see, that's another one. Yeah, so at the end of it, then they will basically keep prompting you throughout this informational piece to try out there and bring them, bring you into the ecosystem of their product. So as you can see here, all of the top marketers in the world, all of the top companies in the world are using landing pages to really educate the audiences in a way and to really give them value upfront. So this is something you need to do and it's not very difficult to do. So if you want to do an informational piece, for example, you can just write a blog article and you can just drive traffic to it. And at the end of it, and of course in the middle of it as well, you put these call to action buttons and remember to put the video into these landing pages of yours. All right, so that's about it. I hope you gain value from this video. Feel free to subscribe down below and I'll see you next one and I thank you for watching.