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Published on Nov 14, 2013
Sports lifestyle brand K-Swiss has enlisted BBC Radio 1 and 1Xtra trainer connoisseur, Charlie Sloth, to challenge his celebrity friends to re-energise their tired, 'dead' trainers for a fresh new pair of K-Swiss. In addition to the celebrity trainer overhaul, Charlie will then take the challenge to the public with the aim to update the kicks of any Brits who need them, personally delivering it to their doorstep.
The first episode in this 'fly on the wall' three-part mini-series, catches BBC Radio 1 presenter Scott Mills at the local west-End coffee shop. It is not long until the best looking fat guy; Charlie Sloth, brings his California Love challenge straight to the feet of Scott Mills to help his good mate pick up his trainer game.
In addition to the celebrity challenge, the people's prince, Charlie Sloth, is taking on an even bigger task! Launching on 25th October until 2nd December 2013, K-Swiss Facebook fans will be asked to nominate one of their friends who are in need of a trainer makeover. To enter, fans will be asked to explain why the friend deserves a new pair of K-Swiss trainers. Charlie Sloth will then personally deliver a pair of trainers to their door.
'K-Swiss California Love', is a glossy, documentary style mini-series following Charlie Sloth to LA to explore the origins of hip hop, it's rise, it's fall and its resurgence in the UK. Charlie then comes back to the UK to educate us on what he has found.
To keep up to date with the latest information, find us on Instagram.com/kswissuk, Facebook.com/K-Swiss.UK or follow us on twitter at KSwiss_UK