 Okay, cool. So today we're going to simply run a run a listing Facebook ad and get everything set up straight to a straight to a landing page. So perfect. So yeah, post goes on the business page first. And then there's the link to the landing page post it and and then and then we'll go straight into the ads manager. Actually, yeah, not now, not now, not now, yeah, not now, because we're going to add it once we when we set the actual ad. Perfect. Yeah, let's open up culture because one thing that you always always want to make sure you do. It can happen prior to the ad or just during the ad or even after the ad, whatever. But really the steps that I really teach is step one, post it on the business page first, right? That's step one. And then step two, set up the ad. That's step two. And then step three is to take the links and create your custom audiences and your custom conversion. Actually, to tell you to shoot that step two, because we got to set the custom conversion before we set up the ad. So step one, post on the page, step two, create your custom audiences and the custom audience will be around the landing page and the thank you page. And then also set up your custom conversion around the thank you page. That's step two and then step three as you run the ad. So here let's grab click on pages. And we're going to simply just grab the link we're going to just copy the link so we need the landing page and we need the thank you page. So we'll just get copy the link and then just open up that link in a new tab. We want that link up at the top. So we'll get the landing page and we'll get the thank you page. Okay, so it's these two links, right? It's these two new links that need to be set up as audiences. And then it's a thank you page that needs to be set up as the custom conversion. So this is step two before you run the ad. So, so let's go back to the ad or actually let's open up another tab and we'll go to the ads manager. Yeah, we'll go ads manager. And then we'll come straight to the dashboard and we'll go. We'll click on the three lines at the top left. So we'll always make sure we're in the right account. Is this the right one? So you just have this one ad in there. This is a different. Yeah, actually that's a different one. So let's just hit that drop down Oscar Martinez. Yeah, and we'll just go to the other account see more ad accounts. Perfect. There's the Oscar soldier. Okay, cool. So three lines on the top left and then we'll just click on audiences. I think we already set this up to him. No, I wasn't for this. I was with new lease. Yeah, see, so you got this one. Okay, cool. Yeah, let's do this one. So create audience the blue dot. I mean the blue dot the blue button and then custom audience. And then, yeah, website. Next. Okay, cool. And then the events, we're going to hit that drop down the second one. Yeah, go to a specific. And then in here, the 30, you can leave it 30 is good enough 30 is good. And so what we want to do here is we want to do, we're going to do both links on this specific one step. So grab the link for the for the landing page and you only need the domain, not the www or yeah just the Oscar sort of but I think when you copy it that way I think the H I think everything came with it but paste it in. Yeah, see everything came with it. So just take away the www. Yeah, so you just need that. Perfect. And then. That's the that's for the landing page. Now here's what we want to do to make it super specific. And this really only applies for the custom audience of the landing page. So, so again, it's specific. So what we want to do is we want to exclude. So exclude people. We're going to exclude this can be an audience of only those who land on this page only. Okay, and we're going to exclude those who land so the events hit that go back down to specific. And the 30 change that to max that out at 180, because what we're doing here is we're excluding those who actually opted in who actually landed on the thank you page. So now grab the link for the thank you page. So, so they've only landed on the landing on the opt in never landed over here. Okay, so actually know what and that's not that's not the link. That's not the link. So let's let's go back to Cartier real quick. And now that link goes there. And then. And then and then go ahead and give it a name so this one is is is your audience name. This is, this is simply landing page visitors only and then put the address so you know, you know, you know which one it is. But landing page visitors, landing page visitors only and then in parentheses, the address. So landing page visitors only. And then, and then maybe the, yeah, the address and in parentheses, perfect. Okay, cool. So that's that audience, that's that audience create audience. Now the second audience, click on done. Do it again click the blue button in the top left create audience. So we're going to do the second audience, custom audience. And that's going to be the thank you page so website. And then here, there's nothing to exclude it's just website visitors change that to specific and then now this is where we're going to max out the 30 to 180. I want people to, to, to remain in this audience as long as possible and 180 is the max. So, so this is the landing page. I mean, the thank you page. So just paste in that thank you page link. And then the audience is simply leads like I put probably put the address 3924 Bonita road leads, and maybe in parentheses leads. So 3924. So this is, this is always going to be. So this could be an audience in the future that you always exclude, you know, because these are people. These are people and you would and you would some people say well David, why wouldn't I just run and add to these people you can for sure. But you don't need to because then you'll be spending more. I already have their email they're already leads. So, so that same post for example, like for example, let's say this, let's say go ahead and create audience. Let's say for example, this was our, our, our, let's say you already had a listing. Right. Let's say you rent, you have a listing page. Click on done. Let's say you have. And this is this is 3924 Bonita road. Let's say two weeks ago, you read an ad on a listing, and that was for Winchester way. In two pages, landing page, thank you page. You create a custom audience around those who land on the thank you page. And now I'm telling you to exclude that audience from seeing 3924 Bonita road. Right. And some people would want to include it some because that listing may let's say went under contract last week, it only went under contract to one person. But let's say you you got 47 leads from it. And so one would be thinking, well, why not just continue to target those other people and just leave them in your, in your audience and just continue to target them. You'd spend more because now as I go on to add number two 3924 Bonita road, people that landed on the thank you page. I'm going to exclude them because I don't want to spend more in advertising. I'm going to exclude them because I already have their email. If anything, I'm going to just take the same post and send an email to them. Right. Send the email to the 37 people that didn't buy that first property. Does that kind of make sense where I'd rather just show them and it's the same. Like, like go to go to the Facebook page. What I would do is again, and that's this might sound a little confusing, but let's say for example again we have two listings and it's been it's been it's been 60 days last month we ran listing number one. This month we're running this listing listing number two. Last month I got a bunch of leads off of that off of that listing at last month. So now David saying exclude that audience exclude that lead audience from seeing this next ad because we already have the leads. So what I would do is I would right now, probably today, I would send a freaking email to the leads that I captured last month on this new property. This and I would exclude the one lead that bought the house. Obviously, I would exclude the one lead who bought last month's listing. Because now I got I got 37 leads that did not that all came in from last month's ad but they didn't buy that property only one family bought that property. So now I'm now I'm setting up this next ad today 3924. And now all I'm going to do is just set a broadcast email to all those leads. And what I would do is I simply could just click on click send them to this one to this one page watch click on the image click on the actual image. That could be a link, I would send out a broadcast email, and I can just send them to this link. Or I can send them to the landing page. I could do that to I can I can easily send out a broadcast email. Hey John, I know you I know you checked out my listing last month. Listen on the market. Click here to see all the details. That's a broadcast email. That would be that would be an email that went out to all the leads that I captured last month. Those are all the leads that are on this that are in this custom audience of leads. Right. Does that kind of make sense. Yeah, yeah, which means so once once I have them already in my system there's no way there's no reason to keep on trying to target them. No, that's why I want you to create a custom audience around the leads and exclude them from seeing future ads. Gotcha. Right, right, right, right. Yeah, so perfect so so now we have two custom audiences now we have two custom audiences the the the landing page and the and the and the thank you page. Now, go back to the to the thank you page get that link we need a copy. I don't know if you already have it copied but but yeah let's just copy it so now we got to set up the custom conversion. So you have two lines to the left, and you'll always do the custom conversion around a thank you page. Okay so it's always around the thank you page it's just letting Facebook know hey out of these two pages you're going to go to events manager. Out of these two pages, it's the thank you page. That's the most important I'm trying to get people to land on this thank you page. This is my custom conversion. So, all you're going to do is events manager and then hover over the triangle to the left and click on custom conversions. So here, you're going to simply create custom conversion, and then go to name it, put the address. And what I tend to do around on naming the custom conversion is on name it exactly what I named the custom audience. Like what was the name of the custom audience for the thank you page. Like that that's just one way to do it. So, thank you. Yeah, so 3924 Bonita. Perfect. Perfect. And then come down to the blue link, select your own category, and then just scroll down to you find leads. Yeah, recommended. And then come down to leads. And then all you're going to do is paste in that link. Okay, so now there's a few steps. Actually, you just need that. Yeah, you just need the domain. So, grab just the domain. Okay, cool. So now here go to web configure. No, no, no, no, not that go to web configurations. Okay, so now here, this is just the final step. And then we can run the ad. So here, you're going to simply click on the Oscar soda.com. So click on that one. And then manage events. And then you're going to add event. And then it's this next one right here. So just hit that drop down to the, yeah, that drop down and then come down to custom conversion. And then choose an event and you'll see your new custom conversion and then apply to the bottom right. And then yes, I confirm and apply and we're good. Okay, cool. So now. Okay. And now it's time to go and set up the ad. So three lines to the left and go to the ad manager. We'll just click on the green crate button. And we'll be on our way. Cool. So here we're going to go leads and then continue and then we're going to simply choose your category, your special ad category, and that will be housing. And then next, actually countries, you could just, it should already, it should have been us by default, but yeah us is the US and then. Yeah, check the box for us and then just hit next. Okay, awesome. I don't know why it's not showing there, but it's checked. It's checked. So just you can have to edit this for option. No, no, that just click on next, the balloon. Okay, cool. So now we're on the second step where we're going to simply make sure that that blue dot is website. And then you can start naming it at the top as well the audience name or the asset name. I should say the ad set name. And on each one, like on the on the on the top one, the top left new leads campaign, I would name that probably just the address and then I would have put in parentheses leads. And then here on the second one, this is where you just you'll just simply put maybe the address and and maybe the budget amount. Just a little brief description. That's it. Perfect. And then, and then scroll down to website and then there's your pixel and then the conversion event, you'll just click inside conversion event. And you'll find your new custom conversion. We're adding to the end. Yeah, click, and then you'll, you'll see the drop down. So there's your new custom conversion. And that's it. So we'll scroll down and then the daily budget, you can go to lifetime budget and then just go 150 lifetime. Yeah, but change out that daily budget. So hit that drop down for daily. $180 a day. There you go. And then, and then I would start it then I would start it tomorrow, bro. Like I would go first thing in the morning, like 6am. Are you Eastern or Central? Yeah, you are Eastern. Yeah. So 6am. And then just let that thing run, man. Let it run. I probably let it run for the rest of the month or maybe even run for a month. Because at 150 you're spending, well 150 you're spending five bucks a day. So that's really not a lot for a 30 day period. Maybe just run it for the rest of the month. Go from the, yeah, go from the 20th to the, or the 10th, excuse me, the 10th to the 31st and always match up the time. So 6am to 6am. Yeah, perfect. And then go and then, and then scroll down. And then the age you can't change the location for sure change the location. Right. Is living in this location right? You can go, I would do, I would probably go that one living in or recently in, because people are probably driving through looking at properties that live in different areas, you know, exactly. So, so yeah, it's not United States, it would be. And here's what I would do too, man. I would, and there's, there's two different ways you can do this. You can either put in the city. So you can easily put in Columbus and just and just build 15 miles around quote unquote Columbus, or you can actually put in the address the actual physical address and just target 15 miles around the physical address. That's what my, my Facebook rep recommended is to actually put in the address. And then always see address so you're, yeah, you see place, place, place, yeah, keep going until you actually see address. Yeah, see so 15 miles. Well, 15 miles is a minimum, but you can go, you can go maximum as high as you want around that address. It's 15 good. Okay, cool. So no, no age, no gender, no detail targeting necessary. Advantage this is where you can, this is, this is one form of testing. So here's what I would do, I would, I would just go manual placement. Like I wouldn't let Facebook place it everywhere. If you were spending maybe double that, then maybe advantage and let Facebook place it everywhere but but it, but it but at that budget just go all in in the newsfeed. Like you can go, you can go, you can maybe you can maybe target Instagram as well. The image really isn't isn't really optimized for Instagram because that's more of a, that's more of a widescreen. That's that's a that's a that's a widescreen image right it's a freaking landscape kind of widescreen. It's not it's not that vertical image for Instagram but it'll still look it'll still look okay on Instagram. So just go Instagram feed and Facebook feed. That's it so uncheck. Yeah, leave those to check and uncheck everything else everything else you're going to uncheck everything else. On top you can really start at the top so start at the top messenger and audience network, uncheck those two. That will really help you out so uncheck that one, uncheck that one perfect and then leave those to top to and then just come down uncheck everything else. It's too right. Yeah, yeah, perfect. Yeah, and you're, and you're good, you're good, perfect. Okay, cool. And then, and then next. See, so in this case bro, it's good to go back and forth image video image video but but I'm telling you man, you got you got you got you got video on log bro. Like, like, like, you run this one, but but let's just say let's just say you know it doesn't perform as well as as we hope and then the whole month goes by. Go out there and do a video bro like I if I are you bro you got that you're that young cute look do I would take over the whole city fire you bro with video alone, like people are going to fall in love with you bro like you got that look. Like you need to freaking take advantage of that video shit bro you got to take advantage of your freaking looks like no home like no homo but like you need to be freaking doing video up the ass like for sure for sure. Like, this should have been a video. You know but it's all good we're going to do image for sure but in the future. Keep your shit simple with with selfie style videos bro you're going to dominate with video. That's just my professional opinion. So, so Instagram account, hit that drop down and then choose your IG, and then, and then. Yeah, IG, and then create add hit that drop down and go use existing post, and then select post. And then let's see if it's up here. There is a perfect December 9. Okay, cool. That's the one continue. Awesome. And then add your call to action button and that's, and that's your landing page. Yeah, and you can copy the whole link for this one so this one requires the entire HTTPS and all that perfect update post. We'll learn more yeah learn more is the most clicked on according to Facebook, which it is it is so update post, and then scroll down you always and sometimes, sometimes just something to look out for just always something to look out for as you scroll down scroll down. The tracking, sometimes you get to this tracking part and that website events that box is not checked. So, so in this case it is so it's a good thing that it is but sometimes it's not so if it's not check the box, and then you'll hit the drop down and you'll find your green dot. Okay, so if the box was not checked, you would have not saw that green dot right there. Right so so in that case, yeah always check the box and then hit the drop down and find your, find your, your dot com. And then you publish and you're good to go bro. And just make sure it goes through as far as like, oh your cart. Yeah, I get it for this part. Oh yeah. And then the bottom blue the bottom three of three. Yeah, you always want to make sure that goes to green perfect goes to green. If it ever gets stuck because that happens a lot that happens a lot where it gets stuck and it does not turn green like that multiple items publish it does not turn green. In the case where it gets stuck, you just open up another tab, go back to the ads manager. Yeah, go back to the ads manager. And then you'll push it through by clicking actually just click on your right here I think you're in your you're in your business page one. When it gets stuck, you'll see that button in the top right review and publish yeah that would be blue and you would see the number three. And the number three is just representing each tab campaigns ads that's an ads. These are your three tabs. So that blue button would say review and publish three you click that and then you push it through there you click on the green one, and then you push it through there and then it and then it publishes. Cool so that's your custom audiences your custom conversion and how to run a lead conversion ad from this point on man there it is there any questions on any of that. No man that's pretty so and I can. That's not just for listings that can also be for like. Seller guides or anything like that for just close any stuff like that right. That's it bro like whenever you have a listing open house seller guy bar guy just close whatever if I'm driving them to a landing page. It's going to be two pages landing page thank you page in your business specifically that's it that's all you need to take over the freaking. Internet it's two freaking pages and just always make sure you're creating a custom audience and the custom conversion around the thank you page. Yeah man I mean as long as I get this video and I'll save it in my inbox my email dude I think I'm cool. Cartra I think I got that on off time if you give me man. I don't even know what seller guy buyer guy do you have anything where I can like target maybe buyers and I just happen to do a little questionnaire and I say all right where are you looking whatever boom and then I can reach out to them that way. Yes dude like go to Cartra quick so any any questions on this part. No man I'm good on this yeah awesome.