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ARBY'S CHIMP

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Published on Sep 1, 2007

COMMERCIAL GOT FIRST PRIZE. Title: Chimps Client: Arby'sFirst Air Date: 2007Agency: Merkley + Partners/NYECD(s): Andy Hirsch, Randy SaittaGroup Creative Head(s): Chuck Borghese, Jean BatthanyArt Director: Becky KerrsCopywriter: Joe EspositoAgency Producer: Chris CoccaroProduction Company: Tool of North America/BicoastalDirector: Erich JoinerEP(s): Jennifer Siegel, Brian LattHead of Production: Amy DeLossaProducer: Joby OchsnerPost/Effects: rhinofx/NYCD/Director: Vico SharabaniVFX Supervisor: Rick SchulzeProducer: Linda GallagherSVP/EP: Camille GeierPartner/Managing Director: Rick Wagonheim Editorial: Cut and Run/NY Editor: Mike Douglas Editorial Assistant: Conor FlynnProducer: Angie AguileraTelecine: The Mill/NYColorist: Tom Poole RHINOFX HAS THE RIGHT MOVES FOR ARBY'S The Brief:In a world where Arby's Market Fresh Sandwiches will not be upstaged by dancing chimps; talented primates must take a backseat to taste. With the skilled direction of Tool's Erich Joiner, the rhinofx team provides the VFX, and gives the monkeys opportunity for life…and light step.From CD Vico Sharabani:This is our first project in a series of animal driven spots for Merkely and Arby's. We've enjoyed a great ongoing relationship with the agency with several of their clients, so we've developed a really nice shorthand with the creative teams.Erich (Joiner) wanted to avoid CG animals, so we shot a body double in a chimp suit. He cast this really great dancer who could pull off the complex dance moves. We then put it all together in Inferno, manipulating body proportions so each looked unique-tracking different textures on the chimps body for more realism. There was some very light CG enhancement of the primates faces, but very little.About rhinofx:Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company's principals and artists have also led the industry's exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company's principals include: Partner/CD/Director: Vico Sharabani, CD/Director: Harry Dorrington, CD/Director: Arman Matin, CD/Director: Natasha Saenko, SVP/Executive Producer: Camille Geier, and Partner/Managing Director: Rick Wagonheim.

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