 So we hear the interaction booth right with the muse Which are you wearing right now? You're wearing glasses, but those are not just normal glasses, right? Correct Those are actually Smith. They're called the Smith low-down focus, and they're the first brainwave sensing glasses So what these guys are is they have brainwave sensors EEG sensors built in so all of the there has five sensors all the rubber pieces Are sensors and what they're right here? Yep. There they're there one two three four five So one in each arm and three in the nose. What is the sensing? It's sensing your brainwave So it's an EEG so it means it measures the activity of your brain in real time and what it does then is it connects to an app and the app translates the activity of your brain into sounds and Through that you're able to basically listen to your brain And so here it shows like a graph kind of it's showing if you're focused and neutral Exactly, what is what else can you do it like? There so where you can wear it while you you run around you can wear it So the beauty of this is that it's basically normally it's a sunglass I put some clear lenses in here But normally you can wear it as a normal sunglass or with clear lenses a piece of eyewear, and it looks totally Normal nobody knows that you're wearing a piece of technology control computer Is that what they're doing right here? Controlling this one with the let me show you Let me show you on the app you see it already. Yeah, I'll just show you I'll show you a graph of a session So we've done lots and lots of demos and what people do after they do a session It gives us a graph of the brain's activity So the lines here is you know somebody's brain activity and the app puts it into three different zones active neutral and Focused the app is trying to teach you how to be more Focused through the sounds through the feedback So basically when your brain is active the sounds that you hear are very are very calm When you're focused the sounds are calm when your brain becomes more active the sounds change So you're listening to your brain in real time and that the wind and the waves be become more intense So it's a clue for you that you know wait a minute. My brain is becoming active I need to focus on my breath again and bring it into focus So what is it doing when you're wearing it while you're bicycling? What is this going on here? This is basically this is not out yet. So there are additional sensors that are already built into these glasses Yeah, and that are doing you can see it posture and cadence Cadence and kinematics and here we're doing the same on the for for yoga So this is an application for yoga in just a second. You'll see it here on the right hand side You'll see it measures posture. So exactly how you're doing the posture it measures balance So you can see if you're actually in balance So it has an axometer. Yep, exactly and here you can see the brain waves has an accelerometer has a Gyrameter it measures pressure so it can measure altitude and all of these things are already built in but they're not yet activated Which is why we're kind of showing what's possible I did the first video with a Muse interaction with Arielle five years ago. You did okay showing something like this, right? Yeah, exactly, but there has been several generations in all these years or see so the the the Algorithm has become a lot better The product is essentially still the same and really the news that we're showing here is that we've taken this entire device And we've put everything that this thing can do and more In into glasses as as accurate as it's actually more accurate more accurate more accurate because of the placement It's right on the nose exactly so it's an exactly the right places And what's good about eyewear is there's only one way to to put them on you can't put these Emit brain waves absolutely and you can't get it wrong right the the headband you you don't know if it's exactly in the right Position with glasses very difficult to put them on the wrong way So it's very easy for people to wear and get the proper signal quality. So The next step would be how can we get so so much more tracking on it that we can read people's thoughts When is that gonna happen we have no interest interaction is not working in that no no We have no interested reading your mind. I want to read my mind. Yeah, that's I want to understand what I'm thinking sometimes Yeah, we can't do that with this device So what we can basically tell you is what your what your brain is doing is it active? Is it not active? There are things stress levels, right? You can measure things like a pain intensity of pain Yeah, so you can actually measure that you can measure when you're becoming drown it drowsy Well, for instance when you're driving it could be a drowsiness detection device you can measure When you're going to fall asleep minutes before you you actually fall asleep So there's a lots of Applications for this also in the medical field That that we're working on but none of these are ready and none of them are about reading your mind I'm afraid there's two ways. I'd like to use it as I'd like to have it on while I'm live streaming my video So people can see my graph in real time. Yeah, and they can say that ah He's probably doing a poor interview right now because he's stressed So or something like that. They can see a reason why the interview is going well or bad And maybe I'd like to wear it while I'm watching Netflix And then I can check my phone and be sure that I'm in the right mood to watch the next episode of this Stranger things because I don't want to be like overly scared or I don't want to miss anything I want to be I want to be focused right right that makes sense It does make sense with Netflix in particular actually what we have done because it has the motion sensors built in so There's actually a way that not what you were just asking wakes you up if you fall asleep, but no listen to this So if you wanted to go to the next Episode of stranger things instead of using your your remote all you would have to do is go like this And it's pipes to the next to the next episode If we can detect you falling asleep, it should wake you up if the if the show is boring, you know that you could probably do I'm not sure the opera Maybe not. Okay. The opera is not it's not boring. No, that's not where we're going. Okay. Cool. All right So actually in the last five years you've been selling a lot of these devices. Yeah, so a lot of these have been sold and They have been in the US Europe primarily in North America US and Canada And some rest of the world So they've been on the market since 2014 officially You have a team right here. Yeah, what we're we have a team of There's really They're really two companies here. So we have the the interacts on Muse people here, uh, which really are the makers of this and then we have the smith team here So smith is the company that makes the hardware here And we're partnering so the reason that there are so many people here is because it's two companies And you can see there's a lot of interest. So we have been pretty swamped all day and it says up there it says smith Lowdown focus brain sensing eyewear. Exactly. So that's the You're aiming for a best of show, right? Something like that. That would be that would be fantastic. All right, everybody. Welcome to Muse We are wrapping up our demonstrations for the day So if you have a chance to demonstrate With our product today, this brain sensing technology from Muse and also incorporating the technology with smith We are going to be here all day again tomorrow We are going to be doing demonstrations of how this brain sensing technology can help you get to a more mental state