 Meanwhile, Apple funded a report written independently by MIT professor Stuart Madnick. The report recommends limiting data collection to only what you need and using end-to-end encryption when sharing data. Even with messages, you still have a little bit of a challenge in that people also want spam filtering. They want, you know, make sure that nobody sends me a malicious message. If the platform itself can't actually see that, if the contents are truly end-to-end encrypted, there's less ability to do that kind of filtering. But on the other hand, if it's data that must be collected and stored in clear text must be processed, you really have to step up to protect that. You've got to own that responsibility to secure that data.