 Hey real quick funny story something you guys don't know because you're not in the office And that is that a major insurance carrier that everyone watching this video knows the name of this insurance carrier I'm not gonna mention it because I can't but they emailed and called wanting to talk about a Video that they saw that I did it was several months ago. You can go back and watch it. It was about price Doesn't matter and what happened is they called to let us know that hey, you know Compliantly price matters when you're selling insurance policies, and I'm here to tell you that they took the video out of context I don't care if they see this video too because I meant well I did the first video and I still mean well by doing this video when you're selling insurance Building a relationship building value building the benefits making sure they can afford it and Making sure that you're doing the right thing for each and every client is more important than the price that they pay I'm not here to tell you that hey you should sell people stuff They can't afford and price is irrelevant, but when it comes to sales I promise you it's secondary tri-tary third fourth fifth tenth on the list on order of Importance when selling insurance, so in my professional opinion price Almost doesn't So that was funny that they that they got hold of our video that that we're growing and we're expanding and a lot People are seeing our videos and then a major insurance carrier that I promise you've heard of wanted to let us know that hey Compliantly price is important, but in sales you as the insurance agent when they're selling in person over the phone Price is something that we do after we've spent 30 40 50 minutes an hour an hour and a half with them warming them up fact-finding Building rapport building value going over the benefits talking about the company. We're gonna sell talking about us being transparent giving giving giving finding ways to build trust and Then presenting the options and closing it's so much later in the conversation That if they like what you're doing if they trust you if they feel it's important if they need it Want it and what's whatever you're proposing they can afford it They're going to do it because it doesn't matter if you offer them a $20 price or a $60 price I'll get just as many yeses offering $60 price as I will 20 which is a mindset shift Most agents would never understand that but I'm here to tell you price almost doesn't matter It is not near as important and if you want to take the videos out of context you can but I'm fucking address it to let you Know that hey, there's things that are more important than price Do me a favor you want to know about every all the crazy stuff that happens behind the scenes You'll want to click subscribe right now. Thanks for watching. You haven't been over to our website in a while Make sure you check it out secure agent mentor