 Okay, cool. So what we'll do over the next few minutes here's what we're going to do since we got everything situated now, we're going to set up our custom audiences, we're going to set up a custom conversion. Those are the two things we're about to do right now. Now, in the future, whenever you need to access your pixel. It's right here. Now some web pages require just the pixel ID, which is what could javi requires they just want the pixel ID, and that's your ID the 1447 that's the pixel ID. Some web pages, which most, most are, they want the whole code. So, the way you get the whole entire pixel code is you click on add events, right through that gray dropdown. Click on that one add events. So right, yeah right there to the left at events and then you go from a new website from a new website install code manually and copy code right there. So if anything go ahead and click the green one. Email that to yourself, just for the hell of it. Yeah, right to myself. Yeah, it was the 1447 that you emailed right. Pretty sure it was. I remember 1447. Okay, cool. Yeah, that's that's your pick a code. Okay, we're good. So now click on the three lines to the left and let's go to audiences. So we're going to set up our audience. We're going to set up a custom conversion. Go ahead. Quick question. How come the pixels only on the calendar. How come we didn't put it on. Now it's on kajabi. So it's on both now, but it's only showing county over there until we come over here and actually set up the event, the event, the aggregated event measurement. So once we set that part up which is what we're going to do in the in the custom conversion, then you'll see your link over there your domain. But also let's let's let's let's double check real quick hit the three lines in the top left we'll come back to this let's go to business settings real quick. Let's double check that domain. So business settings and then to the very, very left scroll down and click on brand safety. And then click on domains. So let's just make sure your domain is over here. Okay, so that's verified. Okay, so you're good. Okay, so now click on add assets which I don't think you need to add anything but just double check add assets. So you're good so cancel. Okay, so now let's just go back three lines, click on audiences. Let's go straight to the audiences. Okay, we're going to set the audiences around the landing page and the thank you page. And then after that we'll set up the custom conversion around the thank you page. So, over here now what we're going to do is we're going to click on should be a blue. Yeah, so we're going to we're going to now we're going to we're going to read book market if needed but click on that one create custom audience. And so over here where you're going to spend majority of your audiences where you're going to spend your time setting up audiences, especially with you being real estate it's website and video. That's pretty much it you don't need any of the other ones. It's website and video. Those are primarily where all your audiences will be under so in this case we're going to go website. So we'll go website. Click on that one and then hit next. And then now over here, we're going to set up an audience specifically around website visitors only these people landed on the landing page only so hit that dropdown and go to specific which is a second one down. Okay, and then we'll leave it at 30 days and then right there we're going to take the link only the domain not the HTTPS or not, and not even the www only the link only the domain so it's going to be only sky lemons. It's actually not that one that's that's not it that's that's not it. Where's your actual thank you. No, it's the latest option. Yeah, I did okay. So, when you set up custom audiences and custom conversions, it's only around that you don't need the www. So we're going to grab that, and then go ahead and paste it in over here. And so now what Facebook can start doing is they're going to start putting everyone who landed on this page when within the past 30 days. Everyone's going to be in this audience. Now what we want to do though is we want to specify we want to really get specific. Okay, these are these are often page visitors only. So what we're going to do is we're going to simply scroll down, you should see audience name. Yeah, I don't see which it looks weird on my end I don't go to give it audience name. Oh, but you could still see everything. Yeah, go to include this is this is this is seller opt in page visitors only. Okay, and then wait, wait, wait, wait, wait, no, no, yeah. We got to go back into it real quick. So click on just hit the check mark, or yeah click the click the check mark, or the box I'm sorry check the box and then go edit, and then scroll down, and we're going to go exclude so exclude people. So again, it's specific. It's people that landed on this page only. They never landed on the thank you page, and that's where we're going to let let it be known right here. So scroll down, you clicked on exclude people. So now all website visitors specific, you're going to match the top. Go back up, go back up, go back up all website visitors, hit that drop down specific 30. And now the thank you page link goes right there. Just, just the link, just the domain, right so go ahead and paste it in there. And then double click and open it up because you end up copying the whole thing. So just, yeah, perfect. So that's it. Okay, now update audience. Okay, cool. So, but here's what I would do. Click done. Yeah, perfect. You put visitors only. Okay, good. We're good. So uncheck that box. We're good. That's an audience, you'll always want to retarget. They've seen your ad they landed here but they haven't opted in yet. So always retarget them always retarget them. So now let's create another audience so hit the blue button create audience. And then let's go to custom audience again. And now let's set up the page or the audience around the thank you page so this is going to be again specific hit the drop down you'll always hit the drop down and always go with specific and then 30 is fine. So now you're going to paste in. You might want to double click it because you got the whole thing again, or you could just hit backspace whatever. So now this audience are leads. So you'll name it seller leads. That's, that's what this is seller lead anyone who lands on this page is a lead. So this will now be an audience that you'll always exclude. Again, so web page visitors always retarget and then and then go ahead and scroll down. There's no one to let's see where you at. Go back go back you didn't exclude anyone right now. Okay, so you're good so you got that one. But this actually know you don't. Yeah, you don't need to exclude anyone it's just that top one. And you're good so scroll down. Yeah, you're fine. Seller leads perfect create audience. Okay, cool. So this will be an audience click done. This will be an audience that you'll always exclude. Okay, that's simple. And then now as you start to really roll out, you'll, if you're doing video, that's when you'll start creating audiences around people who are watching your videos. Not the whole thing but maybe maybe 15 seconds of it, or maybe 25% of your one minute video. These people watch 25% of my one minute video. That's an audience I'm going to retarget them you'll always want to retarget viewers, video viewers. Okay, so as we roll out more will be doing more video audiences for sure. So now let's get out of here so that's your custom audiences. That's your custom audiences so if anything going to the re folder going to the re folder and delete that custom audience bookmark. Custom audience custom conversions. You have one so should we create that perfect. Okay, so this is right here this is custom audiences bookmark this one. Custom audiences. This right here is your money man this is what it's all about 99% of Facebook and Instagram advertising is about retargeting your audiences. That's what this is. So it's all about building up these audiences and retargeting. That's what gives you that omnipresence that's what gives you that whole vibe of damn scholar he's shown up in my damn newsfeed every day this dude don't stop. That's where that omnipresence comes from because you're retargeting people are engaging with previous ads, which gives them the feeling of you're everywhere. Right when all you're doing is retargeting. So this what it's all about. So now we bookmark this this hit the three lines to the left and let's go to events manager. And this will be our last one will set up our custom conversion. So now over here. Actually, and we have to set up the web configuration which which is all part of this. So hover over that blue triangle and click on custom conversion, that blue triangle to the left. Custom conversions. Okay, cool. So now we're going to create a custom conversion. And this is all based on and all around going to click on that one it's all around the thank you page. So now what we're going to do is we're going to name it this is going to be seller seller seller leads or seller guide leads, whatever your name in it yeah seller guide leads. Perfect. And then now what we're going to do is we're going to click on select your own category that blue link select your own category. Right there in the middle, select your own category. And then you're going to hit the drop down recommended and you're going to scroll down these are all different conversion events. So anyone that's running an ad they running an ad just for the hell of it right there running an ad to either get someone to schedule an appointment. They're running an ad to either get someone to submit an application. They're running an ad to get people to freaking purchase something. That's what it's all about so scroll up you got all these other options these are these are the conversion events this is the money. So if I'm running an ad I'm trying to get people to purchase if I'm running an ad I'm trying to get people to opt in which is a lead right so in your case you're going with lead you're going with lead so click on lead. And now what we're going to do is we're going to grab the link to the thank you page and you're going to paste it in right there. Okay cool so that's your money page right there. The thank you page that goes in pasted in right there and then you click create, and then now it's going to have us go through this whole web configuration. Click on that one go to no no no no no not yet go to web configuration. Okay cool so now over here, what you're going to do is you're going to click on domain verified. And then you're going to click on manage events. Edit. And then over here, you're going to click on that home. See that's what it is man that other pixel is home snaps pixel. You just hit the drop down go ahead and hit the drop down and go to custom hit the home snap yeah yeah click the drop down and go to custom conversion. And then choose an event no no no choose an event. And then there's your custom conversion. That's it seller guide leads that's it clicks submit. And then yes I confirm. And that's it man. So you go away huh. Yeah, but even if it doesn't it's all good because we ain't running we ain't running that we categorizing that anymore anyways it's all about this custom conversion. So now click on the three lines to the left and go back to events manager. Okay so 1447 is where we want to be. And then now go ahead and click on settings. Right there in the middle settings. So down settings right there, right right there up settings. Okay and then now scroll down, you're going all the way down to traffic permissions. We'll see it down here at the bottom traffic permissions and click on. Click on create allow list just click on that and then let's see what. Okay so allowed is the calendar Lee, and then now go ahead and type in yours up there the top search or enter donates. Dot com dot com that's it. And then next confirm. Perfect close. Okay, and now, now go ahead and click on overview to the left of it overview right to the top overview. And then refresh this page it might take a couple minutes for it to show to the right hand side but will eventually show because now we we allowed it. So it should, it should eventually show to the right. You have calendar dot com showing but it will it will show up eventually because now everything's configured. Scroll down real quick scroll let's let's go back to settings click on setting this last part settings again, and then scroll all the way down to traffic permissions. Let's go all the way down, and then go ahead and click on click on edit, and then the one only one that's okay so you're good with that one okay you're good you're good. And you're good. So just close this one out. Okay, perfect. Okay, good. You're good man. So now here's the deal as you go and run the ad so click three lines let's go to the as manager. Let me walk you through this, this beginning part real quick so you can know how it all it all. It all now it'll all now make sense. So, as we go and set up the ad this what most don't do man most don't do none of that shit we just did that's what bottom line most don't do none of that they don't set up a custom audience and they for sure don't set up a custom conversion. They're running ads to their bullshit real estate website with all that information and it ain't even their pixel. Right so it's like now you're really in position. So now as we go and smash that green button, click on create. So here's the deal. As we go in and we click on create. Yeah, get rid of that blue one. 100% of the time what you're well let's just say 9999.99% of the time, it's conversions, it's conversions. That's what you're running you're running conversions. So click on conversions, and then click continue. So now as we go in that is the objective. And that's why I tell people all the time you can have the best ad you can have the best video the best image the best text you could be targeting the best location. But if you don't choose the right objective. Nothing matters. So in this case we chose conversions, but before we chose conversion we had to set up a custom conversion around the thank you page first. Letting Facebook know our money page. It's that thank you page. So now as we come over here, you'll always go special ad category hit that drop down go housing, and then just scroll down and make sure that the campaign budget optimization is off. So going to scroll down off off. Yeah, down. Yeah, no scroll down scroll down down down campaign budgetation. It's off. Okay cool so hit next. So now, now as you come to the second step which is the ad set. Over here. This is where you'll see your custom conversion. So on the third step, we're now on the second step. As we click that blue button and go to the final third step where we actually choose the image or the ad. You don't got to do it now. But that's where we tell Facebook about the landing page. So when they click on learn more. So we're going to go to the landing page, but over here and we do that on on the third step, but over here on the second step the ad set step. This is where we tell Facebook about the conversion event. Scroll up about the custom conversion right here the custom conversion that we just created. Hit that red box right there. Hit that red box, click inside there, and you'll see your custom or look for your custom conversion. So scroll down. Look at that whole list. You're looking for seller guide leads right there. That's your custom conversion. That's it man. So you click on that. You got the right pixel scroll up you got the right pixel, which is right there 14 give me one second. So you got the right pixel right there 1447 and then there goes the custom, your conversion event. That's it man. That's it. So now, now it just comes down to tighten up your pages that thank you page for example throwing a video on there. It comes down to you getting the seller guide. It comes down to you setting up the sequence the email sequence. And then that's it man and then and then you're ready to start putting out ads and to keep it simple. You want to just if you're if you're going video which I don't know if you are but if you are going video even if you're going image. Start focusing on one per week. Like just get just get in position to roll out a new ad every week. That's how you want to kind of planet you might not have to always set a new ad every week but you want to get in the habit of having one ready every week. So if I get an ad that's doing well. Yeah, should I reset the budget weekly. No, you're not going to reset the budget. What you're going to do is you're going to duplicate the campaign, which which that's that's some ninja shit which I'll end up teaching you. Once that ad performs and once you have one that's really really doing good for you, you simply duplicate it, meaning you just take the same campaign and you do it again. Which I'll show you that's that's all that's all duplicating ad sets. Okay, and then my next question. So I have skylarlemons.com. I want to create an email address skylarlemons.com. Yep, and I haven't done that yet, but I had two questions. So when the emails go off email. Can I make them come from that email like Skyler Skyler. Yeah, they yeah that should be a good jobby setting. Yeah, for sure. Okay. How do I get that email address like just in general. Well you have, it would be it would be in your, it would be in your in your go daddy actually wouldn't be a good jobby setting actually in good jobby if that's your email auto responder then yeah you would tell good jobby about that email. But to configure it it's through where you purchase your domain which would be go daddy. So over here, so how do I click on click on click on the dot to the top or my products. Yeah let's log back in. So anything any other questions regarding the custom audiences the custom conversion or anything like that. Thanks to spruce up the website and the landing pages as well as get the email sequence and the seller and I think that once I do that, I will be very good to go. Awesome man.