 Good evening, sir and batch mates today. We team number eight are going to present of a business plan our business plan It's a company called jazz, which is basically deals with very protein ice cream Wow, so our Our company jazz first of all to give a small glimpse of how we arrived with the name So basically jazz it's a combination of all the four team members of this name You know the first letter is taken and the company name is arrived So based on our research we have decided that our company will be situated in Vishakapatnam, Andhra Pradesh So getting to the rules me Shivranjani will be the director who makes a strategic and operational decision of the company and then Ankush who will be the marketing lead and he works with He will be working with the marketing team to create deliver edit and optimize all the marketing materials Mr. Jagdish will be the developer who identifies the opportunities and also he evaluates the business performance It also he also helps us to maximize our business reach and potential Ravi Kumar will be the sales manager who designs the strategic Plan and expands company's customer base and that he ensures that our company gets a strong presence everywhere Just our way protein ice cream. So here I'm going to explain the vision and mission statement of our company So our vision is to provide a plane Silver engine is sorry to interrupt. So you are Would you be present is something on the market research as a part of the whole project? Yes, just a glimpse of what is the conclusion of the research Okay, okay that you are not making the separate presentation on that That's included in this Consolidated the inferences. Sorry to disturb you. Please go ahead. Sorry. Excellent Vision statement like our vision is to provide a place that gives you a full-term experience of rich taste along with the health And also to be a market leader our mission is that we provide the ice cream that is filled not only with taste but also the nutrients that That goes for every customers of all ages with variety of seasonal and non-seasonal and other flavors Our core value is honesty trust customer commitment and innovation To begin with we we made a market research So we basically went for the question and method that was made online So the responses we got is like 130 responses, which was varied from six states in the online survey So based on the responses We got about maximum 54% of respondents were from Andhra Pradesh followed by Tamil Nadu On the basis of which we decided our target place which the company should be situated and the frequency of the product that is the ice cream that we found is that more than 53% prefer to have ice cream at least once a month followed by 20% for a thing at least once a week and The customers that don't want to spend more than 100 100% so this so on this basis we also decided the amount or the price that has to be allocated and the preference is that people are found to have many wide ranges of Flavor preferences, which is a plus point for us for because like we can go and you know Experiment with large number of flavors and also the best point is that more than 50% of the respondents are ready to get To have a protein rich ice cream than the normal one they used to have next slide please So goals and objectives our goals is to prepare the ice cream that utilizes the whey protein instead of the skim milk protein That has been already always been utilized in the traditional ice cream that we have and we also Our main motto is to provide the income to the milk producers and creating a rural employment opportunities Our objective is to setting up integrated unit for daily processing with a higher value and demand and also maximizing the Utilization of milk produce by utilizing its byproducts also and also reducing our Reducing the pollution by use of effluent treatment and fully utilizing the raw materials Roles and responsibility so our our company has mainly this production department human resources department finance department and marketing department Production department handles the planning execution and the report analyzes and the production analyzes. They also assure the quality and Product testing and the maintenance of laboratory and safety and pollution control And the human resources department mainly they manages the manpower planning and also the recruitment and selection they also work for the work for the betterment of the labor force that is working in our company and Manages the overall employee motivation the finance department mainly prepares the account plan the internal finance transaction and also resource location and pay creditors and the Manages the employee wages and salaries marketing department They develop the pricing strategies and also promotions and so in order to boost our sales Next setting So basically our way protein ice cream The concept of a protein ice cream is how it's different from the normal icing is the health Nutrition factor that includes because we protein has major optimum calcium and phosphate absorption And also it is the liquid byproduct remaining after the milk has been curdled and strain So the way protein is a healthy alternative than the skin milk that we have been using and also there is a significant fewer calories than what we have in a in an ice cream and also there is an Good growth of a beneficial gut bacteria present in this ice cream. So there is also enhances the muscle growth and weight loss Our processing unit consists of mainly this Equipment home homogenizer pasteurizer and freezing so when the raw material that is our milk is blended as the milk cream and the milk powder They protein and the liquid stabilizers are fed into the mixing tank and we there is an Analyzation of solids and fats and this is taken into stable emulsion at the fat and water Interface of the mix and added with stability of serum that is the non fat phase of the mix and it is It is put in the pasteurizer where it is Pasteurization our process is done to improve the water mixing quality and gelling properties of the ice cream and Further it is pleased and in our minus six minus five to minus six degrees Celsius Where it helps to form the ice crystals and improve the quality of the product and for the it is Taken into packaging and hardening. We are going with various packages according to our research Time is completed. Please look into it Yes, everyone myself and kushmaran going to present marketing research and There are four P's in marketing research then product price place and promotion like in the product Like in the product we are a startup so we are going with the one product only in the beginning so our product mainly defines Defined by the market research. So as Many of the respondents respond that they like a different flavor. So we are going with the all the flavors like vanilla chocolate and all and we are Giving the product in different packages like packaging like cones bars and like that so we are giving like we are our products are like choco caramel choco almonds and the Christmas cashew. So there are many more products also then the price part so our like our input cost depends like from the input cost we derive that our Price should be 300 per liter. It is somewhat greater than the Competitive markets because it it is add a somewhat added product like a way protein is added in that. So for the like our research suggests that The target customers do not want to buy mega like do what do not want to spend more than 100 rupees on the ice cream So we are going with the lower weight ice cream also like in the 200 ml pack 300 ml pack like for that. We are going with the 10 rupees 20 rupees 50 rupees back. So for the place We are like our market research suggest that Most of the respondents are from Andhra Pradesh, Vishakhapatnam. So we are going We are targeting the Vishakhapatnam market in the beginning and then we are going to expand that in the nearby States states also as we grow. So about the promotion We are promoting like in the local newspaper. So we are local newspaper and Promoting in the school events also and we are giving discounts on a higher If a person buys higher quantity, so we are giving a discount like 20% 30% on that We will discuss that in a later slides then our mark our value channel our main objective is to provide a Product but best product to the customers. So we are sorry to interrupt I mean we are crossing 10 minutes. So you can make it faster. Okay. Okay. Okay. Then first is the suppliers for the suppliers So we have to buy the raw materials like whey protein milk. So we are contacting directly with the dairy farm farm dairy farmers. So We are providing them the them the chilled trucks so that we can buy from them and There is no like a time shortage in that so in like Then we have the company in the middle in the company. We have the packaging and all that so in the packaging Packaging different packaging are there and we have like We have a team inspection team also which Inspects the product like they are good or not then they pass the product as well So we have outbound logistics also in the output outbound logistics we have like warehouses so and we have chilled trucks also so that no places left to deliver the product so every So the product is delivered on time at every place so at last we have marketing and sales team which derives the consumer towards them and then the sales team also which Sails the product next slide please Then how can we improve our visibility? So we can like Conduct the fun challenges like who can eat Ice cream in lesser time more ice cream in lesser times and then we can host Super Sunday markets also and then we can host We can sponsor like school events sports events and the gym events also as we our product is a web Protein so Jim people are more interested in that so we can also go for e-commerce optimizations like We can sell our products on swiggy tomato from our stores also. Yes next slide Okay from now I will continue Yes Go ahead fantastic. Good evening sarin patchmates now. I'm going to continue in regards to the financial aspects You know that fixed capital fixed capital is nothing but it consists of the SS Which are not consumed or destroyed in the production of a goods or services generally properties Equipment and plans are comes under the fixed cost when we calculated the fixed cost of our of our plant of our plant it came around 1 crore 94 lakh 24,200 next to you people know that working capital is nothing but it's a amount available Amount of capital that is needed for the company for day-to-day activities when we calculated by including salary wages raw materials Utilities like power and everything It accounts to be 6 crore 10 lakh 21,400 so total investment is nothing but you know fixer capital plus working capital It accounts to be 8 crore 4 lakh 45,600 next a cost of production cost of production is nothing But the total cost incurred by any business to produce a specific quantity of a product Here we are Producing the way for this our total cost of production is 7 crore 14 lakh 23,004 not to within a year Here we also included depreciation of all these things and total turnover and we assumed that the cost per liter is a 300 so after sailing 28,000 liters of Ice cream in a year of a turnover accounts to be 8 crore 40 lakh and I will just give you a grip of all these things like total cost of production is 7 crore 14 lakh 23,004 not to and Turnover is 8 crore 40 lakh and the net profit You know that total cost of production turnover minus cost of production and net profit ratio is net profit by turnover into hundred and Payback period we calculated a payback period by using the total investment by the annual net cost of any take it was Found to be six years five months and the break even point in terms of sales volume That is total cost by sales per unit cost minus cost per unit incurred by the company it accounts to be for Break even point across to be 19 lakh 83,000 98 983 liters and the rate of written is five point six percent when we calculated benefit cost ratio It was one point one night that is when we invested one rupee. We are getting one point one night one night rupee in a return Love and this is the development of our enterprise in a ten years So I just to give you a glimpse how we done this calculation within a minute like if the first year We just we assumed the total income as a four percent and in the for the upcoming years we assumed that there is a Growth in income as five percent and expenditure we we assume that there is a growth of three percent and The profit before interest tax and everything you know the depreciation We assumed as this is a five percent and interest on terminal We assume that would take it a two crore loan from the bank at the interest rate of ten percent and if the repable period is ten years and PAD and I means nothing but profit of the depreciation and interest and we assume the tax We are paying as 30% PAD IT is nothing but profit after depreciation interest and tax Yes, and the profit margin is a profit margin is nothing but gross profits by revenue in the first year when we calculate profit margin Based on these assumptions it accounts to be eight point nine percent and at the end of ten years It was accounted to be eighty point one four percent And next to SWAT analysis will be Yeah, yeah, thank you Thank you for every batchments and finally coming to the SWAT analysis as it's a new product and a new company coming into the market First analyzing all the strengths our strength is a natural ingredient Which is a healthy ingredient which is most favored by the consumers in recent times And the second one is a forward integration with the digital digital optimization or the digital optimization in the mark e e-commerce markets So and then the R&D department which we did not actually show in the slide But we included in it in the report the R&D department Continuing on the innovation in the way protein So how do we replace the total skim milk with this way protein? We are going to experiment with in that and then use ingredients with strength and bones and teeth So actually this we got it into strength because usually children doesn't prefer the Children doesn't prefer the benefits of any ice cream But we as we concentrated on all the target customer age groups we concentrated on the health benefits Also, so we can show it as a strength and coming to weaknesses First of all as it as it is a start-up for us We obviously for the first previous will be with a low promotion and we'll be with a low technology and with a low brand image so for any kind of startups these are the common weaknesses that we have put into and for the opportunities for rather than Rather than running around the promotion We we thought we should be strong with distribution channel for the first five years So we thought the strong distribution channel and especially in the place We chose the Vishakapatnam the largest population district within and the biggest district with GDP of 23 million dollars So we thought there would be a strong distribution channel for the ice cream segment and then the technology we use As I said earlier the forward integration of digital technology in the e-commerce platform that will be our opportunities because because in recent times all are shifting to the e-commerce platforms and the effective production as I said We are not focusing mostly on the promotion aspect But we are focusing on the R&D and the technology aspect and finally finally coming to the most important thing the threats First of all less market share because Almost all the developed brands have already occupied the market in Vishakapatnam But there are other aspects which we taken into consideration to Start our startup in Vishakapatnam because of the scenario or because of the position it is I mean it has with with various number of colleges various number of schools and the And we also can include beach as its tourism part and then and then the second is the competitors as I said As already we have less market share and there are already established brands So competitors will be a big big threat for us and then the weather condition as it is almost located near the coastal area We uh, we face with various weather parameter weather difficulties because I mean we depend on the animal producers So the logistics operations may disturb our milk production may disturb So that may depend on the weather Parameters and then coming to the inflation because as it is a as it is not an essential product because when the When the inflation increases usually our consumption of product decreases So it is considered to be a threat for us and then the electricity electricity because our total production And our total uh integration will depend on the electricity So if electricity is not there, we cannot produce any even one unit of ice cream So that can be considered as a threat Yeah Thank you. Thank you Let's give a big round of applause to team number eight. My god They're a great job. There's so much of appreciation putting in for you in the chart box team, right? You know friends appreciating you Generously and very well. They like it. They like your slides your pictures your analysis your presentation your teamwork That is the great job. My god. I loved it I loved it. Thank you. Thank you, sir. Love it. Excellent Any questions to team number eight You can ask questions. It's absolutely fine You if you ask questions, they cannot answer. So marks will not be cut from that. Okay, but questions can be asked for learning You Yeah, yeah But but but really saija you said it man saija said Saija really said that for first statement, you know, you know what he said But exactly I also thought And I'm so happy team eight came forward voluntarily and saija said you guys have said benchmark I love that statement In really team eight So So That's the question sir Sir the legal sir the legal compliances of fssi full safety regulation or an overlap discussed about the product Are there any Worthes kept or they or they are not taken into part of those things Actually In our report actually for the time constant we did not include here I mean along taking with this The new recent regulations which they have put for the school children also we have included in our report actually Good question. Excellent question asked and very well answered but thing is I won't understand in this team of four people Uh, are there any people with technology background or something? And sir, I have one question Okay, I want to yeah before you ask I want I'm expecting answer from the team. Yeah Is are you basically from I agree by is there somebody from the technology department who studied something or you're all basically from I agree backward all four of you Ravi Yes, uncle I'm from b-tech b-tech engineering. We take engineering. Okay, so Horticulture graduates. Very good. And check these I'm a culture background Ravi Kumar also agree to journal. Yes, sir. Yes, but great job. We took this job We can do that with this very nice manner. Excellent Mukul has a question then Mukul will ask a question. Thank you. Good. Thank you. Thank you, sir So I want to know uh, I want to know wave product is uh byproduct of the dairy industry And one more thing is that in the ice cream there is 80 percent overrun is there only air is present is there But uh, the cost of that wave protein ice cream is 300 per liter So I want to know it is uh more than that of competitive ice cream present By amul and mother dairy Every every other competitors is not providing the way you can you can answer uncle Yes Yeah, mukul every other competitor is not providing the way in their product uh ice cream So way costs high wave uh, wave protein like we can uh, see in the Supplement gym supplement also way cost about Like So it cost highs because of uh, this way protein Like ice cream cost is not that high if we see from the if we do not add that way protein So ice cream cost will be low But if we are adding from the health factor like way protein, so it's cost high I can uh, I mean mukul I can I can I ask you a written question for you, please Yeah, yeah, sir. Yeah, how how much do you have uh ice cream a person? I mean for month or once a week. How much do you have? There once in a week or Yeah, how much how much quantity? uh For a family we will take 750 ml pack once in a week or sometimes twice in a week Wow, you you can consider that price with the our competitors price The what we buy in the market presently is costing around 225 rupees per 750 ml So you can compare our one liter of 300 with our competitors price So we adjusted the price according to the serve because I mean 300 per liter usually seems to be big But we do not we usually have 50 ml per hour or if we take the family packs We usually take 250 ml. So accordingly we have put that And uh, okay, sir. Uh, one more thing for uh, uh, Not a poor people for people who don't afford that price. Can you make some product innovative product in our small packaging small serving? Yes, yes. Yes. Yes. Yes. Yes. We have mentioned that in our PPT like we are Our core values one of our core values is innovation. So actually it's a startup We cannot start like that. So once we develop after 10 years if uh, it's going good We can innovate the product as we said one of our strengths is also R&D technology rather than promotion Thank you so much, sir For your answer. I'm really happy for that. Thank you. Thank you. Thank you for asking such nice questions and Sir, it's a new startup, right? You're investing more than gross for this startup It's worth to invest initially that that amount of money Yes, sir. I mean according to the new regulations, uh, the minister of finance has changed the I mean the definitions of micro small and medium enterprises. So with this we come under the segment of the small enterprise which is which uh investment is less than 10 crores And then we can also segment according to the turnover, but as it is a startup We cannot segment actually but it comes under small. So almost they have reduced the tax for this msm is So I think in the current scenario with this investment under the segment of small enterprise We can get along with us Yeah, you will get some government insight And what is your setback policy for this? Sir, I did not get your question. Uh, means in case the plan fails. So what is the recovery policy? Yes, sir. Sure, uh, because uh as ice cream is already established product the one and only Edition thing that we are doing is I mean addition to the new new thing I mean the new addition to the already existing thing is the blending of whey protein So if we could exclude that whey protein, we can usually sell this ice cream because that's not a problem No, in case your brand doesn't uh work and you need to roll down your business then what will be the recovery policy for uh, how Uh, will you convince your funding? Uh, firms that you will return their money Yes, sure. That's a good question. Uh, sir. First of all, we actually thought that uh, we we If we go according to the normal operations, we break even at six years five months if it doesn't happen the whole uh, the in uh, the equipment and the missionary and all that values it's uh, some value of around Uh, one crore one like that. Uh, I mean some around that figure, which I cannot exactly remember now and we we we can assure uh by Merging with already existing ones. I mean we anyway already have a missionary So if there is an existing brand in vishaka panam We can merge with them. I mean we can collude our business with them so that we can get only minimal profit But we can sustain ourselves. I mean we we should know we cannot uh, uh, totally lose our sense Interesting very good. Thank you very much. Excellent. That's a beautiful question which Ashutosh asked, you know, especially the funders the people who are going to invest Who are going to give you a point, you know to where you are Fixed capital working capital if you're looking for some loans and Friends, they would ask you they would also look at some kind of exit cost. Suppose you have to Uh, you know, you have to exit if they have to exit or if the company has to exit from the business The cost or exit cost you lose out something And that's a good question because as from the investor point of view, that's a very good question But don't you think this six six years of you know, Period is a bit long for vitamin break even Can't you make it earlier to make it more attractive for the investors to invest in you? Yeah, I mean that depends on our innovative products that will be introduced within two or three years of our existence As of now But it can introduce only one product. Okay. Okay. Good. Great job. Excellent. Congratulations. Thank you. I could understand Your entire team is having a very good confidence of what you're talking You have within your report understood the project and I'm so happy you brought out so many past parameters investment parameters parameters And you made such a beautiful presentation like I just said you have set a benchmark No, for the rest of the teams it's going to be. Yes challenge. Thank you very much. Good job Thank you