 every single day something I am not noticing is that there's more and more academies slash clubs growing. Now what does that mean for the personal sports training industry right? What does it mean for you as the sports trainer? I believe are going to happen as more sports teams grow in each city not just here in the UK but around the world. So the first thing that's going to happen as more and more sports teams appear in no matter what city you're in what's going to happen is that's going to make sports more competitive and when there's a lot of volume and a lot of traffic of people doing something normally what tends to happen is it gets it gets very competitive everyone wants to be better than everyone else because there's such a saturation of participants that everyone starts to be competitive against each other everyone wants to be the best. So for you as the sports trainer that's fantastic news because that means what's going to happen is essentially parents are going to start to invest in supplemental training for their child. As sports clubs get more and more competitive parents are going to realize in order for my child to be different in order to my child to advance at a quicker rate than everyone else. I need to find a trainer in order to specialize in a certain skill or technique so that my child can get an edge and an advantage over their teammates. Now that's the first thing now the second thing I'm seeing and I know will happen eventually which is which is fantastic for the sports industry in general is that as more and more clubs and academies pop up what they tend to do is they tend to bring new participants into the industry. So maybe kids that weren't part of any team before as more and more clubs start to appear in them or within their area this now gets parents to realize you know what in order for my child to get more active in order for my child to get more healthy in order for my child to maybe go to college and get a scholarship or to get into a pro soccer academy or to play at the professional level in whichever sport they are in I need to be in a club I need to be in an academy where they have links with professional organizations. So what's going to happen is parents who normally never took their kids to clubs or teams are going to start to now take their children to these sports club or academies and then once the child is in then what parents are going to do is they're going to realize well do you know what this is a competitive environment and this goes back to my first point which means that once the new participants are in parents will start to realize if my child wants to progress at this this club or on this team we need to find some supplemental training in order for my child to continue to grow in advance and also to be recognized. So that means that these clubs or teams are now dragging kids or parents who normally weren't part of any sports type of environment and they're bringing them into the industry which is great because that means now there's more exposure for parents who realized you know what we we haven't experienced this before and now that we're in we realized you know what my child needs more personal attention my child needs more personal training so as more and more teams as more and more clubs more and more academies start to appear in your city in your in your town wherever you are in the world you're going to you're going to notice that more new participants start to take part in soccer in basketball in tennis in cricket in in baseball whatever sport you specialize in there's going to be more and more people participating especially now that we come out we're coming slowly out of this two-year pandemic