 What's happening guys? It's Shane here welcome back to the channel and today I'm going to be talking about one of my favorite careers which is digital marketing. Now after doing an extensive amount of research there's only about 12 careers out there that are really good have really solid statistics. Whether you just graduate high school and you don't want to go to college or you already graduated college you got kind of a useless degree or you're in a career but you're not very happy with it and you don't have any experience all of those people and all those situations can transition over into this career. There's not that many careers out there that meet all of my criteria like salary, flexibility, demand, job satisfaction, x factors etc and this is one of them. So I was doing some research online and I came across this video of Kishan who has a really cool story. He's a young guy who was able to get into digital marketing at a very young age without any experience and without getting a college degree and he's going to share with us his story and how he was able to do that and I'm going to be asking him all of the key questions that everybody wants to know like how much he was able to make, how long it took him to get into it etc etc so definitely stay tuned for this one you're not going to want to miss out on it and let's jump into it right now. Alright guys welcome back to the channel. I am very excited today to welcome Kishan. Kishan is a digital marketer and he was able to get a job at 19 years old. So thank you so much for coming onto the channel Kishan. I appreciate it. Thank you. Thank you. Thanks for having me. Alright so we're going to go over your story because I watched your interview on a different channel so we're going to go over your story a little bit. So let's just start out kind of at the beginning. You just graduated high school, you're thinking about maybe going to college and then you decided to go into digital marketing instead. Let me know kind of like how that went and how you decided to make that choice. Yeah I mean when I graduated high school I just I had no clue what I wanted to do like most graduates in high school. I didn't know what I wanted to do but I know I didn't I wasn't comfortable with the idea of just like going to college and figuring it out. I wanted to go and like know exactly what I wanted to do because I feel like I've had like my brothers my older brothers all went to school just because I think they didn't go because they had a mission or purpose to accomplish they just went because that's what they felt they should do and it didn't really and plus like my time being in school like after middle school you realize a lot of stuff your learning is not really that useful anyway it's just kind of like you're just in class just sitting there learning about stuff you know you're never going to use it was just kind of I don't know I was just looking for different options and then one day I was on youtube I found this video of this guy named Seth Jared Heinz talking about college and at the time I was in school not really understanding why I was learning the things I was learning and he just talked about something that was very practical just learning real skills that'll get you a good paying job and you can do that by skipping college and he had so many testimonials of older people who actually did it I was like man I'm young some of these people who got jobs they got kids mortgages rent to pay and I'm sitting here living with my mom's house like I could probably learn how to do this digital marketing thing uh at the time I was working at Chick-fil-A going in every day and like uh flipping uh chicken to put the little coder on I was doing that I was in the back of house and uh I just I don't know I just I just knew that what I was doing was not going to get me anywhere so I needed to learn something so I could actually make some real money and he had this course that basically was teaching people and introducing individual marketing but and it always intrigued me because in middle school I always was fascinated by people making money online through you know Shopify and dropshipping this was back in uh 2013 or 14 and I saw this other guy on YouTube named Hayden Boyles who's like he was young like really young making a lot of money online through dropshipping and he was doing it through Facebook ads and then when I found Seth and he was talking about hey this actually is like a career like people get paid to run ads and he he taught me in the basics through Google and stuff through his course and how to make a resume and the things you need to know and uh I wound up getting a job uh right around 19 before I turned 20 and just kind of it changed everything for me so yeah okay that first of all super cool story um I'm also uh I think it's a great choice uh for you to kind of try something like that but one question I have for you right off the bat is how are you able to convince your parents to let you take this random strangers course on the internet to get a job versus going the route that most people go which is you know college or maybe going into the trades or something like that um I think the main thing was I feel like for young people when you're trying when you're taking a this risk which really isn't a risk like think about it I was coming to my parents and I'm showing them this course the guy already had testimonials of people who had results and I told them hey I want to learn this skill like let me try this um into them I feel like it's because he had testimonials and because it just made sense like everyone knows that you know we're in a digital world people are selling things online and they need to market so having this skill it's it's in demand you know it just makes sense overall and I feel like you kind of have like especially if you're a young person like me I never got in trouble or anything like that they never had to worry about anything so you have to kind of if you want to make a decision like this you have to set yourself up just by how you've been acting in in school prior and just like your mannerism is how you are as a person to to make a decision like this but I feel like if you if you're a kid that just you've been in school you've been doing what you're supposed to do it's like I feel like it's the same it's like telling it's not like you're you're taking something outlandish like you want to be a music producer and you found some random guys course online like making money in music like don't don't get me wrong it's cool right that's cool but like you're learning a digital skill that's in demand and people are getting paid for it all right it's like a lot of a lot of young people are working jobs that they really don't want to do like you're you're you're probably working some fast food job you're not really learning a skill you're learning how to talk to people you're learning how to you're learning you know customer service skills but there's not really a skill that pays a lot in that so it wasn't like it was a big deal I just feel like leading up to that conversation when you want to make a risk will not really take a risk but you want to do something like this and take a course online you have to set yourself up to where your folks can trust you in a way to get it done I feel like and that's that just comes from I don't know maturity and just like having a history of just not like doing crazy crazy things while you're in high school or you're younger years so yeah and I would add on to that you know a lot of the times I work with people I help people to kind of like find the best career path for them and you know a lot of the times they'll narrow their lists down to maybe two or three different career paths and one of them will be like it takes 10 years to get into it it's like a medical doctor or something like that and then another one will be like you can get into it in the next year right you can literally try it out in like six months to a year and then another one maybe it takes like four or five years you have to get a bachelor's and I always recommend to them that the smartest way to do it generally speaking unless you really have your heart set on one of those other ones is to just go with the one that takes the least amount of time to get into it because I mean let's just say there's a 50% chance you're gonna like the career right you've really done your research you've you've made sure it's something that you know you think you might like and there's a 50% chance you're gonna like the career what's worse you dedicate 10 to 12 years of your life to get into a career and then you don't like it versus okay you dedicated like six months of your life to get into a career you decide you don't like it you know yeah which one's worse 12 years 300 thousand dollars 400 thousand dollars in debt or six months and you know you bought a course now that's that's that's kind of the way I think about it there's one thing like I've got like my my my folks didn't go to college right or they started and just didn't finish but there's one thing it's clear like my dad he had a skill like he learned how to he knew how to fix cars and because he had that skill he can make good money and I feel like just school has us I think we're being taught we should follow our dreams going straight out of high school and usually that dream is like people don't know what they want to do like most people don't know what I still don't know what I want to do but I can tell you what I do have this skill and I have more options to to pursue the things that I want to do in the future because I have that skill now and that's the same thing with my dad like my dad was into music and stuff he didn't know that he was going to end up you know fixing trucks but he needed a skill to make money because he had a family so I feel like younger people are being taught to just follow your dreams and go straight to college when you should really just get a skill first and figure it out from there I feel like it's kind of backwards I 100% agree yeah and you know the fact that like it's legal to like 17 18 years old to take out that many student loans is just I don't know it's just it's it's huge when I was there's this dude on a youtube name uh what's his name what's his name Alex from mosey and he had this one interview oh I know him yeah yeah he was talking about uh how the system is set up to where like 18 year olds can get like 500 grand in debt and the government legalized that I was like bro we're set up to fail they're like set up to like take 30% of your check for the rest of your life and that's insane like once he broke it down to me like that I'm like bro that's crazy yeah and it's basically like they have so much leverage over you as well like like when if they know you have a lot of debt they have a ton of leverage over you because they know like you're gonna have to work really hard to pay off that debt but if you're able to get a job uh when you're young that pays pretty well has a lot of upward mobility has the ability for you to rise up and get paid you know 70 hundred thousand dollars a year etc without having to deal with all that debt then you can go and take risks you can go and start businesses you can go chase your dreams and so like you said it's basically what we're doing the way we're doing it right now is kind of backwards and it and it even though people like think it's going to help them pursue their passion and their dreams what ends up happening in a lot of cases it's it's the opposite because they don't have any skills and so they don't have any extra time or money to dedicate to pursuing the passion and and the dreams that they have so yeah I I definitely agree with you there and um let's let's talk about it so let me let me just get the timeline so you bought the course and approximately how long did it take you to get through this course jib well just going over the content he says like go through once just to get this synopsis of everything and then go through it again and actually apply it it took me to apply the information it probably didn't take that long but to get uh in the position where I had enough um quote-unquote experience or confidence to like start applying it took me about a year it could have been a lot faster honestly uh then my first opportunity I got was from an internship um that I found just online and one of the resources he gives in the course and I was at that internship actually way too long because it was like it was one of those uh internships it wasn't like a great company it was a startup it was some dude in Phoenix Arizona and if you've been in the marketing you know anything out of Phoenix Arizona it's kind of sketchy like it was one of those situations where I was learning a lot at the time but I was just seeing exactly like how not to do things like it was it was a very like run-of-the-mill it was just some dude during COVID trying to make some money off these small struggling businesses and offering services and he was he he was trying his best but it wasn't good and the crazy thing is crazy thing about that internship is during that internship I probably managed less than a hundred dollars in spend on Google ads and here's what's crazy though I got to I got a little bit of experience talking to clients I understood the language I understood what to do and that was enough when I started applying because that that that internship ended because it was just bad it was a bad business they he tried to hire some guys uh some women from India he I don't know it was really sketchy but it was experience and I feel like if you could just find that like that one little opportunity where you just like have just put that on your resume that's enough because these these agencies and these companies when they're looking for someone who has one to two years one to three years of experience they're not looking for you to be like a genius because they know you're not going to learn this in college anyway but I was able to speak the language and they love that and I understood I when I was in my interview they clearly could say like oh he knows what he's talking about like we can train him up for a year so yeah and then once I got that job that's when they handed me about like uh 50 to 70k and spent in Google ads a month and from there I really got to understand Google ads itself and then as I pursued my career I realized like this company even though they're making money they're not providing the best service because like it's a lot of different nuances you learn as you can get experience in digital marketing because some of these companies right they're um like it was a lead generation right so in lead generation basically uh these companies they'll they'll put the clients on retainers and then they'll pay people like me to manage ads to generate leads to get people contact information for their businesses right but the thing about that is like they say they're data driven but really it's just really they're just having people who know a lot about Google ads manage their campaigns to make sure the product is going but I knew I had to leave there because I knew that the product they were giving wasn't the best and it was just it was good money don't get me wrong but I knew there was more to learn because so I started applying I think I was like four or five months into the job and I really want to get into e-commerce because that's what that's the thing that intrigued me because remember back when I was in middle school it was this dude who hated bull it was like 16 making six figures doing facebook ads and shop I was like what the world so uh I started applying and I found this another company um and folks primarily on e-commerce and then getting into the e-commerce world where you can actually see how much money you're generating from advertising and my last company we couldn't even tell who we were just attributing a random value to leads it was there's some jobs like that and people gotta understand like there's people a lot of these companies they're not looking for some crazy person who has like a four-year degree they're just looking for someone who understands the platform and how to use it and can speak the language and they can and then some of them will just train you up from there like they when I got to that first job they trained me up like I knew nothing like I knew absolutely nothing and I was like really like they're really doing this like they're teaching me they're going over basic stuff that I already learned in the course and I'm like wow and I'm like but yeah I think on uh their job uh the job they said they needed like one to three years experience it was really just nonsense they just need someone who spoke the language they always say that yeah they always say that you can ignore that like 95 percent of the time yeah he says that of course you really should ignore it too yeah it's it's like a meme it's like the meme of our generation basically it's like entry-level job that needs one to five years of experience like that that doesn't make any sense at all how is this an entry-level job if you need one to five years of experience but um so okay so I I just want to just get okay so it took you about a year or so after purchasing the course to get your first job basically and how much how much were you making from that first job that you got and that was night you were 19 years old right yeah I was 19 about turn 20 wow I got hired for 50 uh k a year I was making about uh 3k a month wow that that is incredible for a 19 year old that is awesome and then you got the other job that you liked like a little bit like quite a bit more when you were 20 oh not quite a bit a lot yeah a lot more and uh how much were you making from that job or I think you're still with them yeah I'm still with them it's about a four four 4.2k a month okay yeah got it so they hired me for 70k a year wow all right yeah 20 years old that's amazing yeah that is awesome and uh you know I have to put a note because like the crazy great thing about digital marketing is when you get to an agency and they hand you all this spend you know and when you when you want to reach out and try to get into e-commerce and you can say that you have all this spend like I was able to say like I I put together a plan to spend like hundreds of thousands of dollars for this company and my last job and then when they look at you and you're like 20 years old they're like oh my god you did that so it just it's really it just that's the thing about digital marketing you can put stuff like that on your resume to say that you actually did something like that it's a dollar amount which is crazy because a lot of people can't do that now one thing that Seth says uh he he's one thing I really like about Seth is he is just like brutally honest like he's a very straightforward honest guy and I really like that about him and he'll you know a lot of people out there will be like oh digital marketing you can make like six figures right away realistically speaking you're like how many years of experience do you think you're going to need before you possibly get to that six figure level like realistically speaking I think well my scenario like most people from the court I'm not sure what Seth's numbers are but my I'm definitely kind of an outlier I'm definitely an outlier people uh don't usually get you know 50k off the rip usually uh he said in the course you you probably end up at maybe in an internship probably making 10 15 which is a lot better than you know what I was doing but you probably end up in 30k I think it will probably take realistically because there's still so much I have to learn especially in e-commerce now um realistically I think it will take about I'll say about three or four it depends it really depends on the person in how willing you are to progress in your career and how comfortable you are I think I think because some people in the course I think one woman did it in three or four years some people may take a lot longer depending on how much you're willing to learn like I'm always learning about digital marketing uh I'm always trying to see how can I get better and I'm always trying to figure out what projects can I do to further my knowledge uh on it so I don't I don't know how long it takes but I know one uh one person for one person from the course took three to four years I think that's realistic depending on where you live of course so you could like when your high school friends are just graduating from college it's a possibility that you might already be making like six figures like wow wow that I mean what what else you what else do you have to say like while they're paying 40 000 a year or whatever it is while they're paying yeah all this money to go to college you were you were making money and you were learning there so they're paying money to learn but and you're making money to learn basically exactly yeah I think you made a great choice for sure um and you know there's uh digital marketing is is one that I really like it's one of those careers I really like there's about 12 careers or so that I really like that you can get into without a college degree or you can get into them with a college degree that maybe you don't like very much if if you're in that boat which a lot of people are in that boat they got a college degree they're not really able to get a job or they just don't like it or something along those lines there's about 12 careers or so that I uh recommend quite a bit digital marketing is uh definitely one of them that has the most demand and it's it's just going to be growing like crazy and uh it is relatively easy to get into and relatively straightforward especially if you have the help of somebody like Seth and uh Seth does have a master class I will put that down in the description and maybe like a pinned comment and I might put it up here as well we'll see if I can do that I'm not even sure I can do that but I will put that down below you can check out his master class uh he went one of the reasons why I I partnered with Seth and I brought him on the channel is because this guy has the most reviews I've ever seen out of like anybody online like he has a new review every few days and these are all people you can just like look up like like I I linked up with you on on LinkedIn I just looked them up on LinkedIn and you know so there there's no gimmicks like there's it's just and Seth is super straightforward he could probably make a lot more money if he used like sketchy marketing tactics but Seth is like super straightforward and just like to the point a very honest guy so Kishan one thing that I get quite a bit from people who watch my channel it's not everybody but a lot of people are interested in starting businesses later on in their life so they're kind of interested in starting side hustles or businesses and typically the advice that I give them that I think is like a pretty solid advice is to first learn some sort of skill that you can make some sort of steady money with and then you can start a business on the side because there's just so many different reasons to do it that way you know you have you have the time you have the money you also just have the peace of mind knowing that you know if it doesn't work out you're going to be totally fine whereas if you just go all in on it and you're not making money anywhere else I mean that for me that would be extremely nerve-wracking some people you know thrive under pressure like that but I think most people don't for me it definitely would have been too nerve-wracking so you kind of have some plans in the future and you're going to be using a super super valuable skill that you're getting paid to learn which is digital marketing and that is probably going to help you out quite a bit when it comes to your entrepreneurial endeavors in the future so I do you want to maybe talk about that a little bit yeah I feel like that's great advice because it makes sense I mean most people like like most businesses fail in the because they just don't have any foundation to go off of so you really need a skill you need you need to know something I know for me I want to get into e-commerce I work with e-commerce brands like I actually manage the ads for multiple e-commerce brands and I'm getting paid to do it so it just makes sense for me it gives me the option in the knowledge to have an idea of what to do if I want to start my own e-commerce brand and I'm getting paid to learn to learn about it and it's uh yeah that's that's that's really good advice all right well uh thank you so much again for coming on the channel Kishon I'm so glad I could get you on so you could uh share your story thank you thank you thanks for having me