 Hey, what's up guys, I hope you're having an awesome day and welcome to a new video. So in this one, I'm going to show you how I go about finding and picking interests to target with Facebook. Picking interests is a really important part of the Facebook ad process. It doesn't matter how good your product is, how good your ad is, how good your store is, if you don't target the right people, then you're still not going to make the sales. So in this video, I'm going to show you the whole process that I go through from start to finish and just show you the criteria then of what makes a good interest to target. So the niche I'm going to be starting with then in this video is the gulf niche. It's quite a peculiar niche. Not many people are in it. So many people might say it's quite difficult to find interest for us. So this is the one I'm going to be starting with. As a starting point then, I want you to open up your audience insights and simply whatever niche you're in. Hey, what's up guys? Sorry to interrupt the video. I completely forgot to mention in the intro as always then in every single video just as in this one, I am giving away a free one to one consultation call with me. So a chance for me and you to speak one to one. You can ask me whatever questions you want about your dropshipping business, your Facebook ads, a store review, whatever it is. So if that's something you might want a chance to win or you simply have to do then is simply like the video and leave a comment down below. And if you commented on my previous video, just make sure you stay tuned to the end of this one where the winner will be announced. And with that being said then, let's jump straight back into it. Just put it in this interest box here and just double check is the correct interest. By default, it will take you to the demographics tab. But what we're going to be interested then is this page likes tab. Now what I'm looking for here is ideas for other interests to target. The problem with choosing golf as a sole interest to target. The fact that it's quite a large audience. We can see up here it's 30 to 35 million people. That is a huge amount of people to go ahead and target to begin with. With a fresh pixel going into a new niche. If you don't know already, Facebook works on past data. So if you have no past data, that's a lot of potential people that you'll have to burn through and spend a lot of cash sifting through those people before you find the actual people interested in your product. So to begin with, it's better to go a bit smaller than that and actually flex target to make sure you get down to a decent audience size. The whole point of this process and this exercise though is to make a list of every single interest along with the size of that interest. So when it does come to creating the ads, then we know which interests to flex with other interests. So I've selected golf then as a sole interest and just looking at this top categories box in which is one of the most important places to be looking. And this is essentially the top categories or the top interests within the interest of golf. So what you're looking for in this box here then is for the majority for as many of these other categories to be related purely to golf. Because then what that tells you is the base interest that you're targeting over here on the left hand side. Then the majority of the people within that interest are interested in golf. But if we just have a look at these ones then we can see that hardly any of these maybe one or two are only relatable to golf. So what that tells me is that it's quite a broad interest and there's quite a lot of people within that interest that aren't mad and really passionate about golf. And that's essentially who you want to target when it comes to Facebook. It's interruption marketing. The only way you're going to get the attention on your ads is if you target the people that's super passionate about your niche. So you need to find the interests that contain people that are really passionate about it. So as we can see then because there's not many here relatable to golf. In fact I think probably just these two I'm just going to open them up and actually have a look at the pages themselves. It's always important to do this because just on the overview of looking at what an interest is called is not enough to base your research on. You need to open up the page. Have a look at the actual Facebook page and see what kind of content they're posting. So for example then I've opened up this one here and even though it's within the base interest of golf and it's RTIC outdoors. So it's an outdoor sports shop. We can see that just looking at the content they're posting a lot of it isn't even relatable to golf at all. So what that tells me is that if we were to choose this as an interest to target would be targeting a lot of people that don't have an interest in golf therefore would have to spend quite a lot of money sifting through that audience testing a ton of people in that audience before we even have a smidgen of a chance to find the people passionate about golf. So in hindsight then this wouldn't be a good interest to target. Having a look at this second one then we've got base pro shops. I actually basque pro shops. Golf pro shops are like where people go to buy golfing equipment. So I assume this would be a golf store. So that's another reason then why you have to open it up just to double check essentially what kind of content they're posting. So we've basically come to a dead end because there's no real good interest here. So what happens when you get to that point essentially is I want you to go back into your ads manager, create an ad set and then just put your base interest here and then go ahead and click suggestions. And this is where Facebook is going to give you ideas of interests to target. So straight away then these interests look more like it and more applicable. But before we go ahead and choose them we want to double check these through audience insight. So we'll just start from the top with golf club and see if we can target this as an actual interest golf club. Make sure you have your page page lights tab open and now straight away looking at the top categories just on the kind of like quick overview. The majority of them in fact I think pretty much every single one of these is relatable to golf. So what that tells me then is that the majority of people within this interest are interested in golf because so are the top categories if that makes sense. Another thing worth double checking as well is the affinity scores. Now these are going to vary depending on what niche you're in. So it's always worth double checking with every single interest that you look into. Have a look at what the affinity scores are. And once you've looked at say half a dozen different interests you'll start to get a feel of essentially what a good affinity score is. And essentially what affinity score is is essentially how relevant that interest is to the people within that audience. So the higher the affinity score then essentially the more passionate people are within that interest about that specific niche if that makes sense. Any questions on any of this by the way make sure you leave a comment down below and I always get back to every single person. So on the overview then golf club as an interest looks like a pretty good one to target. So it's definitely something that I would consider testing looking at the overall audience size for it two million to two and a half million people is still quite large. So to begin with I might flex this with something that's even more specific to golf. So when it comes to picking interest then the more unique the interest is to a specific niche then the more powerful is going to be and the better results you're going to get. So for an example then if we're just if we were to in fact I can show you with audience insights if I just target Tiger Woods. If you don't play golf you're probably watching this video and if you don't play golf you know who Tiger Woods is. Therefore there might be a chance in which you've liked a post or engaged with a post related to him. And therefore if somebody was to target Tiger Woods you may be included in that audience because he's such a popular figure. Whereas if I was to say somebody like bubble Watson if you're not interested in golf then the chances are you won't have a clue who he is. And therefore the only people within that audience are more likely to be like really into golf and more passionate about golf and therefore more interested in your product. And a good way to double check this then is to have a look at the affinity score again for Tiger Woods. So we can see that even at the very best it's at 190 and that previous interest of the golf club which we looked at it was over 500. So we can see the affinity score for this one is a lot lower. So what that tells me is that the audience the people within that interest are a lot less passionate about golf and therefore less likely to be interested in our product. What we want to do is when we're going into a new niche is be as specific as possible with our audience. So we can make sure that we're targeting people who are super passionate about our product and about our niche. And a good way to kind of double test this again going back to the bubble Watson idea we can see affinity scores around kind of like the 190 mark at the very most. If we get rid of Tiger Woods then and just put bubble Watson in here like this load up we can see that affinity scores are crazy crazy high. So what that tells me then is it kind of like confirms my suspicions is that because bubble Watson isn't as famous as Tiger Woods he's quite like unique and like a is a really good golfer and a popular golfer. But because he isn't famous if that makes sense outside of golf then not a lot of people will know about him there for not a lot of people will be linked to him as an interest. So what that tells me then with the high affinity scores is that people within him as an interest are super passionate about golf. So definitely definitely definitely an interest that I would add to my list. So that's how you find interest and have people who are super passionate about golf within them to build on that even further than and to find those people that even more likely to convert we want to go after the interests that are relatable to people who are spending money within our niche. So for example then we want to look at the e-commerce websites because essentially these are going to be the shops in which people are interested in and they're going to be linked and interested to them as well. The chat is out because they've bought from them or they've entered some sort of competition. It could be a whole number of different things and once this loads up then we can see what kind of content they're posting and we can see is 100% about golf which is a good thing because it tells us that this interest is purely related to golf. So anybody linked to that then the chat is that they have a really keen interest in golf and nothing else. You have to be careful about when you're targeting certain interests. So for example if we were to take there's nothing on here I don't think to give you an example of should we scroll down a bit. So top golf then for example I've got a better example in fact after this one but top golf obviously is relatable to golf so you might think that anybody linked to this interest is really interested in golf but you don't have to be interested in golf to go to top golf if that makes sense. Another one as well is when we were looking at previous interest I saw Underama come up which make golf close. So you would think again a good interest to potentially target but then what you've got to realise is that Underama make close for all kinds of different sports. So that interest, the audience within that interest is going to contain a lot of people that have no interest in golf whatsoever so therefore the people in it aren't super passionate about golf if that makes sense. So going back to the point then of picking the interest that are relatable to people who are already spending money within your niche. There's certain things like magazines because obviously people have to so these two here people have to subscribe to magazines they have to pay for them. So the people within those interests then are going to be super passionate about golf because only people who are passionate and interested in golf pay to subscribe to a golf magazine if that makes sense. But of course you want to make sure that you open up and just double check see what kind of content they're posting just make sure it is obviously relatable to golf and not just like a general sports magazine. Another thing to look at as well to give you like an idea of how successful an interest will be when you target it is to look at the posts and then look at the engagement because a page that has a super engaged audience and what I mean by that then is that people that like that page are always liking and engaging and sharing in their posts then what that shows you is they have a really engaged audience and engagement is king when it comes to social media for obvious reasons. So if you can target those people then the chat is out when they see your product or your post your video whatever it is about a golf product they're going to engage with your ad as well which is obviously a really good thing for organic reach and social proof. And with that being said guys I'm going to cut the video there if you could do a part two in fact on this if you guys want me to delve a bit deeper into this I literally just touch the surface on how to pick interest but hopefully I've given you some useful points and some ideas to go out there and start doing your own research. If part two is something you do want to see make sure you leave a like on this video in fact if we can get this video to 100 likes then I'll do part two and of course if you want to enter for that chance to speak to me one to one then make sure you leave a comment down below as well and with that being said then let's get into announcing the winner of the previous video. Hey what's up guys here we are then on my previous video the key ingredients to a winning product a really important video I'm not going to do too much detail but just make sure you go and check that one out anyway I'm just going to take the URL over top left head over to our random comment picker so these competitions are 100% random and I don't pick the winners unfortunately and the winner of the previous video then is Etienne so thank very much for your comment make sure you reach out on Instagram then and we can get that call arranged and guys if you want to stop trying your luck and just get straight down to business and book a call right away you can't actually do so just make sure you check out the links in the video description below and with that being said then guys thanks again for tuning in I hope you enjoyed it and I'll see you in the next one