 Hey guys, this is Matt Beck from FreeSalonEducation.com and I'm here to talk about client retention. This is something that's so important to the salon business. If you want to have a successful business, whether you're one stylist or 25 stylist in a salon, you have to focus on your retention. When I was away at the Millennium Experience in Fort Lauderdale just a few weeks ago, John Harms showed this report that was focused on retention and what it did was it showed the percentage of guests that are still with you after a certain number of visits. That report was called the MA210 report. So if you use Millennium Software now, check it out. It's such a cool report, but I just pulled it up for my salon. I about lost my mind because it shows you after six visits how what the percentage of clients you've retained is and we're at 12%, which industry average is actually 6%. So I'm not happy with 12%. If you're only keeping 12% of your clients after six visits, then that's that's a challenge in the industry and that's something that we have to work on. The reason I'm making this video is because it's something I want to start working on. So I think it's something that you guys need to take a look at. If you have salon software, look at the report. There's got to be a report that focuses on retention and look at, okay, so we have a certain amount of new guests, how many come in one visit and never come back, how many come in two visits and then never come back. The challenge in the industry is that we're so focused on the new guests and making them happy and then as we get comfortable with them over the fourth, fifth, sixth visit, we're just bringing them in, sitting them in the chair saying you want the same thing as last time. We're not focused on creating an experience for that guest so they stop coming and they go on to the next salon. You got to keep your business in your salon. So check out the report, focus on your client retention and I think you're going to see your business blossom and grow and that's my hope is to take that 12%, bring it to 20, bring it to 25. That's really the goal there is just to keep it growing, focus on your numbers. Make sure you subscribe to us on YouTube for more business tips, more hair cutting videos and everything else. Thank you guys for watching. We'll see you on the next video.