 We're here at ITU Telecom World 2013 in Bangkok, Thailand. I've got the great pleasure of being Mr. Roy King, who is Senior Manager for Microsoft Link. Roy, thanks so much for being with us today. Thanks for having me. I'd like to start off by talking about this year's events theme, is embracing change in a digital world. Where do you see the biggest opportunities in that change for the industry and for societies at home? Well, I'd say what's, you know, our perspective coming from Microsoft and traditional IT and software company. You know, for us it's really been about this merger and how software has redefined telecommunications. And so really we have a lot to learn from the traditional telecom world. We also think we have a lot to offer, but this is the blending and merging and sort of the breaking of the silos of communications and sort of really looking at new user experiences and ways that the, you know, that can impact business and society, I think it's, you know, a real remarkable opportunity for all of us. And what about the threats, the challenges in this transformation? One of the things that we see just as more information, more personal information, more communication is put online or out, you know, out in the world, it becomes much more discoverable, much more easy. And the thing where it used to be very expensive to try to make, get publicity for something and make it public and very easy to keep something private, those economics have changed. And so now it's very, very hard and expensive to keep something private. And I think we're still struggling and dealing with what that means and sort of how do we, how do we address that world where things are much more available and transparent. And how is Microsoft embracing this change? Well, I'd say there are three kind of key or core principles that we're really driving at that we see are sort of fundamental and which will require a lot of change. One is just in the user interface and the way that people experience communications. Right now, you know, we have different tools for different types and we have to learn different, you know, interfaces and we think that that's unnecessary. And so we really want to drive to making that more seamless, ubiquitous user experience. But on the other hand, again, communications just isn't sort of an isolated individual, you know, peer-to-peer discussion. It's often in the context of something, some other activities. And so we want to see how do we bring together communications with other business activities or, you know, personal needs to really embed communications into a larger portfolio. And finally, we're here in the middle of ITU Telecom World 2013. I wanted to ask you, what do you see the value is in attending events such as this? Oh, it's fantastic. I mean, for us, just having all of our partners and knowing that everyone's here gives us a chance to sort of suss out what are the major trends? What are people talking about? What are the real issues that are affecting the industry? And that keeps us aware. And it's also a really good opportunity to connect with our partners and deepen those relationships or meet new ones. Well, King, thank you very much for keeping this today. My pleasure. Thank you.