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Published on Dec 13, 2016
The digital economy is a term we hear often. But what does it really mean? The pace of change is relentless, and traditional business models and ways of working are being disrupted and unravelled by new capabilities that technology provides. Everything is measurable, creativity and data are becoming mutually dependent and the moment between a brand experience and a transaction can be almost instant. In the latest episode of Dentsu Aegis Network Unboxed, we speak to some of our key leaders from across the network on the digital economy - how we define it and the opportunities it presents us as a global network.